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wp.org search vs our merit ranking: “wp bakery page builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp bakery page builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Ads for WPBakery Page Builder shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher places #11 on merit, 4.6★ from 202 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #2 3 WP Mail Log 10K+ · 4.9★ (66) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 Ultimate Before After Image Slider & Gallery – BEAF 30K+ · 4.9★ (108) wp.org #6 ↓3 wp.org ranks it 2 places below merit 5 Product Gallery Slider, Additional Variation Images for WooCommerce 20K+ · 4.6★ (160) wp.org #7 ↑17 wp.org ranks it 2 places below merit 6 Smart Slider 3 800K+ · 4.9★ (1,125) wp.org #9 ↑2 wp.org ranks it 3 places below merit 7 Interactive Image Map Builder 1K+ · 5.0★ (17) wp.org #5 ↓1 wp.org ranks it 2 places above merit 8 NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150) wp.org #11 ↓3 wp.org ranks it 3 places below merit 9 Simply Schedule Appointments 50K+ · 5.0★ (155) wp.org #13 ↑6 wp.org ranks it 4 places below merit 10 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #12 ↓2 wp.org ranks it 2 places below merit 11 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #17 ↓2 wp.org ranks it 6 places below merit 12 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #8 ↓1 wp.org ranks it 4 places above merit 13 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #18 ↓1 wp.org ranks it 5 places below merit 14 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #24 wp.org ranks it 10 places below merit 15 Twenty20 Image Before-After 20K+ · 4.0★ (54) wp.org #14 ↓1 wp.org ranks it 1 place above merit 16 WP Extended – Modular WordPress Toolkit 600+ · 4.9★ (28) wp.org #15 ↓1 wp.org ranks it 1 place above merit 17 Vision – Interactive Image Map with Hotspots Builder 2K+ · 4.9★ (9) wp.org #10 ↓4 wp.org ranks it 7 places above merit 18 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #20 ↓8 wp.org ranks it 2 places below merit 19 Image Source Control Lite – Show Image Credits and Captions 3K+ · 4.6★ (42) wp.org #23 wp.org ranks it 4 places below merit 20 Advanced Ads for WPBakery Page Builder 1K+ · 5.0★ (1) wp.org #3 wp.org ranks it 17 places above merit 21 Web and WooCommerce Addons for WPBakery Builder 1K+ · 4.4★ (7) wp.org #22 ↓1 wp.org ranks it 1 place below merit 22 ZIP AI – AI Website Builder & AI Agent 2K+ · 5.0★ (2) wp.org #19 ↑3 wp.org ranks it 3 places above merit 23 WP Team – WordPress Team Member Plugin 500+ · 4.3★ (3) wp.org #16 wp.org ranks it 7 places above merit 24 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #21 ↓3 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.