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wp.org search vs our merit ranking: “wp coupons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp coupons”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bulk Edit Coupons for WooCommerce – WP Sheet Editor shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #6 on merit, 5.0★ from 1866 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #1 2 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #3 1 too low 3 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #4 1 too low 4 WP Activity Log 300K+ · 4.7★ (490) wp.org #5 1 too low 5 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #10 5 too low 6 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #14 ↓3 8 too low 7 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #9 ↑5 2 too low 8 Extended Coupon Features for WooCommerce FREE 10K+ · 5.0★ (69) wp.org #11 ↓2 3 too low 9 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #7 2 too high 10 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #2 8 too high 11 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #19 8 too low 12 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #16 4 too low 13 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #6 7 too high 14 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #8 6 too high 15 WP Travel – Ultimate Travel Booking System, Tour Management Engine 3K+ · 4.7★ (164) wp.org #17 2 too low 16 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #23 7 too low 17 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #21 4 too low 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #18 19 Coupons & Add to Cart by URL Links for WooCommerce 2K+ · 5.0★ (10) wp.org #13 6 too high 20 WP Hotelier 2K+ · 4.7★ (23) wp.org #20 21 Bulk Edit Coupons for WooCommerce – WP Sheet Editor 500+ · 5.0★ (8) wp.org #12 9 too high 22 WP Hotel Booking 7K+ · 3.7★ (67) wp.org #22 23 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #15 8 too high 24 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.