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wp.org search vs our merit ranking: “wp noindex”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp noindex”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Noindex Parameters shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor places #7 on merit, 4.9★ from 2,051 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #2 ↑1 wp.org ranks it 1 place below merit 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #4 wp.org ranks it 2 places below merit 3 WP Search with Algolia 7K+ · 4.5★ (24) wp.org #3 ↑3 4 WP Robots Txt 40K+ · 5.0★ (21) wp.org #6 ↑1 wp.org ranks it 2 places below merit 5 noindex SEO 3K+ · 5.0★ (2) wp.org #1 wp.org ranks it 4 places above merit 6 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #16 ↑5 wp.org ranks it 10 places below merit 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #19 ↑5 wp.org ranks it 12 places below merit 8 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #11 ↑1 wp.org ranks it 3 places below merit 9 Bulk NoIndex & NoFollow Toolkit 2K+ · 4.3★ (9) wp.org #5 wp.org ranks it 4 places above merit 10 Clean Login 5K+ · 4.7★ (144) wp.org #22 wp.org ranks it 12 places below merit 11 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #20 ↑2 wp.org ranks it 9 places below merit 12 Simple Sitemap – Responsive HTML Sitemap for WordPress 60K+ · 3.9★ (72) wp.org #24 wp.org ranks it 12 places below merit 13 Website LLMs.txt 50K+ · 4.7★ (12) wp.org #17 wp.org ranks it 4 places below merit 14 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #21 ↑2 wp.org ranks it 7 places below merit 15 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #15 ↑4 16 WPSSO WP Sitemaps XML with News, Image, and Video Sitemap 400+ · 4.8★ (4) wp.org #13 ↑1 wp.org ranks it 3 places above merit 17 Simple SEO Noindex Toggle 60+ · 5.0★ (2) wp.org #7 ↑1 wp.org ranks it 10 places above merit 18 FlatPM – Ad Manager, AdSense and Custom Code 10K+ · 4.6★ (9) wp.org #23 wp.org ranks it 5 places below merit 19 WPGraphQL Yoast SEO Addon 10K+ · 5.0★ (3) wp.org #18 wp.org ranks it 1 place above merit 20 WP Maintenance Mode & Site Under Construction 3K+ · 3.5★ (4) wp.org #8 ↑1 wp.org ranks it 12 places above merit 21 noindex Past Events for The Events Calendar 50+ · 5.0★ (1) wp.org #9 ↑1 wp.org ranks it 12 places above merit 22 PRyC WP: Add noindex tag 200+ · 0.0★ (0) wp.org #12 ↑1 wp.org ranks it 10 places above merit 23 Noindex Parameters 60+ · 5.0★ (1) wp.org #10 ↑1 wp.org ranks it 13 places above merit 24 Noindex Links 80+ · 5.0★ (1) wp.org #14 ↑1 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.