FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce
by FunnelKit · Email & Marketing
Also makes 6 other plugins · 106.3K+ installs across the portfolio →
Recover lost revenue with Cart Abandonment Recovery for WooCommerce. Increase retention with Post Purchase Follow-Up Emails.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
20K+
≈25K estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Swap “newsletter”, “cart abandonment” and “email marketing” for “email marketing automation”, “abandonment recovery” and “crm for wordpress”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing automation” sits at #5 untagged, close enough for a declared tag to move it up. “cart abandonment” isn't earning its slot: it only gets you to #16. “abandonment recovery” sits at #6 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #13. “crm for wordpress” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 20K of 823.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 18 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 346 reviews, smoothed to 4.89★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| automations | #3 | #3 | 0 |
| lost revenue | #3 | #3 | 0 |
| marketing automation your tag | #4 | #4 | up 1 |
| funnelkit | #4 | #3 | 0 |
| email marketing automation | #5 | #4 | down 1 |
| crm for wordpress | #6 | #6 | 0 |
| follow up emails your tag | #7 | #5 | down 1 |
| retention | #6 | #4 | 0 |
| abandonment recovery | #6 | #4 | up 1 |
| automation | #8 | #7 | down 1 |
| marketing | #10 | #8 | up 1 |
| cart abandonment recovery | #8 | #4 | down 1 |
| follow up | #9 | #6 | down 1 |
| re marketing | #4 | #4 | down 1 |
| content marketing | #7 | #5 | down 1 |
| automation marketing | #4 | #4 | 0 |
| sms marketing | #7 | #6 | down 2 |
| email marketing your tag | #13 | #9 | 0 |
| lost | #12 | #8 | 0 |
| wp marketing | #5 | #5 | 0 |
| newsletter your tag | Not in the top 24 | ||
252 searches this plugin appeared in over the last 90 days, 20 listed. 188 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “newsletter”, “cart abandonment” and “email marketing” for “email marketing automation”, “abandonment recovery” and “crm for wordpress”. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing automation” sits at #5 untagged, close enough for a declared tag to move it up. “cart abandonment” isn't earning its slot: it only gets you to #16. “abandonment recovery” sits at #6 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #13. “crm for wordpress” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “cart abandonment”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “email marketing”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 42.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
5d ago
latest release · v3.8.6.2 · 28 Oct 2026
94
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 19 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ naturalhorseworld4mo ago
Always very helpful and prompt with replies.
Read on wp.org ↗ - ★★★★★ flinty20005mo ago
Purchased their funnelkit pro package and it’s been a dream to use on our ecommerce site. It hugely improves on the basic woocommerce checkout experience and adds a whole lot of other features such as upsells, email customisation and more detailed customer profiles and segmentation. We required a couple of very specific compatability adjustments to be made and paid a little extra for this due to the complexity and uniqueness of the work and they did a superb job.Overall, a 5 out of 5 experience and highly recommended.
Read on wp.org ↗ - ★★★★★ onlinetexasltc5mo ago
Funnelkit has a great set of plugins. But even better is their support. Customer service is extremely response and provides real solutions.
Read on wp.org ↗ - ★★★★★ michaelschnedl5mo ago
No matter what question I have, I always receive quick, friendly, and knowledgeable assistance here. Thank you. Keep up the good work.
Read on wp.org ↗ - ★★★★★ markwilliams16mo ago
I’ve had Funnel Kit, formerly known as Woo Funnels, for nearly 5 years, and it really makes creating funnels and automations very easy, very effective, and very reliable. And if I ever have any questions, support always answers them and quickly resolves any issues I have, and that’s so reassuring for me as a customer; they always have my back. After 5 years, I wouldn’t make another WP site without Funnel Kit, thanks guys for your plugins and support, it’s appreciated.
Read on wp.org ↗ - ★★★★★ dajo246mo ago
The plugin works perfectly 99% of the time and when it don´t Pratik and the support team steps in and solve issues with speed and precision. A greta plugin and even greater support!
Read on wp.org ↗ - ★★★★★ johanvw16mo ago
I haven’t come across support as dedicated as FunnelKit’s from any other developer. They consistently went above and beyond whenever I needed help, often providing clear, step-by-step video guidance. It’s rare to see that level of commitment. Absolutely worth recommending.
Read on wp.org ↗ - ★★★★★ stepashkin7mo ago
As a professional managing multiple WordPress and WooCommerce sites, I have used a lot of “high-end” plugins, but FunnelKit stands in a league of its own. I recently underwent the massive task of upgrading my sites to the new Divi 5 architecture. As many developers know, Divi 5 is a complete ground-up rebuild, and many third-party integrations have struggled to keep up with the new JSON-based structure. When my FunnelKit Automations – Forms stopped being recognized due to the version jump, I reached out to their support team, expecting a long back-and-forth. Instead, I received what I can only describe as world-class service. Pratik and the engineering team didn’t just give me a “we’re working on it” template; they diagnosed the specific way Divi 5 saves form data, identified the ID recognition gap, and provided a surgical hotfix that restored my automations instantly. They even went the extra mile to upload the fix directly to my site and sent a video walk-through (Loom) proving everything was back in order. Why FunnelKit is essential for my business: Reliability: In the world of SEO and digital marketing, a broken form means lost revenue. FunnelKit’s ability to pivot and solve “version-clash” issues so quickly is the reason I trust them with my client sites. Deep Integration: The way FunnelKit Automations hooks into the Divi ecosystem is seamless. Even with the technical shift in Divi 5, they’ve ensured that field detection and mapping remain intuitive. Performance: Unlike other “all-in-one” marketing tools that bloat your database, FunnelKit is lean and built for speed—which is critical for my SEO-focused workflows. The Support Team: This is truly their “X-factor.” They are technical, proactive, and genuinely care about your site’s uptime. Pratik’s expertise saved me hours of manual troubleshooting. If you are looking for a funnel builder and marketing automation CRM that is actually “future-proof,” FunnelKit is the only choice. They aren’t just selling software; they are providing a level of professional partnership that is rare in the WordPress space. Highly recommended for any serious business owner or developer.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.8.3 Fixed: Improved background worker detection to prevent false firewall warnings when loopback requests are temporarily rate-limited (HTTP 429). (#4759) Fixed: Improved Reply-To email header formatting for better compatibi 3.8.3
- — Version 3.8.2 Added: PHP 8.4.x compatibility. (#4739) Added: Added support for filtering contacts by audience using the audience_id URL parameter on the contact listing page. (#4702) Added: WooCommerce Blocks Checkout compatibility fo 3.8.2
- — Version 3.8.1.1 Fixed: Compatibility issue with the DateTime component in WordPress 7.0 in admin app. (#4689) 3.8.1.1
- — Version 3.8.1 Added: Optional Capture IP Address and Capture Device settings under Cart Abandonment to help admins identify bot and fraudulent checkouts. Added: Hook to add a default rule group, reducing manual setup steps. (#4617) Ad 3.8.1
- — Version 3.8.0 Security: Hardened plug-in security for legacy automation actions. (#4592) New: Sublium Subscriptions integration done. (#4430) New: RTL language support for email content editor — proper text direction for Arabic, Hebre 3.8.0
- — Version 3.7.3 Added: Cart item meta data (variations, custom fields) is now displayed in abandoned cart email templates, enhancing personalization. (#4445) Added: Contact field labels on the manage profile page to improve translation 3.7.3
Security history
via Wordfence IntelligenceAll 15 disclosed vulnerabilities are patched in the current version (3.8.6.2). Sites still on an older version should update.
- Patched High · 7.5 FunnelKit Automations <= 3.8.5.2 - Unauthenticated SQL Injection via 'bwfan_cart_id' Parameter ↗2026-10-30 CVE-2026-119163 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.8.5.2 Patched in 3.8.6
- Patched Medium · 5.3 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce <= 3.6.4.1 - Unauthenticated Sensitive Information Exposure ↗2025-11-04 CVE-2025-12468 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.6.4.1 Patched in 3.6.4.2
- Patched High · 8.8 Multiple Plugins By FunnelKit <= (Various Versions) - Authenticated (Contributor+) Sensitive Information Exposure to Privilege Escalation via Woofunnel Library ↗2025-08-18 CVE-2025-7654 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.6.3 Patched in 3.6.4
- Patched High · 7.5 Recover WooCommerce Cart Abandonment, Newsletter, Email Marketing, Marketing Automation By FunnelKit <= 3.5.1 - Unauthenticated SQL Injection via 'automationId' ↗2025-03-21 CVE-2025-2186 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.5.1 Patched in 3.5.2
- Patched High · 7.5 Recover WooCommerce Cart Abandonment, Newsletter, Email Marketing, Marketing Automation By FunnelKit <= 3.2.2 - Unauthenticated SQL Injection ↗2024-10-24 CVE-2024-9186 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.2.2 Patched in 3.3.0
- Patched Medium · 4.9 Automation By Autonami <= 3.1.2 - Authenticated (Administrator+) SQL Injection ↗2024-09-25 CVE-2024-47328 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.2 Patched in 3.2.0
- Patched Medium · 6.4 Automation By Autonami <= 2.8.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-03-18 CVE-2024-2580 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.2 Patched in 2.8.3
- Patched Medium · 6.6 Automation By Autonami <= 2.6.1 - Authenticated(Administrator+) SQL Injection ↗2023-12-21 CVE-2023-50857 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.7.0 Patched in 2.7.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, ActiveCampaign and 3 more.
- ✓ Headings and lists 19 headings and 8 lists.
- ✓ Enough to quote 16,382 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "follow up emails" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-23 30K+ → 20K+ down after 5 days in tier
- 2025-10-18 20K+ → 30K+ up after 1 days in tier
- 2025-10-17 30K+ → 20K+ down after 3 days in tier
- 2025-10-14 20K+ → 30K+ up after 538 days in tier
- 2024-04-24 10K+ → 20K+ up after 698 days in tier
- 2022-05-27 9K+ → 10K+ up after 119 days in tier
- 2022-01-28 8K+ → 9K+ up after 102 days in tier
- 2021-10-18 7K+ → 8K+ up after 62 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
WP Flashy Marketing Automation 2K+ installs · 4.0★ · 3 shared tags A -
Smart Marketing SMS and Newsletters Forms 1K+ installs · 4.9★ · 3 shared tags A -
theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce 800+ installs · 4.2★ · 3 shared tags A -
KlickTipp – Email Marketing and Marketing Automation, Forms, Tags 100+ installs · 3.6★ · 3 shared tags -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-marketing-automations" width="480" height="300" style="border:0" loading="lazy" title="FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce — Plugin Pulse"></iframe> FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce: 20K+ active installs, 5.0★ (346 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-marketing-automations
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