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FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce

by FunnelKit · Email & Marketing

Also makes 6 other plugins · 107.3K+ installs across the portfolio →

Recover lost revenue with Cart Abandonment Recovery for WooCommerce. Increase retention with Post Purchase Follow-Up Emails.

How scoring works →
92 Health · A
Maintenance 100/100
Rating quality 98/100
Support 70/100

92 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

85 / 100

Excellent listing optimization

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 98/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+75% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

31.5K

now · peak 42.3K

31.5K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

FunnelKit Automation · #1137 you Brevo for WooCommerc · #1050 WP Flashy Marketing · #4950 Smart Marketing SMS · #5802

Rating trend

Star average over time · dips mark rough releases

5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.6Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

14

releases in the last 12 months

2mo ago

latest release · v3.8.3

88

tagged releases on record

Recent releases

3.8.3 · 2mo ago3.8.2 · 2mo ago3.8.1.1 · 3mo ago3.8.1 · 3mo ago3.8.0 · 5mo ago3.7.3 · 7mo ago3.7.2 · 7mo ago3.7.1 · 7mo ago3.7.0 · 7mo ago3.6.4.3 · 9mo ago3.3.0 · 9mo ago3.6.4.2 · 10mo ago3.6.4.1 · 10mo ago3.6.4 · 10mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.8 66%
v3.6 14%
v3.7 7.4%
Older / other versions 13%

Estimated active installs

The public count shows “20K+”. Our estimate pins where the real number sits.

tracked estimate
20K–30K ≈28K

Refined from the date this plugin crossed into its current band.

Install history · since 2020-09-19 · 1,429 observations

20KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
3.8.5.2
Last updated
23d ago
Added
2019-11-28 · 6 yrs old
Requires WP
5.0
Tested up to
7.1
Requires PHP
7.0

Recent reviews

All reviews on wp.org ↗
  1. naturalhorseworld
    2mo ago

    Always very helpful and prompt with replies.

    Read on wp.org ↗
  2. flinty2000
    2mo ago

    Purchased their funnelkit pro package and it’s been a dream to use on our ecommerce site. It hugely improves on the basic woocommerce checkout experience and adds a whole lot of other features such as upsells, email customisation and more detailed customer profiles and segmentation. We required a couple of very specific compatability adjustments to be made and paid a little extra for this due to the complexity and uniqueness of the work and they did a superb job.Overall, a 5 out of 5 experience and highly recommended.

    Read on wp.org ↗
  3. onlinetexasltc
    3mo ago

    Funnelkit has a great set of plugins. But even better is their support. Customer service is extremely response and provides real solutions.

    Read on wp.org ↗
  4. michaelschnedl
    3mo ago

    No matter what question I have, I always receive quick, friendly, and knowledgeable assistance here. Thank you. Keep up the good work.

    Read on wp.org ↗
  5. markwilliams1
    4mo ago

    I’ve had Funnel Kit, formerly known as Woo Funnels, for nearly 5 years, and it really makes creating funnels and automations very easy, very effective, and very reliable. And if I ever have any questions, support always answers them and quickly resolves any issues I have, and that’s so reassuring for me as a customer; they always have my back. After 5 years, I wouldn’t make another WP site without Funnel Kit, thanks guys for your plugins and support, it’s appreciated.

    Read on wp.org ↗
  6. dajo24
    4mo ago

    The plugin works perfectly 99% of the time and when it don´t Pratik and the support team steps in and solve issues with speed and precision. A greta plugin and even greater support!

    Read on wp.org ↗
  7. johanvw1
    4mo ago

    I haven’t come across support as dedicated as FunnelKit’s from any other developer. They consistently went above and beyond whenever I needed help, often providing clear, step-by-step video guidance. It’s rare to see that level of commitment. Absolutely worth recommending.

    Read on wp.org ↗
  8. stepashkin
    5mo ago

    As a professional managing multiple WordPress and WooCommerce sites, I have used a lot of “high-end” plugins, but FunnelKit stands in a league of its own. I recently underwent the massive task of upgrading my sites to the new Divi 5 architecture. As many developers know, Divi 5 is a complete ground-up rebuild, and many third-party integrations have struggled to keep up with the new JSON-based structure. When my FunnelKit Automations – Forms stopped being recognized due to the version jump, I reached out to their support team, expecting a long back-and-forth. Instead, I received what I can only describe as world-class service. Pratik and the engineering team didn’t just give me a “we’re working on it” template; they diagnosed the specific way Divi 5 saves form data, identified the ID recognition gap, and provided a surgical hotfix that restored my automations instantly. They even went the extra mile to upload the fix directly to my site and sent a video walk-through (Loom) proving everything was back in order. Why FunnelKit is essential for my business: Reliability: In the world of SEO and digital marketing, a broken form means lost revenue. FunnelKit’s ability to pivot and solve “version-clash” issues so quickly is the reason I trust them with my client sites. Deep Integration: The way FunnelKit Automations hooks into the Divi ecosystem is seamless. Even with the technical shift in Divi 5, they’ve ensured that field detection and mapping remain intuitive. Performance: Unlike other “all-in-one” marketing tools that bloat your database, FunnelKit is lean and built for speed—which is critical for my SEO-focused workflows. The Support Team: This is truly their “X-factor.” They are technical, proactive, and genuinely care about your site’s uptime. Pratik’s expertise saved me hours of manual troubleshooting. If you are looking for a funnel builder and marketing automation CRM that is actually “future-proof,” FunnelKit is the only choice. They aren’t just selling software; they are providing a level of professional partnership that is rare in the WordPress space. Highly recommended for any serious business owner or developer.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 3.8.3 Fixed: Improved background worker detection to prevent false firewall warnings when loopback requests are temporarily rate-limited (HTTP 429). (#4759) Fixed: Improved Reply-To email header formatting for better compatibi 3.8.3
  2. Version 3.8.2 Added: PHP 8.4.x compatibility. (#4739) Added: Added support for filtering contacts by audience using the audience_id URL parameter on the contact listing page. (#4702) Added: WooCommerce Blocks Checkout compatibility fo 3.8.2
  3. Version 3.8.1.1 Fixed: Compatibility issue with the DateTime component in WordPress 7.0 in admin app. (#4689) 3.8.1.1
  4. Version 3.8.1 Added: Optional Capture IP Address and Capture Device settings under Cart Abandonment to help admins identify bot and fraudulent checkouts. Added: Hook to add a default rule group, reducing manual setup steps. (#4617) Ad 3.8.1
  5. Version 3.8.0 Security: Hardened plug-in security for legacy automation actions. (#4592) New: Sublium Subscriptions integration done. (#4430) New: RTL language support for email content editor — proper text direction for Arabic, Hebre 3.8.0
  6. Version 3.7.3 Added: Cart item meta data (variations, custom fields) is now displayed in abandoned cart email templates, enhancing personalization. (#4445) Added: Contact field labels on the manage profile page to improve translation 3.7.3

Known vulnerabilities

via Wordfence Intelligence

13 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-04-22 CVE-2026-39450 Missing Authorization Affects <= 3.7.3 Patched in 3.8.0
  2. 2025-11-04 CVE-2025-12468 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.6.4.1 Patched in 3.6.4.2
  3. 2025-11-04 CVE-2025-12469 Missing Authorization Affects <= 3.6.4.1 Patched in 3.6.4.2
  4. 2025-08-18 CVE-2025-7654 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.6.3 Patched in 3.6.4
  5. 2025-06-17 CVE-2025-1562 Missing Authorization Affects <= 3.5.3 Patched in 3.6.0
  6. 2025-06-12 CVE-2025-49868 URL Redirection to Untrusted Site ('Open Redirect') Affects <= 3.6.0 Patched in 3.6.1
  7. 2025-03-27 CVE-2025-30795 URL Redirection to Untrusted Site ('Open Redirect') Affects <= 3.5.1 Patched in 3.5.2
  8. 2025-03-21 CVE-2025-2186 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.5.1 Patched in 3.5.2
  9. 2024-10-24 CVE-2024-9186 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.2.2 Patched in 3.3.0
  10. 2024-09-25 CVE-2024-47328 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.1.2 Patched in 3.2.0
  11. 2024-03-18 CVE-2024-2580 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.8.2 Patched in 2.8.3
  12. 2023-12-21 CVE-2023-50857 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects < 2.7.0 Patched in 2.7.0
  13. 2022-07-15 CVE-2022-2389 Missing Authorization Affects <= 2.1.1 Patched in 2.1.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 7 languages, 0 at 90% or more

Lao 82%
Vietnamese 82%
Swedish 50%
Russian 46%
Dutch 43%
Ukrainian 38%
Romanian 11%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-10-23 30K+ → 20K+ down after 5 days in tier
  2. 2025-10-18 20K+ → 30K+ up after 1 days in tier
  3. 2025-10-17 30K+ → 20K+ down after 3 days in tier
  4. 2025-10-14 20K+ → 30K+ up after 538 days in tier
  5. 2024-04-24 10K+ → 20K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce: 20K+ active installs, 5.0★ (346 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/wp-marketing-automations