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wp.org search vs our merit ranking: “wysiwyg widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wysiwyg widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Classic Editor and Classic Widgets shows at wp.org #4 but places #14 on merit, a gap of 10 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LoginPress | wp-login Custom Login Page Customizer places #11 on merit, 4.8★ from 1,077 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widget Content Blocks 10K+ · 4.8★ (60) wp.org #1 2 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #2 3 Content Blocks (Custom Post Widget) 10K+ · 4.9★ (80) wp.org #3 4 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #6 wp.org ranks it 1 place below merit 6 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 ↑2 wp.org ranks it 1 place below merit 7 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #8 9 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #12 ↑2 wp.org ranks it 3 places below merit 10 Co-Authors, Multiple Authors and Guest Authors in an Author Box with PublishPress Authors 20K+ · 4.9★ (114) wp.org #11 wp.org ranks it 1 place below merit 11 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1,077) wp.org #18 ↑1 wp.org ranks it 7 places below merit 12 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #15 ↓2 wp.org ranks it 3 places below merit 13 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #23 wp.org ranks it 10 places below merit 14 Classic Editor and Classic Widgets 20K+ · 5.0★ (5) wp.org #4 ↑1 wp.org ranks it 10 places above merit 15 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #16 ↓1 wp.org ranks it 1 place below merit 16 Easy Appointments 10K+ · 4.3★ (131) wp.org #19 ↑1 wp.org ranks it 3 places below merit 17 WDesignKit – AI Website Builder for WordPress with MCP, Elementor AI & AI Widget Builder 30K+ · 4.8★ (12) wp.org #10 ↓3 wp.org ranks it 7 places above merit 18 CMB2 300K+ · 5.0★ (91) wp.org #24 ↓2 wp.org ranks it 6 places below merit 19 Cart Notices for WooCommerce 2K+ · 5.0★ (41) wp.org #20 ↑1 wp.org ranks it 1 place below merit 20 Widgets Control 800+ · 4.7★ (15) wp.org #13 ↓1 wp.org ranks it 7 places above merit 21 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #17 ↑1 wp.org ranks it 4 places above merit 22 AutoPoly – AI Translation For Polylang 5K+ · 4.6★ (30) wp.org #22 23 WP to CRM Lead Sync 90+ · 4.5★ (23) wp.org #21 ↑3 wp.org ranks it 2 places above merit 24 WPChat – Live Chat & Messaging Widget for Customer Support 7K+ · 4.5★ (2) wp.org #14 ↑2 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.