Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “x content type options”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “x content type options”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MAS Static Content shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #2 ↑1 3 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #3 ↓1 4 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #4 ↑1 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #5 ↓1 6 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #7 wp.org ranks it 1 place below merit 7 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #6 wp.org ranks it 1 place above merit 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #10 ↓1 wp.org ranks it 2 places below merit 9 Content Aware Sidebars – Fastest Widget Area Plugin 30K+ · 4.9★ (724) wp.org #12 wp.org ranks it 3 places below merit 10 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #9 ↑12 wp.org ranks it 1 place above merit 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #14 ↓3 wp.org ranks it 3 places below merit 12 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #8 wp.org ranks it 4 places above merit 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #17 ↓2 wp.org ranks it 4 places below merit 14 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #18 ↓1 wp.org ranks it 4 places below merit 15 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #23 wp.org ranks it 8 places below merit 16 HTTP Headers 40K+ · 4.3★ (70) wp.org #13 wp.org ranks it 3 places above merit 17 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #21 wp.org ranks it 4 places below merit 18 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #22 ↑2 wp.org ranks it 4 places below merit 19 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #16 wp.org ranks it 3 places above merit 20 Nelio Content – Editorial Calendar & Social Media Auto-Posting 3K+ · 4.4★ (105) wp.org #24 wp.org ranks it 4 places below merit 21 Product Catalog Simple 1K+ · 4.5★ (13) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 Portfolio X 100+ · 5.0★ (8) wp.org #20 wp.org ranks it 2 places above merit 23 MAS Static Content 10K+ · 5.0★ (1) wp.org #11 ↓1 wp.org ranks it 12 places above merit 24 Jupiter X Core 70K+ · 1.9★ (9) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.