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wp.org search vs our merit ranking: “x xss protection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “x xss protection”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

HTTP Security Header shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #7 on merit, 4.8★ from 8,713 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #1 2 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #2 3 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #4 wp.org ranks it 1 place below merit 4 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #5 wp.org ranks it 1 place below merit 5 HTTP Headers 40K+ · 4.3★ (70) wp.org #3 wp.org ranks it 2 places above merit 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #7 ↑2 wp.org ranks it 1 place below merit 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #13 ↑2 wp.org ranks it 6 places below merit 8 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #10 wp.org ranks it 1 place below merit 10 Headers Security Advanced & HSTS WP 90K+ · 4.9★ (79) wp.org #8 ↓1 wp.org ranks it 2 places above merit 11 Loginizer 1M+ · 4.8★ (1,033) wp.org #11 12 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #6 wp.org ranks it 6 places above merit 13 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #17 wp.org ranks it 4 places below merit 14 EmbedPress 100K+ · 4.8★ (308) wp.org #21 wp.org ranks it 7 places below merit 15 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 ↓4 wp.org ranks it 8 places below merit 16 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #22 ↓2 wp.org ranks it 6 places below merit 17 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #14 ↓2 wp.org ranks it 3 places above merit 18 AntiSpam for Contact Form 7 10K+ · 4.2★ (13) wp.org #15 ↓1 wp.org ranks it 3 places above merit 19 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #16 wp.org ranks it 3 places above merit 20 Atlant Security 800+ · 5.0★ (8) wp.org #19 ↑2 wp.org ranks it 1 place above merit 21 Goolytics – Simple Google Analytics 3K+ · 5.0★ (8) wp.org #20 ↑3 wp.org ranks it 1 place above merit 22 HTTP Security Header 1K+ · 5.0★ (3) wp.org #12 ↑1 wp.org ranks it 10 places above merit 23 Ultimate Watermark – Image Watermark, Image Protection & Bulk Watermarking 1K+ · 3.3★ (11) wp.org #18 wp.org ranks it 5 places above merit 24 SiteGuard WP Plugin 600K+ · 4.3★ (15) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.