Plugin audit
PayPal Enterprise Payments (formerly Braintree) fo
PayPal Enterprise Payments (formerly Braintree) fo is solid but leaving growth on the table.
Active installs
10K+
Rating
2.6★
wp.org · 50 reviews
Downloads / 30d
14.3K
Momentum
-6%
30d vs the 30d before
Against 9562 tracked eCommerce plugins: health 74 vs 71 average · rating, weighted for review count, 2.9★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #1 braintree for woocommerce
- #1 braintree woocommerce
- #1 free braintree gateway for woocommerce
- #2 braintree
- #2 braintree plugin
- #2 enterprise
- #9 bnpl Up 3
- #11 ach Up 3
Tags still to break into the top 24: ecommerce, payments, woocommerce.
What to fix first
- 1
Lift the average rating
2.6★ over 50 reviews, weighted for review count to 3.4★. Fixing what the low reviews complain about is the fastest way up.
- 2
Swap “ecommerce”, “payments” and “paypal” for “bnpl”, “direct debit” and “venmo”
“ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “bnpl” sits at #9 untagged, close enough for a declared tag to move it up. “payments” isn't earning its slot: you're not in the first 24 results for its own search. “direct debit” sits at #12 untagged, close enough for a declared tag to move it up. “paypal” isn't earning its slot: it only gets you to #17. “venmo” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Ranking signals
Listing score 92/100
- Update recency Strong
Updated 14 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Holding it back
2.6★ over 50 reviews, weighted for review count to 3.4★
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Rating below category benchmark
Needs workYour rating, weighted for review count, is 2.9★ and trails the eCommerce average of 3.8★.
What to do: Close the gap with targeted UX fixes and review recovery.
Healthy but under-discovered
OpportunityThis plugin scores 74/100 on health yet sits at 10,000 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Readme fails 1 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
PayPal Enterprise Payments (formerly Braintree) fo is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.