PayPal Enterprise Payments (formerly Braintree) for WooCommerce
by WooCommerce · eCommerce
Also makes 27 other plugins · 4.4M+ installs across the portfolio →
The official PayPal Enterprise Payments extension for WooCommerce. Accept credit cards, PayPal, Apple Pay, Google Pay, Venmo, ACH Direct Debit, BNPL, …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 74/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+13%
downloads vs prior 30d
Biggest opportunity: Swap “ecommerce”, “payments” and “paypal” for “bnpl”, “direct debit” and “venmo”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “bnpl” sits at #8 untagged, close enough for a declared tag to move it up. “payments” isn't earning its slot: you're not in the first 24 results for its own search. “direct debit” sits at #12 untagged, close enough for a declared tag to move it up. “paypal” isn't earning its slot: it only gets you to #17. “venmo” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
74 health vs 71 average across 9,845 eCommerce plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10K of 2.3M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,181 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.6★ over 50 reviews, weighted for review count to 3.4★
5 of 5 tags set · short description in place
1 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
54
Momentum
Holding steady
+1.3
Velocity
places per keyword, 28d
48%
Breadth
of keywords climbing, 28d
+0.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| braintree for woocommerce | #1 | #3 | 0 |
| enterprise | #2 | #5 | 0 |
| braintree your tag | #2 | #5 | 0 |
| braintree woocommerce | #1 | #3 | 0 |
| free braintree gateway for woocommerce | #1 | #2 | 0 |
| braintree plugin | #2 | #7 | 0 |
| bnpl | #8 | #3 | up 4 |
| ach | #11 | #12 | up 3 |
| direct debit | #12 | #19 | up 3 |
| venmo | #12 | #13 | 0 |
| paypal your tag | #17 | #19 | up 7 |
| woocommerce paypal | #7 | #17 | up 2 |
| paypal for woocommerce | #9 | #16 | up 3 |
| debit | #23 | #19 | down 2 |
| woocommerce 3d | #14 | #16 | up 4 |
| no paypal | #19 | #23 | up 1 |
| google pr | #19 | #17 | down 1 |
| paypal payments | #22 | #20 | down 1 |
| wordpress paypal | #23 | #22 | down 1 |
| debit cards | #24 | #18 | 0 |
| ecommerce your tag | Not in the top 24 | ||
| payments your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
87 searches this plugin appeared in over the last 90 days, 20 listed. 67 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ecommerce”, “payments” and “paypal” for “bnpl”, “direct debit” and “venmo”. “ecommerce” isn't earning its slot: you're not in the first 24 results for its own search. “bnpl” sits at #8 untagged, close enough for a declared tag to move it up. “payments” isn't earning its slot: you're not in the first 24 results for its own search. “direct debit” sits at #12 untagged, close enough for a declared tag to move it up. “paypal” isn't earning its slot: it only gets you to #17. “venmo” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 26.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
12d ago
latest release · v3.12.2 · 23 Oct 2026
100
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.6 years ago; the previous band took 18 months to cross, which places it about 50% of the way through.
Install history since 16 Dec 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ elkrat9mo ago
I’ve never even really thought about this plugin, which is exactly what you want. And when I had a question about carding attacks, their support team was very responsive and had good ideas that helped me out.
Read on wp.org ↗ - ★★★★★ Josh2.7y ago
The plugin seems fine. Support–especially here on wordpress.org–can be pretty terrible. This rating is for plugin support.
Read on wp.org ↗ - ★★★★★ yfirvida3.7y ago
The plugin is very easy to use, and they have a great support team.
Read on wp.org ↗ - ★★★★★ thetonto4.4y ago
Braintree claims to be available in Australia but there is no way to setup an account nor does the sales team respond. Just not interested in getting new customers.
Read on wp.org ↗ - ★★★★★ nitsa1004.6y ago
Put $100k plus through their parent company, PayPal, but can I get a simple response to a tech request, as if. It’s been a whole day of support going “hit email response 79, 48, 86” whatever, just don’t answer the question. Steer clear. This topic was modified 4 years, 4 months ago by nitsa100. Reason: Star rating
Read on wp.org ↗ - ★★★★★ Marvin4.6y ago
After new update it stops working on the front end. The issue was related to the compatibility with server and the new update. I’m giving only 4 stars as the customer service just left me to resolve it on my own. This topic was modified 4 years, 1 month ago by Marvin. This topic was modified 4 years, 1 month ago by Marvin.
Read on wp.org ↗ - ★★★★★ Wudman5.1y ago
Finally a bump, but it may be something WooCommerce. This topic was modified 4 years, 10 months ago by Wudman.
Read on wp.org ↗ - ★★★★★ NinnaDesign6.4y ago
I had issues with translation files not being picked up by the plugin and support really did they best to help.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-23 Version 3.12.2 Fix – Prevent a fatal error when an order’s payment method title is read by background tools that define WP_ADMIN outside of wp-admin, such as scheduled order exports. Dev – Expand the agent instructions (AGENTS.md), kee 3.12.2
- 2026-10-08 Version 3.12.1 Fix – Verify that the payment method used for PayPal, Venmo, and local payment orders matches the selected payment method. Fix – Verify that the payment method used for Apple Pay and Google Pay orders is an Apple Pay or 3.12.1
- 2026-09-28 Version 3.12.0 Add – Allow merchants to disable the forced 3D Secure challenge on one-off credit card transactions so Braintree’s 3D Secure Rules Manager can grant SCA exemptions (LVE/TRA) or skip 3D Secure where eligible. Fix – Credit 3.12.0
- 2026-09-08 Version 3.11.2 Fix – Improvements to the admin payment token editor. Fix – Stop showing the conflicting connection settings notice when a store is correctly configured with manual API credentials and only an unused OAuth token remains. 3.11.2
- 2026-08-05 Version 3.11.1 Fix – Credit Card 3DS no longer triggers with validation errors on the block checkout page. Fix – Prevent a warning on the block checkout caused by the classic Fastlane script loading when it shouldn’t. Fix – Warn mercha 3.11.1
- 2026-06-15 Version 3.11.0 Update – Rebrand the plugin title and related display surfaces from “Braintree” to “PayPal Enterprise Payments”. Tweak – Improved error messages for local payment methods. Tweak – Improve the UI for test-mode payment met 3.11.0
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The official PayPal Enterprise Payments extension for WooCommerce. Accept credit cards, PayPal, Apple Pay,..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, PayPal.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 2,021 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "ecommerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-04-15 20K+ → 10K+ down after 548 days in tier
- 2022-10-15 30K+ → 20K+ down after 466 days in tier
- 2021-07-06 40K+ → 30K+ down after 308 days in tier
- 2020-09-01 50K+ → 40K+ down after 212 days in tier
- 2020-02-02 60K+ → 50K+ down after 225 days in tier
- 2019-06-22 70K+ → 60K+ down after 172 days in tier
- 2019-01-01 80K+ → 70K+ down after 122 days in tier
- 2018-09-01 90K+ → 80K+ down after 92 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 3 shared tags B -
Contact Form 7 – PayPal & Stripe Add-on 7K+ installs · 4.2★ · 3 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B -
Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ installs · 4.7★ · 2 shared tags A -
Accept Donations with PayPal & Stripe 10K+ installs · 3.9★ · 2 shared tags B -
Easy PayPal & Stripe Buy Now Button 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for PayPal Enterprise Payments (formerly Braintree) for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-gateway-paypal-powered-by-braintree" width="480" height="300" style="border:0" loading="lazy" title="PayPal Enterprise Payments (formerly Braintree) for WooCommerce — Plugin Pulse"></iframe> PayPal Enterprise Payments (formerly Braintree) for WooCommerce: 10K+ active installs, 2.6★ (50 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/woocommerce-gateway-paypal-powered-by-braintree
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