Adminify – White Label, Admin Menu Editor, Login Customizer
by Pixar Labs · Admin & Utilities
Also makes 7 other plugins · 41.9K+ installs across the portfolio →
White label WordPress admin, admin menu editor, login page customizer, admin dark mode, media library folders, admin columns.
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Health
A 87/100
no flags
Active installs
6K+
≈6.8K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: Swap “dark mode” and “admin columns” for “admin branding” and “menu editor”. “dark mode” isn't earning its slot: it only gets you to #24. “admin branding” sits at #14 untagged, close enough for a declared tag to move it up. “admin columns” isn't earning its slot: it only gets you to #19. “menu editor” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 56 average across 5,897 Admin & Utilities plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 6K of 358.8K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,190 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 66 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 20 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 109 reviews, smoothed to 4.24★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| white label your tag | #4 | #4 | 0 |
| white | #5 | #6 | 0 |
| white label wordpress | #5 | #9 | 0 |
| admin menu editor your tag | #6 | #8 | down 2 |
| login customizer your tag | #6 | #5 | 0 |
| admin menu | #9 | #10 | 0 |
| menu editor | #14 | #15 | down 7 |
| wordpress white label | #5 | #9 | 0 |
| white label login | #5 | #6 | down 1 |
| label | #15 | #10 | 0 |
| change howdy | #9 | #4 | up 2 |
| login page customizer | #14 | #13 | down 2 |
| remove howdy | #10 | #3 | 0 |
| admin columns your tag | #19 | #14 | down 7 |
| customizer | #21 | #17 | 0 |
| admin branding | #14 | #16 | up 3 |
| admin customization | #14 | #13 | 0 |
| howdy | #13 | #3 | 0 |
| admin | #24 | #18 | 0 |
| admin menu slug | #9 | #8 | 0 |
240 searches this plugin appeared in over the last 90 days, 20 listed. 190 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “dark mode” and “admin columns” for “admin branding” and “menu editor”. “dark mode” isn't earning its slot: it only gets you to #24. “admin branding” sits at #14 untagged, close enough for a declared tag to move it up. “admin columns” isn't earning its slot: it only gets you to #19. “menu editor” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “admin columns”. Down 7 places since 2026-09-19, now #19. Check what shipped around then, and what moved above you.
- Slipping on “dark mode”. Down 6 places since 2026-09-18, now #24. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 27.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
66
releases in the last 12 months
20d ago
latest release · v4.3.3 · 12 Oct 2026
165
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
Install history since 28 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ yabwee4mo ago
I’ve been really happy w/ Adminify, especially after trying all the other Admin themes our there. This has proven so far to be the most stable by far. The support is very responsive as well and treats the customer as a respected client rather than a nuisance. My last interaction with them left a big positive impression on me.
Read on wp.org ↗ - ★★★★★ acardona6mo ago
I love this plugin for two reasons : it gives you all the things that wordpress can’t give you namely, a magnificent back office. Furthermore, when you have an issue, they are here for you ! Nowadays, what else can we ask ?
Read on wp.org ↗ - ★★★★★ effex18mo ago
The plugin is one of the best, if not the best on the market for what it does, it lets you completely configure the admin interface and hey have great support. Two days in a row, I needed them – Jemee responded – and the second day he even entered my admin with my credentials (I gave them to him, he didn’t steal themor something and helped me with a problem I had, the adminify not appearing in the left side, on the admin – it was a conflict with a php or css script I made to hide something, and, well, it hid more than I wanted – and he solved it in a few minut or so (I couldn;t have figure that out like ever, I really thought it was a conflit with other plugin I have, but nope, it was a code I put there, he made it great. And the plugin is absolutely excellent
Read on wp.org ↗ - ★★★★★ taamerichard151120008mo ago
fasters support ever
Read on wp.org ↗ - ★★★★★ quikeh8mo ago
As a web developer, keeping dashboards clean and organized is a priority. WP Adminify is a fantastic multitool for this. It comes packed with a lot of options to white-label, manage menus, and streamline the WordPress backend perfectly. On top of the great features, their support team is top-notch—they answer incredibly fast and are always ready to help. Highly recommended!
Read on wp.org ↗ - ★★★★★ commercecopilot8mo ago
I have tried so many different plugins trying to really create a clean and functional interactive admin area, and as most know, that’s an extremely difficult task to accomplish. Man I wish I would have started with WP Adminify. Nailed it guys. great job!
Read on wp.org ↗ - ★★★★★ aguilars30269mo ago
I purchased and installed the plugin, and I’m truly impressed with how well it works. No WordPress admin panel has ever looked or performed better. The support team is outstanding—always available and quick to respond.
Read on wp.org ↗ - ★★★★★ baloudalex9mo ago
WP Adminify is a really well-designed plugin that makes managing the WordPress admin area much more efficient and enjoyable. It adds many useful and well-thought-out features that significantly improve the admin experience, both visually and functionally. The customization options are great, easy to use, and very practical for everyday work. On top of that, the customer support is extremely responsive, professional, and helpful — a real plus. Highly recommended for anyone who wants a cleaner, more powerful, and better-organized WordPress admin interface.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.2.21 Fixed: Drag-and-drop ordering for categories and tags now saves and stays in place after you reload the page. Fixed: Reordering media files on the Media list view now saves; your new order is remembered. 4.2.21
- — Version 4.2.20 Improved: “Disable Site Health checks” now hides Site Health completely – the Tools > Site Health page, the dashboard widget, and the weekly background check are all turned off, so your clients never see it. 4.2.20
- — Version 4.2.19 Fixed: Uploading files from Media > Add New failed; uploads now finish normally. Fixed: “Preview” and “View” on the posts list opened the site inside the admin area; they now open the site itself, like the default WordPr 4.2.19
- — Version 4.2.18 Fixed: Clicking “Edit with Elementor” in the block editor did nothing and kept you on the same page; it now takes you to the Elementor editor. Fixed: The Setup Wizard now opens when you click it in the menu, and no longe 4.2.18
- — Version 4.2.17 Fixed: Changes you make to the account menu (the “Howdy” menu) now show up correctly in the Adminify admin – hiding items, renaming them, limiting them to certain user roles, and adding your own menu items all work as ex 4.2.17
- — Version 4.2.16 Security: Hardened the setup wizard logo upload – validates the data URI, strictly decodes the base64 payload, sanitizes the filename, enforces an image-type allowlist (jpg/jpeg/png/gif/webp), and now stores the logo as 4.2.16
Security history
via Wordfence IntelligenceAll 10 disclosed vulnerabilities are patched in the current version (4.3.3). Sites still on an older version should update.
- 2026-06-11 CVE-2026-11781 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.2.9 Patched in 4.2.10
- Patched Medium · 5.3 WP Adminify <= 4.0.7.7 - Unauthenticated Sensitive Information Exposure via 'get-addons-list' REST API ↗2026-01-27 CVE-2026-1060 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.0.7.7 Patched in 4.0.7.8
- Patched Medium · 6.4 WP Adminify – Best WordPress Custom Dashboard Plugin <= 4.0.1.6 - Authenticated (Author+) Stored Cross-Site Scripting via SVG File Upload ↗2024-10-23 CVE-2024-8959 Improper Neutralization of Input During Web Page Generation Affects <= 4.0.1.6 Patched in 4.0.1.7
- 2023-12-28 CVE-2023-52132 Improper Neutralization of Special Elements used in an SQL Command Affects < 3.1.7 Patched in 3.1.7
- 2023-09-28 CVE-2023-44266 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.7 Patched in 3.1.8
- 2023-08-21 CVE-2023-4060 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.5 Patched in 3.1.6
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.0.0 - 3.1.3 Patched in 3.1.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 10 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 19 questions in the FAQ.
- ✓ FAQ asks real questions 19 of 19 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want", "if you need").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Block editor, ACF.
- ✓ Headings and lists 15 headings and 2 lists.
- ✓ Enough to quote 14,784 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-16 7K+ → 6K+ down after 7 days in tier
- 2026-08-09 6K+ → 7K+ up after 1 days in tier
- 2026-08-08 7K+ → 6K+ down after 425 days in tier
- 2025-06-09 6K+ → 7K+ up after 89 days in tier
- 2025-03-12 5K+ → 6K+ up after 54 days in tier
- 2025-01-17 4K+ → 5K+ up after 73 days in tier
- 2024-11-05 3K+ → 4K+ up after 191 days in tier
- 2024-04-28 2K+ → 3K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Loginfy – Custom Login Page Customizer 2K+ installs · 4.1★ · 2 shared tags B -
Deskmode Suite 50+ installs · 3.6★ · 2 shared tags -
Easy White Label 20+ installs · 3.6★ · 2 shared tags -
LoginHue Admin Login Customiser — installs · 3.6★ · 2 shared tags -
Branexa – White Label, Custom Login & Branding — installs · 3.6★ · 2 shared tags -
DawsonyWeb Admin Tweaks and Client Handover Toolkit — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Adminify – White Label, Admin Menu Editor, Login Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adminify" width="480" height="300" style="border:0" loading="lazy" title="Adminify – White Label, Admin Menu Editor, Login Customizer — Plugin Pulse"></iframe> Adminify – White Label, Admin Menu Editor, Login Customizer: 6K+ active installs, 4.3★ (109 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/adminify
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