Loginfy – Custom Login Page Customizer
by Pixar Labs · Login & Users
Also makes 7 other plugins · 41.9K+ installs across the portfolio →
Transform your WordPress login page with live preview customization. Professional templates, branding control, and white-label options for agencies.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
2K+
≈2.7K estimated
Momentum
+18%
downloads vs prior 30d
Biggest opportunity: Swap “login page” for “login branding”. “login page” isn't earning its slot: you're not in the first 24 results for its own search. “login branding” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →10%
of downloads still active
At least 2K of 19.5K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 163 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| login page customizer | #8 | #24 | down 1 |
| login customizer your tag | #13 | #22 | 0 |
| custom login page | #16 | #24 | 0 |
| login page customize | #12 | #22 | up 2 |
| custom login your tag | #23 | #23 | up 1 |
| white label login | #14 | #22 | down 2 |
| white label your tag | #24 | #22 | down 3 |
| custom login customizer | #11 | #21 | down 1 |
| login branding | #24 | #22 | down 1 |
| live customizer | #13 | #21 | 0 |
| customization login page | #18 | #24 | — |
| professional branding | #19 | #24 | — |
| login logo customization | #19 | #22 | — |
| login customization | #21 | #23 | down 1 |
| login page your tag | Not in the top 24 | ||
| wordpress login your tag | Not in the top 24 | ||
42 searches this plugin appeared in over the last 90 days, 14 listed. 28 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “login page” for “login branding”. “login page” isn't earning its slot: you're not in the first 24 results for its own search. “login branding” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “login customizer”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 9 Feb 2024 · 996 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.0.5 · 21 May 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 8 Feb 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ commercecopilot8mo ago
Professional. Feels and looks solid and professional. Best plugin for giving your login UI/UX a real application vibe. This is my default Login Customizer hands down.
Read on wp.org ↗ - ★★★★★ leonwatson1.7y ago
Great Customer service. I am a basic user and I love the fact that if I have any problem the support team at Loginfy the support level out of the park.
Read on wp.org ↗ - ★★★★★ Jayron Castro1.9y ago
With this addon it was very easy to customize my WordPress login screen
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2025-12-08 Version 1.0.3.9 Bug Fixes * Fixed: Wrong URL on WP Adminify submenu * Fixed: Login Customizer issue in Admin Bar Editor 1.0.3.9
- 2025-05-24 Version 1.0.3.8 Updates * Updated: Freemius SDK to latest version * Updated: Background images compressed to WebP format for faster loading * Improved: Plugin file structure per WordPress.org requirements 1.0.3.8
- 2025-03-03 Version 1.0.3.7 Bug Fixes & Security * Fixed: Hide Lost Password link when Back to WordPress button is hidden * Fixed: Privacy Policy link displaying twice * Fixed: Language Switcher conditional display issue * Updated: Freemius SDK to 1.0.3.7
- 2025-01-24 Version 1.0.4.0 Security & Improvements * Security: Updated SDK with enhanced security patches * Improved: UI/UX refinements for better user experience * Updated: Better performance and compatibility 1.0.4.0
- — Version 1.0.5 Update: Recommended Plugin Page Updated. 1.0.5
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who want", "for membership sites").
- ✓ Names what it works with Mentions Elementor, Gutenberg, YouTube.
- ✓ Headings and lists 11 headings and 24 lists.
- ✓ Enough to quote 6,036 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "custom login" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-26 1K+ → 2K+ up after 334 days in tier
- 2025-03-29 900+ → 1K+ up after 13 days in tier
- 2025-03-16 800+ → 900+ up after 1 days in tier
- 2025-03-15 900+ → 800+ down after 1 days in tier
- 2025-03-14 800+ → 900+ up after 15 days in tier
- 2025-02-27 700+ → 800+ up after 19 days in tier
- 2025-02-08 600+ → 700+ up after 21 days in tier
- 2025-01-18 500+ → 600+ up after 25 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CLP – Custom Login Page by NiteoThemes 700+ installs · 4.2★ · 4 shared tags D -
Loginify – Login Page Customizer 20+ installs · 4.0★ · 4 shared tags C -
DP Websolutions – Login Branding 10+ installs · 4.0★ · 4 shared tags B -
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 3 shared tags A -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 3 shared tags A -
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Loginfy – Custom Login Page Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/loginfy" width="480" height="300" style="border:0" loading="lazy" title="Loginfy – Custom Login Page Customizer — Plugin Pulse"></iframe> Loginfy – Custom Login Page Customizer: 2K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/loginfy
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