Allow Webp image
by ravi Singh · Performance
Also makes 5 other plugins · 5.1K+ installs across the portfolio →
This plugin will allow .webp next generation image for wordpress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 43/100
Stale · Likely abandoned
Active installs
5K+
≈5.7K estimated
Momentum
+11%
low volume, under 1,000 downloads a month
Biggest opportunity: “allow webp” and “webp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
43 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →10.0%
of downloads still active
At least 5K of 50.2K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,105 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.9.20.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1736 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.9.20; the current branch is 7.1
3.7★ over 13 reviews, weighted for review count to 4.0★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Last updated 1736 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| allow webp your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “allow webp” and “webp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 975 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 68% of the way through.
Install history since 25 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ supersonicmonkeyx3.6y ago
The addon allows me to upload .webp images to an older version of WordPress that I use. So, for me, it works perfectly. Thanks!
Read on wp.org ↗ - ★★★★★ jdowling164.4y ago
Having seen a few reviews of it not working, I just thought I’d thank you and say it does for me. Appreciate it!
Read on wp.org ↗ - ★★★★★ gorodsb4.6y ago
Wordpress 5.9.2, Woocommerce 6.3.1. By importing products via Import an error: “Invalid image: Sorry, you are not allowed to download this type of file” appears.
Read on wp.org ↗ - ★★★★★ timmyturner4.6y ago
sorry for the low rate but it does not work
Read on wp.org ↗ - ★★★★★ Grafiweb4.8y ago
Lo instalé y no funcionó, sigo sin poder subir webp
Read on wp.org ↗ - ★★★★★ bobbycash5.1y ago
Thanks for creating this very useful plugin for putting non-gif images 🙂
Read on wp.org ↗ - ★★★★★ diraph5.4y ago
Though at first, I was skeptical at installing the plugin considering the last time an update (to the plugin) was made. I had to take the risk and I am happy I did. The plugin does exactly what it claims and I am happy I used it. To the plugin author, thank you so much for creating this plugin. It’s so thoughtful of you. Thanks.
Read on wp.org ↗ - ★★★★★ ismaelgonzalves5.5y ago
You install it and you forget about it. Works perfectly!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Languages
via translate.wordpress.orgTranslated into 4 languages, 4 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin will allow .webp next generation image for wordpress."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 344 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 1 of 2 tags appear in the text; "allow-webp" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 6K+ → 5K+ down after 234 days in tier
- 2025-11-18 7K+ → 6K+ down after 165 days in tier
- 2025-06-06 8K+ → 7K+ down after 170 days in tier
- 2024-12-18 9K+ → 8K+ down after 102 days in tier
- 2024-09-07 10K+ → 9K+ down after 704 days in tier
- 2022-10-04 8K+ → 10K+ up after 476 days in tier
- 2021-06-15 20+ → 8K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
EWWW Image Optimizer 1M+ installs · 4.8★ · 1 shared tag B -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 1 shared tag A -
WebP Express 300K+ installs · 4.4★ · 1 shared tag A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 1 shared tag A -
Modern Image Formats 100K+ installs · 3.7★ · 1 shared tag B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Allow Webp image into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/allow-webp-image" width="480" height="300" style="border:0" loading="lazy" title="Allow Webp image — Plugin Pulse"></iframe> Allow Webp image: 5K+ active installs, 3.7★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/allow-webp-image
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