Popup Box – Create Countdown, Coupon, Video, Contact Form Popups
by Ays Pro · Uncategorized
Also makes 17 other plugins · 107.3K+ installs across the portfolio →
Build flexible popups and modal windows with multiple popup types, triggers, and display controls.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
50K+
≈59K estimated
Momentum
-38%
downloads vs prior 30d
Biggest opportunity: Swap “modal”, “pop up” and “popups” for “box”, “product box” and “image popup”. “modal” isn't earning its slot: it only gets you to #19. “box” sits at #6 untagged, close enough for a declared tag to move it up. “pop up” isn't earning its slot: it only gets you to #18. “product box” sits at #6 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: it only gets you to #14. “image popup” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,763 Uncategorized plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 50K of 3.9M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 46 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 82 reviews, smoothed to 4.41★
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popup box | #1 | #1 | 0 |
| quick box popup | #1 | #1 | 0 |
| windows xp | #1 | #1 | 0 |
| box | #6 | #5 | down 3 |
| coupon popup | #2 | #3 | 0 |
| popup window | #4 | #2 | 0 |
| modal window | #4 | #3 | up 1 |
| build a box | #3 | #3 | 0 |
| facebook popup box | #3 | #4 | 0 |
| modal box | #3 | #2 | 0 |
| coupon box | #3 | #2 | 0 |
| christmas countdown | #5 | #5 | 0 |
| exit popup your tag | #9 | #7 | down 1 |
| product box | #6 | #6 | 0 |
| popup your tag | #10 | #11 | down 4 |
| service box | #7 | #5 | 0 |
| image popup | #7 | #8 | up 2 |
| poll maker | #7 | #5 | 0 |
| popup message | #8 | #10 | down 1 |
| countdown | #14 | #13 | up 2 |
337 searches this plugin appeared in over the last 90 days, 20 listed. 249 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “modal”, “pop up” and “popups” for “box”, “product box” and “image popup”. “modal” isn't earning its slot: it only gets you to #19. “box” sits at #6 untagged, close enough for a declared tag to move it up. “pop up” isn't earning its slot: it only gets you to #18. “product box” sits at #6 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: it only gets you to #14. “image popup” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “popups”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 145.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
46
releases in the last 12 months
10d ago
latest release · v6.4.5 · 23 Oct 2026
157
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 13 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ SyberKnight6mo ago
free version has all the main features i needed and the interface isn’t super bloated with advertisements. interface isn’t as polished as others, but it works & seems solid so far.
Read on wp.org ↗ - ★★★★★ lewis7mo ago
This plugin is amazing. BUT even more amazing is the extent of the customer service. They will not give up until you are satisfied. Highly recommended .Lewispipeworkpieces.com
Read on wp.org ↗ - ★★★★★ gmcconville8mo ago
With a bit of hand-holding, not only does hover popups work perfect, but it helped me located a duplicate element on my website.
Read on wp.org ↗ - ★★★★★ liveolives8mo ago
I took over management of a site that used this plug in and their customer service was very responsive and helped me figure out how it works and worked out some kinks from the previous set up. Would definitively recommend.
Read on wp.org ↗ - ★★★★★ ic0ach10mo ago
This is a great plugin,
Read on wp.org ↗ - ★★★★★ wielko11mo ago
It works flawlessly, meets all expectations, and is very intuitive to use. The team behind its development is extremely helpful, they respond quickly to questions and provide professional support. I highly recommend it to anyone looking for a reliable solution!
Read on wp.org ↗ - ★★★★★ trojan11mo ago
Plugin works as intended. Super helpful support too.
Read on wp.org ↗ - ★★★★★ Matthias Schulz1.1y ago
Cannot deinstall it
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.3.6 Added: Current Popup Author Registered message variable on the general settings Improved: Code correction on the front-end Tested: Compatible up to WordPress 7.0.2 6.3.6
- — Version 6.3.5 Added: Current Popup Author Website URL message variable on the general settings Tested: Compatible up to WordPress 7.0.1 6.3.5
- — Version 6.3.4 Added: Current Popup Author Nickname message variable on the general settings 6.3.4
- — Version 6.3.3 Added: User Website URL message variable on the general settings 6.3.3
- — Version 6.3.2 Added: Post Author Roles message variable on the general settings 6.3.2
- — Version 6.3.1 Added: Visual indicators (Documentation / YouTube icons) next to resource links for easier content recognition Improved: Some style and content changes on the admin dashboard Updated: Replaced outdated ays-pro links with 6.3.1
Security history
via Wordfence IntelligenceAll 21 disclosed vulnerabilities are patched in the current version (6.4.5). Sites still on an older version should update.
- Patched Medium · 4.8 Popup Box 6.4.1 - 6.4.2 - Unauthenticated Arbitrary Shortcode Execution via Client-IP / X-Forwarded-For HTTP Headers ↗2026-10-15 CVE-2026-100159 Improper Control of Generation of Code Affects 6.4.1 - 6.4.2 Patched in 6.4.3
- Patched Medium · 4.9 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups <= 6.0.1 - Authenticated (Administrator+) SQL Injection ↗2026-06-26 CVE-2026-57631 Improper Neutralization of Special Elements used in an SQL Command Affects <= 6.0.1 Patched in 6.0.2
- Patched Medium · 6.1 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups <= 6.2.9 - Reflected Cross-Site Scripting ↗2026-06-16 CVE-2026-54192 Improper Neutralization of Input During Web Page Generation Affects <= 6.2.9 Patched in 6.3.0
- Patched High · 7.2 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups < 5.5.0 - Unauthenticated Stored Cross-Site Scripting ↗2026-04-08 CVE-2025-15611 Improper Neutralization of Input During Web Page Generation Affects < 5.5.0 Patched in 5.5.0
- Patched Medium · 4.4 Popup Box <= 4.7.7 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-10-31 CVE-2024-9599 Improper Neutralization of Input During Web Page Generation Affects <= 4.7.7 Patched in 4.7.8
- Patched Medium · 6.6 Popup Box Business (7.0.0 - 7.9.0) and Developer (20.0.0 - 20.9.0) - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-01-22 CVE-2023-6591 Improper Neutralization of Input During Web Page Generation Affects 7.0.0 - 7.9.0 Patched in 7.9.0
- Patched Medium · 4.4 Popup Box <= 3.8.6 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-11-13 CVE-2023-5809 Improper Neutralization of Input During Web Page Generation Affects < 3.8.7 Patched in 3.8.7
- Patched Medium · 4.4 Popup Box <= 3.8.6 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-11-13 CVE-2023-5874 Improper Neutralization of Input During Web Page Generation Affects < 3.8.7 Patched in 3.8.7
- Patched Medium · 4.4 Popup Box – Best WordPress Popup Plugin <= 3.7.8 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2023-10-27 CVE-2023-5343 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.8 Patched in 3.7.9
- Patched Medium · 4.4 Popup Box <= 3.7.1 - Authenticated(Administrator+) Stored Cross-Site Scripting ↗2023-08-29 CVE-2023-4390 Improper Neutralization of Input During Web Page Generation Affects < 3.7.2 Patched in 3.7.2
- Patched Medium · 4.4 Popup Box <= 3.7.0 - Authenticated(Administrator+) Stored Cross-Site Scripting ↗2023-08-18 Improper Neutralization of Input During Web Page Generation Affects < 3.7.1 Patched in 3.7.1
- Patched Medium · 5.4 Popup box <= 3.4.4 - Reflected Cross-Site Scripting via 'ays_pb_tab' Parameter ↗2023-03-08 CVE-2023-27414 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.4 Patched in 3.4.5
- 2021-06-29 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.3 Patched in 2.3.4
- 2021-06-29 CVE-2021-24458 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.3.4 Patched in 2.3.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 11 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Popup Box when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
8 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build flexible popups and modal windows with multiple popup types, triggers, and display controls."
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who need", "suitable for").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ConvertKit, ActiveCampaign and 4 more.
- ✓ Headings and lists 9 headings and 9 lists.
- ✓ Enough to quote 6,983 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "exit popup", "pop up" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-02-28 40K+ → 50K+ up after 246 days in tier
- 2024-06-27 30K+ → 40K+ up after 188 days in tier
- 2023-12-22 20K+ → 30K+ up after 191 days in tier
- 2023-06-14 10K+ → 20K+ up after 253 days in tier
- 2022-10-04 8K+ → 10K+ up after 93 days in tier
- 2022-07-03 2K+ → 8K+ up after 320 days in tier
- 2021-08-17 200+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
YITH WooCommerce Popup 2K+ installs · 3.2★ · 3 shared tags B -
MakeITeasy Popup 1K+ installs · 4.3★ · 3 shared tags A -
Magic Popups – Custom and Lightweight Popups 100+ installs · 4.0★ · 3 shared tags D -
Stylistic Modals – Create Beautiful Popups with the Gutenberg Editor 100+ installs · 4.2★ · 3 shared tags D -
Popup – Popup Maker 80+ installs · 3.9★ · 3 shared tags D -
GetSale Popup Tool 20+ installs · 4.2★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Popup Box – Create Countdown, Coupon, Video, Contact Form Popups into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ays-popup-box" width="480" height="300" style="border:0" loading="lazy" title="Popup Box – Create Countdown, Coupon, Video, Contact Form Popups — Plugin Pulse"></iframe> Popup Box – Create Countdown, Coupon, Video, Contact Form Popups: 50K+ active installs, 4.6★ (82 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/ays-popup-box
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