Popup – Popup Maker
by activeconvert · Uncategorized
Also makes 2 other plugins · 100+ installs across the portfolio →
Popup - Popup Maker makes it a breeze to convert visitors into leads, subscribers, and sales! Convert leads into customers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 44/100
Stale · Likely abandoned · Few reviews
Active installs
80+
≈82 estimated
Momentum
+27%
downloads vs prior 30d
Biggest opportunity: “exit popup”, “pop up” and “popup” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
44 health vs 58 average across 25,753 Uncategorized plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 80 of 42K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.0.0, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2760 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.0.0; the current branch is 6.8
4.0★ over 4 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2760 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| exit popup your tag | Not in the top 24 | ||
| pop up your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| popup maker your tag | Not in the top 24 | ||
| wordpress popup your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “exit popup”, “pop up” and “popup” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 7 Oct 2022 · 1,486 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 328 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.6y ago
latest release · v1.2.52 · 12 Apr 2019
173
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just over 80.
At the current install trend, crossing 90+ in roughly 72 days.
Install history since 8 Jul 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ meganbowling9.7y ago
This is a great plug-in that is growing and improving quickly. The customer support is awesome, and they will help address any needs you have and will create customized pop-up boxes for you. For example, they modified one of their boxes so that it would capture the exact information I want in the way I was hoping. In addition, the team there is looking into several different plug-ins and integrations that would improve our user experience. Thank you, team! I’m looking forward to seeing what other features you develop. This topic was modified 9 years, 4 months ago by meganbowling.
Read on wp.org ↗ - ★★★★★ johnarnette9.8y ago
Their customer service is excellent and great value for the money especially compared to other exit intent popups.
Read on wp.org ↗ - ★★★★★ adventurecapitalist9.8y ago
BAIT & SWITCH. Everything points to it being free UNTIL you go to actually use it (after having spent time to set it up) at which point they require credit card. BAD FORM, BAD TREATMENT, BAD EXPERIENCE, WASTED MY FRICKING TIME. bad.
Read on wp.org ↗ - ★★★★★ freehometours9.9y ago
Works great!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Popup - Popup Maker makes it a breeze to convert visitors into leads, subscribers, and sales! Convert leads..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("use this", "great for").
- ✓ Names what it works with Mentions Mailchimp, Facebook, Twitter.
- ✓ Headings and lists 12 headings and 1 list.
- ✓ Enough to quote 3,443 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "exit popup", "wordpress popup" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-31 70+ → 80+ up after 52 days in tier
- 2026-07-10 60+ → 70+ up after 95 days in tier
- 2026-04-06 70+ → 60+ down after 119 days in tier
- 2025-12-08 80+ → 70+ down after 10 days in tier
- 2025-11-28 70+ → 80+ up after 1 days in tier
- 2025-11-27 80+ → 70+ down after 5 days in tier
- 2025-11-22 70+ → 80+ up after 6 days in tier
- 2025-11-16 80+ → 70+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 4 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A -
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 3 shared tags A -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 3 shared tags A -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A -
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Popup – Popup Maker into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popup-wp" width="480" height="300" style="border:0" loading="lazy" title="Popup – Popup Maker — Plugin Pulse"></iframe> Popup – Popup Maker: 80+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/popup-wp
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