Birthday Rewards for WooCommerce – NeoLite Birthday Bash
by Pamir · Email & Marketing
Automate WooCommerce birthday coupons. Drive repeat sales by automatically emailing each customer a unique coupon before their birthday.
80 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-07-24 · 403 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
181
now · peak 328
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v1.1.2
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-07-24 · 359 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-19 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Extended Coupon Features for WooCommerce FREE 10K+ installs · 4.8★ · 3 shared tags A -
Pinterest for WooCommerce 300K+ installs · 2.6★ · 2 shared tags B -
Discount Rules for WooCommerce 100K+ installs · 4.8★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
Payment Gateway Based Fees and Discounts for WooCommerce 30K+ installs · 4.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Birthday Rewards for WooCommerce – NeoLite Birthday Bash into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/birthday-bash" width="480" height="300" style="border:0" loading="lazy" title="Birthday Rewards for WooCommerce – NeoLite Birthday Bash — Plugin Pulse"></iframe> Birthday Rewards for WooCommerce – NeoLite Birthday Bash: 10+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/birthday-bash