Bit.ly Shortlinks Multisite (Uses OAuth 2 API)
by Denis Lam · Uncategorized
This plugin replaces the default WordPress shortlinks with Bit.ly shortlinks for your single site or multisite WordPress network.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 44/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
+100%
downloads vs prior 30d
Biggest opportunity: “bitly”, “multisite” and “shortlink” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
44 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3.4K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,765 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 13+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.5.2, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4869 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.5.2; the current branch is 6.8
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4869 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bitly your tag | Not in the top 24 | ||
| multisite your tag | Not in the top 24 | ||
| shortlink your tag | Not in the top 24 | ||
| shortlinks your tag | Not in the top 24 | ||
| url shortener your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “bitly”, “multisite” and “shortlink” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 9 Oct 2022 · 1,483 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 63 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
13.3y ago
latest release · v1.2 · 2 Jul 2013
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 26 May 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ Teeks13.0y ago
I would only recommend using this plugin combined with caching. Generating a shortlink from Bit.ly in the header on every page load is a massive and inefficient overhead. I use New Relic to monitor resources and speed and my response time went from 5800ms to 1000ms the second I turned off this plugin.
Read on wp.org ↗ - ★★★★★ kidcurdi13.4y ago
Was looking for a plugin like this, surprised it existed, and this is the best one out there, setup took no time and it works flawlessly. Only thing that is missing (not sure if even possible) but an option for the plugin to read all your urls, which you had before you installed this, so that they would show up on my Bit.ly account and I could track their process.
Read on wp.org ↗ - ★★★★★ Harrison13.6y ago
This took about 5 minutes (max) to setup. The code supplied by the developer copied easily into page and post templates allowing the bit.ly short codes to be accessed from the editor (get shortcode) button. Works across all the sites in my multisite network. Just network activate the plugin, insert the code on your main blog’s theme and you are done. Couldn’t have been any easier. This makes such a difference with my site sugarwars.org
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin replaces the default WordPress shortlinks with Bit.ly shortlinks for your single site or multis..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Multisite.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 630 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "bitly", "url shortener" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-09-25 100+ → 10+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G Get Shortlinks 90+ installs · 4.0★ · 3 shared tags D
- B Bitly URL Generator 10+ installs · 4.0★ · 3 shared tags D
-
Bitly's WordPress Plugin 2K+ installs · 4.1★ · 2 shared tags B -
Link Shortner 700+ installs · 4.2★ · 2 shared tags A -
Hum 500+ installs · 4.3★ · 2 shared tags A -
Bitly URL Shortener 500+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Bit.ly Shortlinks Multisite (Uses OAuth 2 API) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bitly-shortlinks-multisite" width="480" height="300" style="border:0" loading="lazy" title="Bit.ly Shortlinks Multisite (Uses OAuth 2 API) — Plugin Pulse"></iframe> Bit.ly Shortlinks Multisite (Uses OAuth 2 API): 10+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/bitly-shortlinks-multisite
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