Bluff Post
by hideoguchi · Email & Marketing
Bluff Post is send e-mail plugin. for e-mail magazine, promotion.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 40/100
Stale · Likely abandoned · Few reviews · Open vulnerability
Active installs
100+
≈150 estimated
Momentum
-8%
downloads vs prior 30d
Biggest opportunity: “email”, “mail magazine” and “multilingual” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
40 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 100 of 3.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.6.0.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2014 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.6.0; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2014 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| mail magazine your tag | Not in the top 24 | ||
| multilingual your tag | Not in the top 24 | ||
| promotion your tag | Not in the top 24 | ||
| sales your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “mail magazine” and “multilingual” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,442 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 96 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.5y ago
latest release · v1.1.1 · 28 Apr 2021
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 19 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ g3a1884.6y ago
購読者のみ、編集者のみ、等々、特定の属性を持つユーザーに対して同報メールを送ることができます。既存のユーザーを絞り込み同報メールを送りたい、という願いを叶えてくれるプラグインが、思いの外みつかりませんでした。 用途がニッチすぎるのか、日本語の紹介記事が散見される割に導入数が少ないこともあり、これが初レビューのようです。 すでにユーザーを抱えており、既存のユーザーさんへのプッシュ型コミュニケーションのためのツールとして使うには非常に秀逸だと思います。 レビュー執筆時点では一年近くメンテナンスされておらず、そこはやや不安です。現行のWordPressバージョンでのテストだけでもしていただけると最高なのですが…それでも存在価値で余りある星5つです。 欲を言えば、有償でかまわないので絞り込みの属性をもっと増やしていただけたらと思います。 例えばBuddyPressの拡張プロフィール項目。 上記は個人的な要望にすぎませんが、“用途”に相性の良さそうなプラグインへの対応が広がると、海外ニーズも含めてもっと需要が広がる（メンテナンスする意義が生じる）ような気もします。
Read on wp.org ↗
Security history
via Wordfence Intelligence2 open vulnerabilities affect the current version (1.1.1). 0 of 2 disclosed are patched.
- 2026-09-23 CVE-2026-89237 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.1.1 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
Not checked yet. The readme could not be read from WordPress.org on this visit.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-26 200+ → 100+ down after 1 days in tier
- 2025-04-25 100+ → 200+ up after 31 days in tier
- 2025-03-25 200+ → 100+ down after 10 days in tier
- 2025-03-15 100+ → 200+ up after 2 days in tier
- 2025-03-13 200+ → 100+ down after 2 days in tier
- 2025-03-11 100+ → 200+ up after 40 days in tier
- 2025-01-30 200+ → 100+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Loco Translate 1M+ installs · 4.8★ · 1 shared tag B -
Translate WordPress with GTranslate 900K+ installs · 4.9★ · 1 shared tag A -
Polylang 900K+ installs · 4.7★ · 1 shared tag B -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Bluff Post into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bluff-post" width="480" height="300" style="border:0" loading="lazy" title="Bluff Post — Plugin Pulse"></iframe> Bluff Post: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/bluff-post
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