BrandNestor
by Mike Pap · Admin & Utilities
Also makes 1 other plugin · 140+ installs across the portfolio →
Customize the WordPress dashboard, admin pages, login and register pages, and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈170 estimated
Momentum
+54%
downloads vs prior 30d
Biggest opportunity: “branding”, “custom login” and “dashboard” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
49 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 100 of 4.4K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1210 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 6.8
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1210 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| branding your tag | Not in the top 24 | ||
| custom login your tag | Not in the top 24 | ||
| dashboard your tag | Not in the top 24 | ||
| white label your tag | Not in the top 24 | ||
| whitelabel your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 0 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “branding”, “custom login” and “dashboard” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 209 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.3y ago
latest release · v2.2.0 · 10 Jul 2023
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ evmallidis4.7y ago
Perfect plugin. Custom dashboard, user roles, you can throw many plugins to trash and only keep this one.
Read on wp.org ↗ - ★★★★★ Fotis Moutsakis4.8y ago
I used 2 plugins for whitre labeling wordpress. Now I use only brandnestors.
Read on wp.org ↗ - ★★★★★ gersonstudios4.9y ago
I was looking everywhere for a plugin that I could use to customise my Dashboard and that had in-built support for Elementor Templates. I tried other well known plugins without any success, and if they worked – didn’t work well. This plugin just worked perfectly and was very easy to use. Thanks for publishing this!
Read on wp.org ↗ - ★★★★★ Yiannis Iliopoulos5.0y ago
The plugin is really good. It does it’s job without any problem. The support team is excellent too. Ask for a feature and you will have it asap !!!! One of the big assets is that you can build a custom dashboard with ANY editor-builder.
Read on wp.org ↗ - ★★★★★ Polidoros Stoltidis5.0y ago
Είναι ένα εξαιρετικό plugin με ευχριστο Ui και πολύ εύκολη παραμετροποίηση. Βοηθάει και ο Elementor και σίγουρα θα το στηρίξουμε να αναπτυχθει σωστά
Read on wp.org ↗ - ★★★★★ ipassas design5.0y ago
Amazing!!!
Read on wp.org ↗ - ★★★★★ miciip5.0y ago
This is an all-in-one plugin for every user. Really a beautiful UI and a must-have tool. Keep going!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.1.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customize the WordPress dashboard, admin pages, login and register pages, and more."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Block editor.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 1,293 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("branding", "White Label", "whitelabel" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-27 200+ → 100+ down after 2 days in tier
- 2026-06-25 100+ → 200+ up after 3 days in tier
- 2026-06-22 200+ → 100+ down after 1 days in tier
- 2026-06-21 100+ → 200+ up after 7 days in tier
- 2026-06-14 200+ → 100+ down after 4 days in tier
- 2026-06-10 100+ → 200+ up after 2 days in tier
- 2026-06-08 200+ → 100+ down after 7 days in tier
- 2026-06-01 100+ → 200+ up after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
White Label CMS 200K+ installs · 4.6★ · 2 shared tags A -
AGCA – Custom Dashboard & Login Page 20K+ installs · 4.4★ · 2 shared tags C -
Custom Login 10K+ installs · 3.7★ · 2 shared tags B -
Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ installs · 4.4★ · 2 shared tags A -
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ installs · 4.6★ · 2 shared tags A -
Ultimate Client Dash 2K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for BrandNestor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/brandnestor" width="480" height="300" style="border:0" loading="lazy" title="BrandNestor — Plugin Pulse"></iframe> BrandNestor: 100+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/brandnestor
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