Brazilian Checkout Toolkit for WooCommerce
by Riaan K. · eCommerce
Also makes 5 other plugins · 2.2K+ installs across the portfolio →
Brazil-ready checkout for WooCommerce: CPF/CNPJ fields, validation, masks, and full Checkout Block compatibility.
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Health
B 83/100
Few reviews
Active installs
100+
≈120 estimated
Momentum
-5%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “checkout” and “brazil” for “cnpj” and “toolkit”. “checkout” isn't earning its slot: you're not in the first 24 results for its own search. “cnpj” sits at #6 untagged, close enough for a declared tag to move it up. “brazil” isn't earning its slot: it only gets you to #13. “toolkit” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,846 eCommerce plugins
Install conversion
How it's measured →5.2%
of downloads still active
At least 100 of 1.9K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,181 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 121 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cpnj your tag | #1 | #3 | 0 |
| brazilian | #3 | #17 | 0 |
| cpf your tag | #7 | #15 | down 3 |
| cnpj | #6 | #13 | up 1 |
| brazil your tag | #13 | #24 | down 1 |
| woocommerce extra checkout fields for brazil | #8 | #23 | up 1 |
| toolkit | #24 | #23 | 0 |
| woocommerce toolkit | #16 | #20 | down 2 |
| input masks fields | #22 | #23 | down 2 |
| checkout your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
26 searches this plugin appeared in over the last 90 days, 9 listed. 17 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “checkout” and “brazil” for “cnpj” and “toolkit”. “checkout” isn't earning its slot: you're not in the first 24 results for its own search. “cnpj” sits at #6 untagged, close enough for a declared tag to move it up. “brazil” isn't earning its slot: it only gets you to #13. “toolkit” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “brazil”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 6 Jan 2026 · 302 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 249 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v1.2.0 · 6 Jul 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 44% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
At the current install trend, crossing 200+ in roughly 259 days.
Install history since 6 Jan 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ Casper Braske7mo ago
Precisava de um substituto ao plugin do Claudio Sanches para usar com o meu plugin de split de frete para Dokan/WCFM em checkouts com bloco. Parabéns ao desenvolvedor.
Read on wp.org ↗ - ★★★★★ David8mo ago
Really helpful plugin! It adds the fields Brazilian customers actually expect at checkout (CPF/CNPJ, person type, number, neighborhood, etc.) without making the checkout complicated. I also appreciate that it works with both the classic checkout and the newer Checkout Blocks, which a lot of older Brazil plugins still don’t support. Setup is simple and the input masks make the checkout experience smoother for our customers.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 7 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Brazil-ready checkout for WooCommerce: CPF/CNPJ fields, validation, masks, and full Checkout Block compatib..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, REST API.
- ✓ Headings and lists 7 headings and 5 lists.
- ✓ Enough to quote 2,534 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "cpnj" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 80+ → 100+ up after 26 days in tier
- 2026-07-12 70+ → 80+ up after 2 days in tier
- 2026-07-10 60+ → 70+ up after 13 days in tier
- 2026-06-27 50+ → 60+ up after 25 days in tier
- 2026-06-02 60+ → 50+ down after 2 days in tier
- 2026-05-31 40+ → 60+ up after 47 days in tier
- 2026-04-14 30+ → 40+ up after 9 days in tier
- 2026-04-05 20+ → 30+ up after 23 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brazilian Market on WooCommerce 60K+ installs · 4.8★ · 4 shared tags C -
Campos Checkout Brasileiro para WooCommerce 5K+ installs · 4.7★ · 2 shared tags A -
Brazilian Fields in WordPress Registry 70+ installs · 3.6★ · 2 shared tags -
reCAPTCHA for WooCommerce 40K+ installs · 4.5★ · 1 shared tag A -
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ installs · 4.9★ · 1 shared tag A -
Fluid Checkout for WooCommerce – Lite 20K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Brazilian Checkout Toolkit for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/brazilian-checkout-toolkit-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Brazilian Checkout Toolkit for WooCommerce — Plugin Pulse"></iframe> Brazilian Checkout Toolkit for WooCommerce: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/brazilian-checkout-toolkit-for-woocommerce
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