wp.org search vs our merit ranking: “brazil”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “brazil”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 10 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Brazilian Checkout Toolkit for WooCommerce shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) places #7 on merit, 4.8★ from 3236 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2

Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 1 too low 3

Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) throws errorsnot PHP-current wp.org #2 1 too high 4

MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) heavy footprint wp.org #5 ↓1 1 too low 5

All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #6 1 too low 6

Mercado Pago payments for WooCommerce 100K+ · 3.9★ (693) throws errorsnot PHP-current wp.org #4 ↑1 2 too high 7

CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #13 ↓3 6 too low 8

Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) throws errorsnot PHP-current wp.org #7 ↑6 1 too high 9

Advanced Free Shipping for WooCommerce 40K+ · 4.8★ (122) wp.org #11 2 too low 10

GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #12 ↓3 2 too low 11

Simple Membership 40K+ · 4.6★ (475) throws errorsnot PHP-current wp.org #10 1 too high 12

Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) throws errorsnot PHP-current wp.org #8 ↓1 4 too high 13

Simple Yearly Archive 6K+ · 4.7★ (30) wp.org #9 ↓1 4 too high 14

LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) not PHP-current wp.org #21 ↑3 7 too low 15

SportsPress – Sports Club & League Manager 10K+ · 4.7★ (369) not PHP-current wp.org #19 ↓4 4 too low 16

Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #23 ↓2 7 too low 17

Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) throws errorsnot PHP-current wp.org #14 ↓2 3 too high 18

Shipping Simulator for WooCommerce 6K+ · 5.0★ (40) throws errorsnot PHP-current wp.org #16 2 too high 19

Easy Appointments 10K+ · 4.3★ (131) throws errorsnot PHP-current wp.org #18 1 too high 20

MapGeo – Interactive Geo Maps 30K+ · 4.4★ (65) wp.org #24 ↓1 4 too low 21

WP Updates Notifier 20K+ · 4.2★ (35) wp.org #22 1 too low 22

Manual Image Crop 7K+ · 4.1★ (56) throws errorsnot PHP-current wp.org #17 ↓1 5 too high 23

Free Cookie Notice & Consent Banner for Privacy Compliance (GDPR, CCPA, DSGVO and others) 7K+ · 4.0★ (16) thin reviews wp.org #20 ↓3 3 too high 24

Brazilian Checkout Toolkit for WooCommerce 100+ · 5.0★ (2) throws errorsnot PHP-current thin reviews wp.org #15 ↓4 9 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.