Schema & Structured Data for WP & AMP
by Magazine3 · SEO
Also makes 13 other plugins · 728.4K+ installs across the portfolio →
Schema & Structured Data adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-11%
downloads vs prior 30d
Biggest opportunity: Swap “seo” for “microdata”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “microdata” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 65 average across 2,230 SEO plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 100K of 8.2M lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 252 reviews, smoothed to 4.43★
5 of 5 tags set · short description in place
3 of 4 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| structured data your tag | #1 | #1 | 0 |
| data | #2 | #2 | down 1 |
| amp your tag | #2 | #2 | down 1 |
| automatic structured data | #1 | #2 | — |
| structured business data | #1 | #2 | 0 |
| structured data article | #1 | #2 | — |
| schema data | #1 | #1 | — |
| amp for wp | #1 | #1 | 0 |
| structure | #3 | #3 | down 1 |
| guidelines | #3 | #5 | down 1 |
| schema your tag | #4 | #4 | down 1 |
| schema markup | #3 | #4 | 0 |
| google structured data | #2 | #4 | down 1 |
| structured data google | #2 | #4 | down 1 |
| rich snippets your tag | #6 | #6 | 0 |
| product schema | #4 | #6 | 0 |
| meta data | #4 | #5 | down 1 |
| woocommerce schema | #4 | #6 | 0 |
| google rich snippets | #6 | #7 | down 1 |
| microdata | #4 | #5 | down 1 |
| seo your tag | Not in the top 24 | ||
339 searches this plugin appeared in over the last 90 days, 20 listed. 281 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “seo” for “microdata”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “microdata” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 188.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
19
releases in the last 12 months
4d ago
latest release · v1.69 · 29 Oct 2026
233
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 14 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ lancecarr7mo ago
Have used this plugin for years without problem. Does exactly what it is supposed to do. Had a problem recently specific to my hosting environment so support personally handled it for me.
Read on wp.org ↗ - ★★★★★ slavomir128mo ago
Thank you very much your work developers. I am very grateful for your wok and for your helpful plugin <3. I use custom schema
Read on wp.org ↗ - ★★★★★ tinaponting9mo ago
IT is not working anymore, all pages show blank!
Read on wp.org ↗ - ★★★★★ Arun George10mo ago
This plugin used to work but not anymore. Most of the data entered in the fields are not displaying on the frontend. Used it on many of my client sites but now I need to find alternate and had to spend a lot of time again.
Read on wp.org ↗ - ★★★★★ strictlydata1.0y ago
This is a great simple lightweight plugin, does what it says and support is brilliant
Read on wp.org ↗ - ★★★★★ Annejet Luik1.1y ago
After installing the schema plugin, Google started showing FAQ and product info in search results. This alone boosted my CTR by at least 20%. Setup was painless.
Read on wp.org ↗ - ★★★★★ yuriran991.2y ago
I encountered persistent technical issues with the plugin that couldn’t be resolved despite following all the recommended troubleshooting steps. Although the support team responded multiple times, they kept proposing remote sessions and never reached a resolution. Unfortunately, I had to stop using the plugin. Just a heads-up for users considering the premium version — your experience may vary depending on your environment.
Read on wp.org ↗ - ★★★★★ cwrksr1.4y ago
Your support team can’t even manage to schedule and keep an appointment. The plugin automatically litters every subpage with this junk, with no obvious way to limit it (because restricting it to pages or posts isn’t exactly a true restriction, right?). A massive waste of time—in the end, I just manually added it to the header with ChatGPD in five minutes.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.62 Fixed: Missing thumbnailUrl in VideoObject Schema When Modified Per Post, Even After Setting a Thumbnail #2445 Fixed: Custom breadcrumb warning #2445 Enhancement: Sub tabs in under parent Advanced tab should keep it’s st 1.62
- — Version 1.61 Feature: Added EventVenue Schema #1804 Feature: Added BroadcastEvent to VideoObject Schema #2321 Fixed: Item List Schema Output Dropdown Too Narrow #2400 Enhancement: Added Performer Type in Event Schema #2443 Fixed: Yoa 1.61
- — Version 1.60 Feature: Added Support for OfferCatalog Schema #2421 Feature: Added schema data duplicate feature #2328 Fixed: Elementor Pro Loops Breaks style when Schema is enabled #2435 Fixed: Vulnerability reported by Patch stack an 1.60
- — Version 1.59 Fixed: FAQ Blocks duplicating in Divi Builder #2430 Feature: Collection page schema not visible on ACF archive #2431 Fixed: Video Object schema custom thumbnail image not getting saved #2433 Feature: FAQ compatibility wi 1.59
- — Version 1.58 Enhancement: FAQ classic editor improvement #2422 Fixed: PHP Warning: foreach() argument must be of type array|object #2424 Fixed: Unable to Edit FAQ in WordPress Editor After Recent Update (Schema Still Visible on Front 1.58
- — Version 1.57 Fixed: Fatal error on single-region job postings #2411 Enhancement: Fields Not Translating on Article Edit Page After Using Loco Translate #2412 Fixed: PHP Warning: unserialize(): Error at offset 0 of 1070 bytes #2415 En 1.57
Security history
via Wordfence IntelligenceAll 17 disclosed vulnerabilities are patched in the current version (1.69). Sites still on an older version should update.
- Patched High · 7.2 Schema & Structured Data for WP & AMP <= 1.67 - Unauthenticated Stored Cross-Site Scripting via 'saswp_review_text' Parameter ↗2026-10-15 CVE-2026-96570 Improper Neutralization of Input During Web Page Generation Affects <= 1.67 Patched in 1.68
- Patched Medium · 4.4 Schema & Structured Data for WP & AMP <= 1.66 - Authenticated (Editor+) Stored Cross-Site Scripting ↗2026-09-28 CVE-2026-82127 Improper Neutralization of Input During Web Page Generation Affects <= 1.66 Patched in 1.67
- Patched Medium · 5.3 Schema & Structured Data for WP & AMP <= 1.65 - Unauthenticated Insecure Direct Object Reference ↗2026-09-14 CVE-2026-82125 Authorization Bypass Through User-Controlled Key Affects <= 1.65 Patched in 1.66
- Patched Medium · 5.3 Schema & Structured Data for WP & AMP <= 1.65 - Unauthenticated Information Exposure ↗2026-09-14 CVE-2026-82124 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.65 Patched in 1.66
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.54 - Authenticated (Contributor+) Stored Cross-Site Scripting via User Custom Schema ↗2026-01-22 CVE-2025-14069 Improper Neutralization of Input During Web Page Generation Affects <= 1.54 Patched in 1.54.1
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.51 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-10-31 CVE-2025-11502 Improper Neutralization of Input During Web Page Generation Affects <= 1.51 Patched in 1.52
- Patched Medium · 6.1 Schema & Structured Data for WP & AMP <= 1.49 - Unauthenticated Stored Cross-Site Scripting ↗2025-09-10 CVE-2025-9512 Improper Neutralization of Input During Web Page Generation Affects <= 1.49 Patched in 1.50
- Patched Medium · 5.3 Schema & Structured Data for WP & AMP <= 1.35 - Unauthenticated Sensitive Information Exposure ↗2024-10-21 CVE-2024-49683 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.35 Patched in 1.36
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.33 - Authenticated (Contributor+) Stored Cross-Site Scripting via url Attribute ↗2024-07-16 CVE-2024-5582 Improper Neutralization of Input During Web Page Generation Affects <= 1.33 Patched in 1.34.1
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.29 - Authenticated (Contributor+) Stored Cross-Site Scripting via How To and FAQ Blocks ↗2024-04-22 CVE-2024-3491 Improper Neutralization of Input During Web Page Generation Affects <= 1.29 Patched in 1.30
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.26 - Authenticated (Custom) Stored Cross-Site Scripting ↗2024-02-19 CVE-2024-1586 Improper Neutralization of Input During Web Page Generation Affects <= 1.26 Patched in 1.27
- Patched Medium · 5.4 Schema & Structured Data for WP & AMP <= 1.25 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-01-12 CVE-2024-22146 Improper Neutralization of Input During Web Page Generation Affects <= 1.25 Patched in 1.26
- Patched Medium · 6.4 Schema & Structured Data for WP & AMP <= 1.23 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-27 CVE-2023-51677 Improper Neutralization of Input During Web Page Generation Affects <= 1.23 Patched in 1.24
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 19 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Schema & Structured Data for WP & AMP when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Schema & Structured Data adds Google Rich Snippets markup according to Schema.org guidelines to structure y..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Google Search Console, WPML and 2 more.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 4,741 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-06-08 90K+ → 100K+ up after 153 days in tier
- 2022-01-06 80K+ → 90K+ up after 271 days in tier
- 2021-04-10 70K+ → 80K+ up after 68 days in tier
- 2021-02-01 60K+ → 70K+ up after 133 days in tier
- 2020-09-21 50K+ → 60K+ up after 104 days in tier
- 2020-06-09 40K+ → 50K+ up after 95 days in tier
- 2020-03-06 30K+ → 40K+ up after 87 days in tier
- 2019-12-10 20K+ → 30K+ up after 96 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ installs · 4.5★ · 4 shared tags A -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 3 shared tags A -
Schema 30K+ installs · 4.3★ · 3 shared tags C -
Schema App Structured Data 8K+ installs · 4.0★ · 3 shared tags A -
FAQ Schema For Pages And Posts 6K+ installs · 4.1★ · 3 shared tags D -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Schema & Structured Data for WP & AMP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema-and-structured-data-for-wp" width="480" height="300" style="border:0" loading="lazy" title="Schema & Structured Data for WP & AMP — Plugin Pulse"></iframe> Schema & Structured Data for WP & AMP: 100K+ active installs, 4.5★ (252 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/schema-and-structured-data-for-wp
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