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Schema & Structured Data for WP & AMP

by Magazine3 · SEO

Also makes 13 other plugins · 728.4K+ installs across the portfolio →

Schema & Structured Data adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 87/100

no flags

Active installs

100K+

≈190K estimated

Momentum

-11%

downloads vs prior 30d

Biggest opportunity: Swap “seo” for “microdata”. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “microdata” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 89/100
Support 70/100
Security 75/100

87 health vs 65 average across 2,230 SEO plugins

Install conversion

How it's measured →

1.2%

of downloads still active

At least 100K of 8.2M lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,194 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.69
Last updated
4d ago
Added
2018-08-06 · 8 yrs old
Requires WP
4.5
Tested up to
7.1.4
Requires PHP
5.6.20

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

94 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 4 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 89/100

4.5★ over 252 reviews, smoothed to 4.43★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 75/100

3 of 4 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

-11% vs prior 30d
2.2K2 Nov 2026

30-day downloads

Rolling 30-day volume · peak 188.2K · peaks are release surges

141.7K2 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Schema & Structured · #331youSchemaEngine AI · #1911SureRank SEO · #155Schema · #926

Rating trend

Star average over time · dips mark rough releases

4.52 Nov 2026

Health trend

Composite health score, snapshotted daily

872 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.4K2 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

19

releases in the last 12 months

4d ago

latest release · v1.69 · 29 Oct 2026

233

tagged releases on record

Recent releases

1.69 · 29 Oct 20261.68 · 12 Oct 20261.67 · 24 Sep 20261.66 · 8 Sep 20261.65 · 27 Aug 20261.64 · 17 Aug 20261.63 · 27 Jul 20261.62 · 13 Jul 20261.61 · 16 Jun 20261.60 · 14 May 20261.59 · 22 Apr 20261.58 · 23 Mar 20261.57 · 13 Mar 20261.56 · 6 Mar 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.62 29%
v1.61 16%
v1.60 13%
Older / other versions 42%

Estimated active installs

The public count shows “100K+”. Our estimate pins where the real number sits.

tracked estimate
100K–200K ≈190K

Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.

Install history since 14 Aug 2021

100K2 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ lancecarr
    7mo ago

    Have used this plugin for years without problem. Does exactly what it is supposed to do. Had a problem recently specific to my hosting environment so support personally handled it for me.

    Read on wp.org ↗
  2. ★★★★★ slavomir12
    8mo ago

    Thank you very much your work developers. I am very grateful for your wok and for your helpful plugin <3. I use custom schema

    Read on wp.org ↗
  3. ★★★★★ tinaponting
    9mo ago

    IT is not working anymore, all pages show blank!

    Read on wp.org ↗
  4. ★★★★★ Arun George
    10mo ago

    This plugin used to work but not anymore. Most of the data entered in the fields are not displaying on the frontend. Used it on many of my client sites but now I need to find alternate and had to spend a lot of time again.

    Read on wp.org ↗
  5. ★★★★★ strictlydata
    1.0y ago

    This is a great simple lightweight plugin, does what it says and support is brilliant

    Read on wp.org ↗
  6. ★★★★★ Annejet Luik
    1.1y ago

    After installing the schema plugin, Google started showing FAQ and product info in search results. This alone boosted my CTR by at least 20%. Setup was painless.

    Read on wp.org ↗
  7. ★★★★★ yuriran99
    1.2y ago

    I encountered persistent technical issues with the plugin that couldn’t be resolved despite following all the recommended troubleshooting steps. Although the support team responded multiple times, they kept proposing remote sessions and never reached a resolution. Unfortunately, I had to stop using the plugin. Just a heads-up for users considering the premium version — your experience may vary depending on your environment.

    Read on wp.org ↗
  8. ★★★★★ cwrksr
    1.4y ago

    Your support team can’t even manage to schedule and keep an appointment. The plugin automatically litters every subpage with this junk, with no obvious way to limit it (because restricting it to pages or posts isn’t exactly a true restriction, right?). A massive waste of time—in the end, I just manually added it to the header with ChatGPD in five minutes.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 1.62 Fixed: Missing thumbnailUrl in VideoObject Schema When Modified Per Post, Even After Setting a Thumbnail #2445 Fixed: Custom breadcrumb warning #2445 Enhancement: Sub tabs in under parent Advanced tab should keep it’s st 1.62
  2. — Version 1.61 Feature: Added EventVenue Schema #1804 Feature: Added BroadcastEvent to VideoObject Schema #2321 Fixed: Item List Schema Output Dropdown Too Narrow #2400 Enhancement: Added Performer Type in Event Schema #2443 Fixed: Yoa 1.61
  3. — Version 1.60 Feature: Added Support for OfferCatalog Schema #2421 Feature: Added schema data duplicate feature #2328 Fixed: Elementor Pro Loops Breaks style when Schema is enabled #2435 Fixed: Vulnerability reported by Patch stack an 1.60
  4. — Version 1.59 Fixed: FAQ Blocks duplicating in Divi Builder #2430 Feature: Collection page schema not visible on ACF archive #2431 Fixed: Video Object schema custom thumbnail image not getting saved #2433 Feature: FAQ compatibility wi 1.59
  5. — Version 1.58 Enhancement: FAQ classic editor improvement #2422 Fixed: PHP Warning: foreach() argument must be of type array|object #2424 Fixed: Unable to Edit FAQ in WordPress Editor After Recent Update (Schema Still Visible on Front 1.58
  6. — Version 1.57 Fixed: Fatal error on single-region job postings #2411 Enhancement: Fields Not Translating on Article Edit Page After Using Loco Translate #2412 Fixed: PHP Warning: unserialize(): Error at offset 0 of 1070 bytes #2415 En 1.57

Security history

via Wordfence Intelligence

All 17 disclosed vulnerabilities are patched in the current version (1.69). Sites still on an older version should update.

  1. 2026-10-15 CVE-2026-96570 Improper Neutralization of Input During Web Page Generation Affects <= 1.67 Patched in 1.68
  2. 2026-09-30 CVE-2026-97291 Deserialization of Untrusted Data Affects <= 1.66 Patched in 1.67
  3. 2026-09-28 CVE-2026-82127 Improper Neutralization of Input During Web Page Generation Affects <= 1.66 Patched in 1.67
  4. 2026-09-14 CVE-2026-82125 Authorization Bypass Through User-Controlled Key Affects <= 1.65 Patched in 1.66
  5. 2026-09-14 CVE-2026-82124 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.65 Patched in 1.66
  6. 2026-09-14 CVE-2026-82126 Missing Authorization Affects <= 1.65 Patched in 1.66
  7. 2026-06-11 CVE-2026-9067 Missing Authorization Affects < 1.60 Patched in 1.60
  8. 2026-01-22 CVE-2025-14069 Improper Neutralization of Input During Web Page Generation Affects <= 1.54 Patched in 1.54.1
  9. 2025-10-31 CVE-2025-11502 Improper Neutralization of Input During Web Page Generation Affects <= 1.51 Patched in 1.52
  10. 2025-09-10 CVE-2025-9512 Improper Neutralization of Input During Web Page Generation Affects <= 1.49 Patched in 1.50
  11. 2024-10-21 CVE-2024-49683 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.35 Patched in 1.36
  12. 2024-07-16 CVE-2024-5582 Improper Neutralization of Input During Web Page Generation Affects <= 1.33 Patched in 1.34.1
  13. 2024-04-22 CVE-2024-3491 Improper Neutralization of Input During Web Page Generation Affects <= 1.29 Patched in 1.30
  14. 2024-02-19 CVE-2024-1586 Improper Neutralization of Input During Web Page Generation Affects <= 1.26 Patched in 1.27
  15. 2024-02-19 CVE-2024-1288 Improper Access Control Affects <= 1.26 Patched in 1.27
  16. 2024-01-12 CVE-2024-22146 Improper Neutralization of Input During Web Page Generation Affects <= 1.25 Patched in 1.26
  17. 2023-12-27 CVE-2023-51677 Improper Neutralization of Input During Web Page Generation Affects <= 1.23 Patched in 1.24

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 19 languages, 5 at 90% or more

Dutch 100%
Galician 100%
Serbian 100%
Dutch (Formal) 99%
Russian 94%
Spanish (Chile) 34%
Swedish 29%
Turkish 29%
French (France) 27%
Spanish (Spain) 19%
German 15%
Chinese (Taiwan) 13%
Dutch (Belgium) 9%
German (Formal) 5%
Italian 4%
English (UK) 2%
Arabic 1%
Chinese (China) 1%
Spanish (Mexico) 1%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Schema & Structured Data for WP & AMP when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Schema markup
Get early access to Premium →

Readme readiness

7 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Schema & Structured Data adds Google Rich Snippets markup according to Schema.org guidelines to structure y..."
  • ✓ Has a FAQ 4 questions in the FAQ.
  • ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Gutenberg, Google Search Console, WPML and 2 more.
  • ✓ Headings and lists 6 headings and 4 lists.
  • ✓ Enough to quote 4,741 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2022-06-08 90K+ → 100K+ up after 153 days in tier
  2. 2022-01-06 80K+ → 90K+ up after 271 days in tier
  3. 2021-04-10 70K+ → 80K+ up after 68 days in tier
  4. 2021-02-01 60K+ → 70K+ up after 133 days in tier
  5. 2020-09-21 50K+ → 60K+ up after 104 days in tier
  6. 2020-06-09 40K+ → 50K+ up after 95 days in tier
  7. 2020-03-06 30K+ → 40K+ up after 87 days in tier
  8. 2019-12-10 20K+ → 30K+ up after 96 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Schema & Structured Data for WP & AMP into a readme, a review or a deck. It updates itself.

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Preview card ↗

Schema & Structured Data for WP & AMP: 100K+ active installs, 4.5★ (252 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/schema-and-structured-data-for-wp

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