Schema App Structured Data
by vberkel · SEO
Get Schema.org structured data for all pages, posts, categories and profile pages on activation. Use Schema App to customize any Schema Markup.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
Open vulnerability
Active installs
8K+
≈8.1K estimated
Momentum
+1%
downloads vs prior 30d
Biggest opportunity: Swap “json ld” and “rich snippets” for “schema markup” and “data”. “json ld” isn't earning its slot: it only gets you to #19. “schema markup” sits at #7 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: it only gets you to #13. “data” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 65 average across 2,225 SEO plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 8K of 707.6K lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 74 days ago
Tested up to WordPress 7.1.3, the current branch or newer
4.1★ over 36 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.6
Velocity
places per keyword, 19d
9%
Breadth
of keywords climbing, 19d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| structured data your tag | #3 | #7 | 0 |
| schema markup | #7 | #8 | 0 |
| data | #9 | #17 | up 1 |
| schema your tag | #9 | #10 | up 1 |
| app | #12 | #15 | 0 |
| activation | #10 | #15 | 0 |
| rich snippets your tag | #13 | #18 | 0 |
| knowledge graph | #9 | #14 | — |
| markup | #16 | #22 | 0 |
| json ld your tag | #19 | #20 | 0 |
| woocommerce schema | #12 | #14 | — |
| json schema | #7 | #7 | 0 |
| content strategy | #18 | #21 | 0 |
| rich results | #19 | #20 | up 2 |
| website to app | #11 | #14 | 0 |
| meta data | #20 | #19 | 0 |
| faq schema | #22 | #15 | down 2 |
| web app | #14 | #19 | 0 |
| app for wordpress | #19 | #20 | — |
| event rich snippets | #20 | #22 | down 1 |
| schema.org your tag | Not checked yet | ||
69 searches this plugin appeared in over the last 90 days, 20 listed. 46 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “json ld” and “rich snippets” for “schema markup” and “data”. “json ld” isn't earning its slot: it only gets you to #19. “schema markup” sits at #7 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: it only gets you to #13. “data” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “rich snippets”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,480 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 18.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v2.3.2 · 19 Aug 2026
135
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 34 days ago and a band this size takes about a year or more to cross, so the real count is still just over 8K.
At the current install trend, crossing 9K+ in roughly 246 days.
Install history since 4 Jun 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ readysite1.2y ago
I just added ready-made markup to the custom required page
Read on wp.org ↗ - ★★★★★ tinaponting1.4y ago
It works very good on both my blogs
Read on wp.org ↗ - ★★★★★ blmbmj5.3y ago
I totally trust SchemaApp to help me implement the Right Schema on the right pages. Rock-solid plugin.
Read on wp.org ↗ - ★★★★★ rosenmargaret125.5y ago
Do not waste your time on this plugin.
Read on wp.org ↗ - ★★★★★ bihardemocracy6.2y ago
I have installed this plugin on the recommendation of Neil Patel, wathing a youtube video of his Channel. He recommended to use this pluging for best result. I know the coding, but I wanted to save my time. So I donloaded this plugin. But it is a premium plugin, hence I want to delete this. But I couldn’t Delete this plugin. It Shows error. The worse plugin I ever downloaded on my wordpress website.
Read on wp.org ↗ - ★★★★★ webstpro6.2y ago
YOu have to sign up for a “free” 14-day trial then if you don’t cancel you will be charged every month.
Read on wp.org ↗ - ★★★★★ bloup6.7y ago
This plugin helped me to have a proper result in the Google structured data testing tool. Before, I have duplicates of structure data before I had errors. Then, I installed this plugin and everything is gone. Theme authors never accurately implement Structure data. SEO plugin authors never accurately implement structure data.
Read on wp.org ↗ - ★★★★★ Woongeluk6.9y ago
Needing an account for this simply is not acceptable. We do not need another club hoarding our data.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.1 Release Date – 08 Apr 2026 – Improve, Tested up to WordPress 7.0 2.3.1
- — Version 2.3.0 Release Date – 02 Dec 2025 – Improve, Tested up to WordPress 6.9 – Fix, Do not attempt to render markup or send to SchemaApp when page is 404 or is attachment 2.3.0
- — Version 2.2.9 Release Date – 18 June 2025 – Fix, Breadcrumb format in routine that sends markup to SchemaApp for paid accounts 2.2.9
- — Version 2.2.8 Release Date – 12 June 2025 – Fix, Visibility for declared class properties for schema type on Page and Post – Fix, Post content is handled correctly as string not array 2.2.8
- — Version 2.2.7 Release Date – 11 June 2025 – Fix, Declare class properties instead of creating dynamically to remedy deprecation warnings 2.2.7
- — Version 2.2.6 Release Date – 24 Apr 2025 – Fix, Adding null checking around the use of the global $post variable 2.2.6
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (2.3.2). 4 of 5 disclosed are patched.
- Open High · 7.2 Schema App Structured Data <= 2.3.2 - Unauthenticated Stored Cross-Site Scripting via Comment Content via 'Remove Microdata' Output Filter ↗2026-10-28 CVE-2026-96666 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.2 No patch available
- 2024-12-11 CVE-2024-11279 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.4 Patched in 2.2.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Schema App Structured Data when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
4 of 8 pass · checked 19 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Get Schema.org structured data for all pages, posts, categories and profile pages on activation. Use Schema..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions YouTube.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,441 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "rich snippets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-28 7K+ → 8K+ up after 253 days in tier
- 2026-01-18 8K+ → 7K+ down after 321 days in tier
- 2025-03-03 9K+ → 8K+ down after 1 days in tier
- 2025-03-02 8K+ → 9K+ up after 41 days in tier
- 2025-01-20 9K+ → 8K+ down after 1 days in tier
- 2025-01-19 8K+ → 9K+ up after 1 days in tier
- 2025-01-18 9K+ → 8K+ down after 2 days in tier
- 2025-01-16 8K+ → 9K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Schema 30K+ installs · 4.3★ · 5 shared tags C -
FAQ Schema For Pages And Posts 6K+ installs · 4.1★ · 4 shared tags D -
Websitescanner Custom Schema 500+ installs · 4.0★ · 4 shared tags D -
WPSSO Strip Schema Microdata 200+ installs · 4.5★ · 4 shared tags A -
SCHEMA for Article 200+ installs · 4.2★ · 4 shared tags D -
Schema Scalpel 100+ installs · 4.0★ · 4 shared tags A
Embed this report card
Drop a live Pulse card for Schema App Structured Data into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema-app-structured-data-for-schemaorg" width="480" height="300" style="border:0" loading="lazy" title="Schema App Structured Data — Plugin Pulse"></iframe> Schema App Structured Data: 8K+ active installs, 4.1★ (36 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/schema-app-structured-data-for-schemaorg
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