Get the next generation of Schema Structured Data to enhance your WordPress site presentation in Google search results.
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Health
C 64/100
Stale
Active installs
30K+
≈39K estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “json ld”, “rich snippets” and “structured data” for “schema generator”, “schema markup” and “woocommerce schema”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “schema generator” sits at #6 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #12 untagged, close enough for a declared tag to move it up. “structured data” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce schema” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
64 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 30K of 1.4M lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 504 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.3★ over 221 reviews, smoothed to 4.26★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
39%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| schema generator | #6 | #5 | up 1 |
| schema your tag | #15 | #10 | up 1 |
| schema markup | #12 | #7 | up 1 |
| woocommerce schema | #13 | #9 | up 1 |
| product schema | #14 | #9 | up 1 |
| local business schema | #15 | #12 | up 2 |
| review schema | #16 | #10 | down 1 |
| json schema | #9 | #3 | up 3 |
| google schema | #16 | #10 | up 2 |
| json ld your tag | Not in the top 24 | ||
| rich snippets your tag | Not in the top 24 | ||
| schema.org your tag | Not checked yet | ||
| structured data your tag | Not in the top 24 | ||
60 searches this plugin appeared in over the last 90 days, 9 listed. 51 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “json ld”, “rich snippets” and “structured data” for “schema generator”, “schema markup” and “woocommerce schema”. “json ld” isn't earning its slot: you're not in the first 24 results for its own search. “schema generator” sits at #6 untagged, close enough for a declared tag to move it up. “rich snippets” isn't earning its slot: you're not in the first 24 results for its own search. “schema markup” sits at #12 untagged, close enough for a declared tag to move it up. “structured data” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce schema” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “schema”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 31.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v1.7.9.6 · 14 Jun 2025
27
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 21 months to cross, so the real count is still just under 40K.
Install history since 1 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexom29mo ago
You pay a yearly membership that you can’t unsubscribe. You need to contact the support, except you can only contact it by email, and it NEVER answer. My version of the plugin has been unable to update for month. I have reach the support several time, and never , ever, ever got any answer.
Read on wp.org ↗ - ★★★★★ Arun George12mo ago
The free version doesn’t have basic features
Read on wp.org ↗ - ★★★★★ ga403b1.2y ago
Reached out to this company several times regarding an update issue. Never replied. Still no resolve. This is NOT how you do business!
Read on wp.org ↗ - ★★★★★ mariezinha1.3y ago
Très bon plugin mais je signale un bug car l’appel à load_textdomain() doit être déplacé dans un add_action('init', ...). Merci
Read on wp.org ↗ - ★★★★★ alfredojoserebello2.4y ago
I really liked. After installing and configuring the keywords, the search results greatly improved the site’s placement in engines. It can still improve.
Read on wp.org ↗ - ★★★★★ Esperoweb2.7y ago
This plugin is a SCAM. No support at all even for premium users, and cant ask refund even if they say 30 days money back guaranteed. Sadly i cant give 0 stars This topic was modified 2 years, 5 months ago by Esperoweb.
Read on wp.org ↗ - ★★★★★ alfabryggan3.1y ago
The support never answer and the refound are not doable. DO NOT BUY!
Read on wp.org ↗ - ★★★★★ sponger753.5y ago
This group of people (Devs) give us the option to help add information to your sites for free! There should be thumbs up from 100% of peeps 🙂
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.7.9.6 Fix: A PHP notice caused when loading textdomain early. Fix: A PHP notice caused when calling breadcrumbs function. Enhancement: Added support for new translations languages. Update: Pumped tested WordPress version to 6. 1.7.9.6
- — Version 1.7.9.5 Fix: A bug within the Schema type input select field. Fix: A Fatal error happen with Divi on Wizard pages. Fix: A PHP notice on Wizard radio input field callback. Fix: Error caused when including the deprecated class-oem 1.7.9.5
- — Version 1.7.9.4 Fixed: CSS of the plugin about page. Update: Pumped tested WordPress version to 5.8.2 release. 1.7.9.4
- — Version 1.7.9.3 Fixed: PHP notices to comply with PHP 8.0 Fixed: Check if class is loaded before calling it. Fixed: Schema Markup Validator link in admin bar. Update: Pumped tested WordPress version to 5.8.1 release. Update: Modified re 1.7.9.3
- — Version 1.7.9.2 Update: Pumped tested WordPress version to 5.7.2 release. Update: Modified readme.txt file. 1.7.9.2
- — Version 1.7.9.1 Update: Pumped tested WordPress version to 5.7 release. 1.7.9.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.4.1
Languages
via translate.wordpress.orgTranslated into 9 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Schema when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Schema markup
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Divi, Yoast, Easy Digital Downloads and 2 more.
- ✓ Headings and lists 14 headings and 12 lists.
- ✓ Enough to quote 4,541 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "rich snippets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-25 40K+ → 30K+ down after 624 days in tier
- 2024-12-09 50K+ → 40K+ down after 493 days in tier
- 2023-08-04 60K+ → 50K+ down after 794 days in tier
- 2021-06-01 70K+ → 60K+ down after 31 days in tier
- 2021-05-01 60K+ → 70K+ up after 27 days in tier
- 2021-04-04 70K+ → 60K+ down after 34 days in tier
- 2021-03-01 60K+ → 70K+ up after 59 days in tier
- 2021-01-01 70K+ → 60K+ down after 455 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Schema App Structured Data 8K+ installs · 4.0★ · 5 shared tags A -
FAQ Schema For Pages And Posts 7K+ installs · 4.1★ · 4 shared tags D -
Websitescanner Custom Schema 500+ installs · 4.0★ · 4 shared tags D -
WPSSO Strip Schema Microdata 200+ installs · 4.5★ · 4 shared tags A -
SCHEMA for Article 200+ installs · 4.2★ · 4 shared tags D -
Schema Scalpel 100+ installs · 4.0★ · 4 shared tags A
Embed this report card
Drop a live Pulse card for Schema into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema" width="480" height="300" style="border:0" loading="lazy" title="Schema — Plugin Pulse"></iframe> Schema: 30K+ active installs, 4.3★ (221 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/schema
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