Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “webfonts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “webfonts”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TypeSquare Webfonts for エックスサーバー shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 100K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Head & Footer Code places #6 on merit, 5.0★ from 51 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #1 2 Disable Comments 1M+ · 4.7★ (281) wp.org #3 1 too low 3 Colorlib 404 Customizer 5K+ · 4.7★ (51) wp.org #5 ↓1 2 too low 4 Machete 6K+ · 5.0★ (52) wp.org #6 ↓1 2 too low 5 Swap Google Fonts Display: Improve Font Rendering & Performance 10K+ · 4.4★ (13) wp.org #4 ↓1 1 too high 6 Head & Footer Code 100K+ · 5.0★ (51) wp.org #10 ↓2 4 too low 7 Easy Image Gallery 4K+ · 4.6★ (41) wp.org #9 ↑1 2 too low 8 Groovy Menu Plugin (Free) 4K+ · 3.6★ (25) wp.org #8 ↓1 9 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #11 2 too low 10 TK Google Fonts 1K+ · 5.0★ (4) wp.org #7 ↓1 3 too high 11 Each domain a page 200+ · 5.0★ (8) wp.org #13 ↓1 2 too low 12 TypeSquare Webfonts for エックスサーバー 100K+ · 0.0★ (0) wp.org #2 10 too high 13 EasyFonts – Host Google Fonts Locally, Fast & Auto-Optimize, GDPR Compliant 1K+ · 5.0★ (6) wp.org #15 ↓1 2 too low 14 Animated Text Block – Add Typing and Looping Text Effects 4K+ · 4.8★ (5) wp.org #18 4 too low 15 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #19 ↓3 4 too low 16 F12 Floating Menu, sticky menu for WordPress 300+ · 5.0★ (4) wp.org #16 ↓1 17 Rocket Font – 한글 1K+ · 4.6★ (5) wp.org #17 18 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #14 ↓1 4 too high 19 EventsCalendar.co Events Calendar 80+ · 5.0★ (2) wp.org #20 ↑4 1 too low 20 Icons Font Loader – use web icons anywhere on your site, fast 1K+ · 5.0★ (1) wp.org #12 ↓3 8 too high 21 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #23 ↓5 2 too low 22 Topper Pack 400+ · 0.0★ (0) wp.org #21 ↓4 1 too high 23 F Fusion Pay by tbi bank 1K+ · 0.0★ (0) wp.org #22 1 too high 24 Multi-Form Anti-Spam Image CAPTCHA 30+ · 0.0★ (0) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.