Conversion And Remarketing Code
by neeaagh · Social
Also makes 1 other plugin · 110+ installs across the portfolio →
Easily place tracking code in the header or footer of your entire site or individual posts/pages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: “adwords”, “conversion code” and “facebook ads” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 100 of 13.6K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.2.39, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4119 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.2.39; the current branch is 6.8
4.4★ over 5 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4119 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| adwords remarketing | #24 | #15 | 0 |
| adwords your tag | Not in the top 24 | ||
| conversion code your tag | Not in the top 24 | ||
| facebook ads your tag | Not in the top 24 | ||
| facebook remarketing your tag | Not in the top 24 | ||
| remarketing your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “adwords”, “conversion code” and “facebook ads” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; the previous band took 16 months to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Celenco11.7y ago
This plugin does not work for Woocommerce because it does not show up under the products options. This plugin would be more effective for Ecommerce but in this case it does not work.
Read on wp.org ↗ - ★★★★★ brnewhouse11.8y ago
This is super easy to implement and absolutely needed if you would like to put custom tracking pixels on pages within your site that are being used for online advertising campaigns. Thank you!
Read on wp.org ↗ - ★★★★★ mandag1411.8y ago
This plugin is great for adding conversion tracking and other codes to a site. My favorite part is that it allows you to select specific pages for codes that should only be in the <head> on one page – it makes the process so much faster. Perfect for clients that run digital marketing campaigns!
Read on wp.org ↗ - ★★★★★ joeb6313511.8y ago
Straightforward plugin to add any code to the head or before the closing body tag sitewide or on specific pages. There’s a few out there but I found this one to be perfect for what I need: Google/Bing PPC conversion code Google & facebook remarketing analytics tags
Read on wp.org ↗ - ★★★★★ andrew5019311.8y ago
Great way to add code sitewide, or in the <HEAD> of specific pages.. This easily accounts for the different installation requirements for Google AdWords, Bing Ads, and Facebook Ads.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("ideal for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 286 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("adwords", "Facebook Ads", "facebook remarketing" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-11 200+ → 100+ down after 467 days in tier
- 2024-11-01 300+ → 200+ down after 2 days in tier
- 2024-10-30 200+ → 300+ up after 1 days in tier
- 2024-10-29 300+ → 200+ down after 324 days in tier
- 2023-12-10 400+ → 300+ down after 5 days in tier
- 2023-12-05 300+ → 400+ up after 2 days in tier
- 2023-12-03 400+ → 300+ down after 220 days in tier
- 2023-04-27 500+ → 400+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Woo Dynamic Remarketing 100+ installs · 4.1★ · 2 shared tags D -
WP Tracking Manager 100+ installs · 3.6★ · 2 shared tags -
AI Powered Marketing 50K+ installs · 3.0★ · 1 shared tag B -
Kliken: Ads + Pixel for Meta 30K+ installs · 3.8★ · 1 shared tag B -
CallRail Phone Call Tracking 10K+ installs · 3.8★ · 1 shared tag B -
Tracking Script Manager 2K+ installs · 4.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Conversion And Remarketing Code into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/conversion-and-remarketing-code" width="480" height="300" style="border:0" loading="lazy" title="Conversion And Remarketing Code — Plugin Pulse"></iframe> Conversion And Remarketing Code: 100+ active installs, 4.4★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/conversion-and-remarketing-code
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