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wp.org search vs our merit ranking: “facebook remarketing”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “facebook remarketing”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Enhanced Ecommerce Google Analytics for WooCommerce shows at wp.org #4 but places #12 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Live Chat with Messenger Customer Chat places #10 on merit, 4.5★ from 212 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071) wp.org #1 2 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #2 3 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #5 ↑1 2 too low 4 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 1 too high 5 Mailchimp for WooCommerce 200K+ · 4.0★ (726) wp.org #7 ↓3 2 too low 6 Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) wp.org #6 ↑1 7 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #8 ↑3 1 too low 8 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #9 ↓1 1 too low 9 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #11 ↓1 2 too low 10 Live Chat with Messenger Customer Chat 3K+ · 4.5★ (212) wp.org #20 10 too low 11 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #16 5 too low 12 Enhanced Ecommerce Google Analytics for WooCommerce 1K+ · 5.0★ (6) wp.org #4 ↑1 8 too high 13 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #14 1 too low 14 TrueAna – True Analytics Dashboard 1K+ · 5.0★ (30) wp.org #17 3 too low 15 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #22 7 too low 16 Zotabox – 20+ Promotional Sales tools to boost your subscribers and sales 500+ · 4.7★ (41) wp.org #24 ↓2 8 too low 17 Wp Tracking Codes 800+ · 5.0★ (4) wp.org #10 ↓1 7 too high 18 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #12 6 too high 19 Mergado Pack 700+ · 3.6★ (17) wp.org #13 6 too high 20 GG Woo Feed for WooCommerce Shopping Feed on Google and Other Channels 1K+ · 4.5★ (12) wp.org #18 2 too high 21 UniConsent Cookie Consent CMP – Consent Manager 2K+ · 3.7★ (3) wp.org #15 6 too high 22 Really Simple Google Tag Manager (GTM) 4K+ · 0.0★ (0) wp.org #21 1 too high 23 ConsentOwl — Cookie Consent & Tracker Blocker 300+ · 5.0★ (1) wp.org #19 4 too high 24 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.