Tracking Script Manager
by JHipkin · Analytics
Easy tag management. Manage the tracking tags, codes and scripts you use in your WordPress site; easily add, update, reorder, delete, as required.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
2K+
≈2.5K estimated
Momentum
+34%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “facebook pixel” and “conversion pixel” for “script”, “tracking tags” and “bug tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “script” sits at #4 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: you're not in the first 24 results for its own search. “tracking tags” sits at #7 untagged, close enough for a declared tag to move it up. “conversion pixel” isn't earning its slot: it only gets you to #19. “bug tracking” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 2K of 56.9K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 143 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.1★ over 7 reviews, smoothed to 4.10★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| tracking script | #2 | #8 | down 1 |
| script manager | #3 | #16 | 0 |
| adwords script | #1 | #3 | 0 |
| script | #4 | #17 | down 1 |
| adwords your tag | #5 | #9 | down 1 |
| adwords scripts | #2 | #4 | 0 |
| tracking tags | #7 | #13 | up 1 |
| conversion tracking your tag | #12 | #19 | up 1 |
| tracking | #12 | #18 | up 2 |
| bug tracking | #8 | #16 | down 1 |
| google adwords conversion tracking | #4 | #8 | 0 |
| campaign tracking | #8 | #18 | 0 |
| retargeting | #8 | #18 | 0 |
| scripts | #13 | #21 | 0 |
| pixel tracking | #11 | #17 | 0 |
| conversion pixel your tag | #19 | #20 | down 1 |
| tracking number | #12 | #20 | 0 |
| tracking pixel | #13 | #18 | 0 |
| post tracking | #8 | #20 | up 1 |
| issue tracking | #15 | #20 | 0 |
| analytics your tag | Not in the top 24 | ||
| facebook pixel your tag | Not in the top 24 | ||
59 searches this plugin appeared in over the last 90 days, 20 listed. 29 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “facebook pixel” and “conversion pixel” for “script”, “tracking tags” and “bug tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “script” sits at #4 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: you're not in the first 24 results for its own search. “tracking tags” sits at #7 untagged, close enough for a declared tag to move it up. “conversion pixel” isn't earning its slot: it only gets you to #19. “bug tracking” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “conversion tracking”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v2.0.15 · 10 Jun 2026
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; the previous band took 2.1 years to cross, which places it about 50% of the way through.
Install history since 25 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ giuliordcom4.8y ago
Every now and then the tracking scripts get deleted. It also happens something very strange from time to time: I see the list of tracking scripts I added, but when I enter in each one of them, the sections (where the scripts are added) are blank, as if there is no code written anywhere; sometimes, though, even if the sections appear blank, the scripts continue to work (checked the db and they are still there, visible in the backend but not in the frontend)! Zero reliability. Look for other options
Read on wp.org ↗ - ★★★★★ kennkelly9.6y ago
If you’re just wanting to add a script to a specific page this is great. However if you need to add a script to an endpoint i.e. thank you end point in WooCommerce checkout this will not get you there.
Read on wp.org ↗ - ★★★★★ jbrannegan11.1y ago
Within minutes after adding this plugin to our site, we were easily able to globally include tracking parameters. I recommend and endorse this straightforward and efficient plugin.
Read on wp.org ↗ - ★★★★★ openjck11.5y ago
Does exactly what it should without getting carried away. There are plenty of other analytics plugins if you want bells and whistles. I appreciate and personally prefer the minimalism of this one.
Read on wp.org ↗ - ★★★★★ ji_fearou11.6y ago
Super. You even can add script for any porst
Read on wp.org ↗ - ★★★★★ Terence Milbourn11.7y ago
Works great and the support is top notch! The only thing that I don’t like is that I can’ts select posts OR pages, nor can I simply just select a script for a particular post or type of custom post types. Apart from that it seems to do EXACTLY what’s written on the can.
Read on wp.org ↗ - ★★★★★ khrisme12.2y ago
Works great and as described. Easy to use.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.0.15 Test WP 7.0 Fix: use plugin version for asset cache-busting instead of md5_file over HTTPS (resolves SSL certificate verify warnings in debug.log) 2.0.15
- — Version 2.0.14 Test WP 6.8.1 2.0.14
- — Version 2.0.13 Test WP 6.5.5 2.0.13
- — Version 2.0.12 Test WP 6.5.3 2.0.12
- — Version 2.0.11 Test WP 6.4 2.0.11
- — Version 2.0.10 Remove old version admin notice Fix specific script page placement not working 2.0.10
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easy tag management. Manage the tracking tags, codes and scripts you use in your WordPress site; easily add..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Facebook.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 891 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "conversion tracking", "Facebook Pixel" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-22 3K+ → 2K+ down after 780 days in tier
- 2022-10-04 4K+ → 3K+ down after 413 days in tier
- 2021-08-17 3K+ → 4K+ up after 764 days in tier
- 2019-07-15 4K+ → 3K+ down after 770 days in tier
- 2017-06-05 3K+ → 4K+ up after 221 days in tier
- 2016-10-27 1K+ → 3K+ up after 415 days in tier
- 2015-09-08 800+ → 1K+ up after 14 days in tier
- 2015-08-25 600+ → 800+ up after 77 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CallRail Phone Call Tracking 10K+ installs · 3.8★ · 3 shared tags B -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 2 shared tags A -
Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Tracking Script Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/tracking-script-manager" width="480" height="300" style="border:0" loading="lazy" title="Tracking Script Manager — Plugin Pulse"></iframe> Tracking Script Manager: 2K+ active installs, 4.1★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/tracking-script-manager
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