MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails
by MailerPress Team · Email & Marketing
Also makes 1 other plugin · 1K+ installs across the portfolio →
Write, send and track newsletters from WordPress. Block-based email editor, unlimited contacts and lists, sending through your host or SMTP.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+88%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing”, “subscribers” and “woocommerce emails” for “e mail marketing”, “fake email” and “imap”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #9 untagged, close enough for a declared tag to move it up. “subscribers” isn't earning its slot: you're not in the first 24 results for its own search. “fake email” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce emails” isn't earning its slot: it only gets you to #24. “imap” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 66 average across 2,123 Email & Marketing plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 1K of 31.4K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 31 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 17 reviews, smoothed to 4.33★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email automation your tag | #12 | #20 | 0 |
| marketing newsletter | #12 | #20 | up 1 |
| fake email | #9 | #9 | 0 |
| e mail marketing | #9 | #14 | down 1 |
| newsletter your tag | #22 | #19 | up 1 |
| imap | #12 | #10 | 0 |
| woocommerce emails your tag | #24 | #21 | 0 |
| send birthday email | #8 | #12 | up 1 |
| mailjet | #15 | #19 | down 2 |
| e newsletter | #9 | #18 | — |
| double opt in | #15 | #15 | down 2 |
| postmark | #16 | #16 | up 1 |
| email campaign | #17 | #18 | down 1 |
| email reminder | #17 | #15 | 0 |
| email campaigns | #19 | #21 | down 2 |
| temporary email | #20 | #19 | 0 |
| email optin | #19 | #20 | up 1 |
| email newsletter | #22 | #21 | 0 |
| outgoing email | #22 | #18 | 0 |
| unlimited subscribers | #13 | #17 | 0 |
| email marketing your tag | Not in the top 24 | ||
| subscribers your tag | Not in the top 24 | ||
114 searches this plugin appeared in over the last 90 days, 20 listed. 77 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing”, “subscribers” and “woocommerce emails” for “e mail marketing”, “fake email” and “imap”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #9 untagged, close enough for a declared tag to move it up. “subscribers” isn't earning its slot: you're not in the first 24 results for its own search. “fake email” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce emails” isn't earning its slot: it only gets you to #24. “imap” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “email automation”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 15 Mar 2025 · 597 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
31
releases in the last 12 months
6d ago
latest release · v2.2 · 26 Oct 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 51% of the way through.
Install history since 14 Mar 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ Marc Bijl4mo ago
Started to use the Pro version of this plugin only 2 days ago, and need to say: it’s a joy to work with! Quick to set up, breeze to connect with SMTP2GO, easy to build templates, automations, etc. Came from the Fluent community, but things were getting just too much overkill for me. It feels like a boost of fresh air now I’m using Mailerpress. Very promising, keep up the good work!
Read on wp.org ↗ - ★★★★★ LNN6mo ago
MailerPress is a very solid email marketing plugin for WordPress. A clean, powerful, and promising newsletter solution.
Read on wp.org ↗ - ★★★★★ Abhi6mo ago
MailerPress v2 puts email tools right in your WordPress site so you don’t need other 3rd party apps. If you’re familiar to wordpress it’s super easy to use and makes nice-looking emails fast. This is perfect for site owners, freelancers, small businesses, and small teams. What MailerPress does as a WordPress plugin is, that it helps you make and send email campaigns fast. You can drag and drop blocks to build emails, pull in posts or products from your live site, manage lots of contacts, schedule emails, and connect to email sending services like SendGrid or use your own SMTP. It also copies your site’s colors so emails match your brand identity. Whats good: All-in-one in: Do everything from your dashboard — no hopping between WordPress and 3rd party tools. Easy editor + support for MJML: Drag-and-drop blocks and one-click template import make emails looks good, quickly. Pull live site content: You can directly add posts, products, or other items from your site right into your emails. Matches your site’s brand identity: It’ll use site’s colors and fonts automatically. Lots of sending options: Works with services like Brevo, SendGrid, Mailgun, SES, or your SMTP. Unlimited contacts and lists: Add as many people as you want. Saves money: No need for pricey third-party services. Works for many users: They have plans for one site, three sites, or unlimited sites as well. Cons No built-in mailer: You obviously need a delivery service or SMTP for best results. Some features need paid version: Advanced option are in the paid plan. Some learning for advanced stuff: Basic use is easy, but fancy targeting or reports will take some time to learn. My take is, that I’m really happy with MailerPress. It makes my email work simple and keeps everything in WordPress. So if you want easy to use email marketing plugin that match’ll your site branding and don’t want extra costs, this will be a great pick.
Read on wp.org ↗ - ★★★★★ cavemanstirs6mo ago
Since the addition of automations I’ve added MailerPress to my clients local service business websites. its straight forward to setup, super powerful and it only takes a few minutes to set up multiple workflows that nurture subscribers to customers to repeat customers. Highly recommended!
Read on wp.org ↗ - ★★★★★ Martin Sauter6mo ago
MailerPress is an excellent solution for all email marketing needs. It is well designed and offers all the necessary features (some of them require the Pro version). With automation introduced in version 2.0, this is not only a newsletter tool but a marketing automation platform as well.
Read on wp.org ↗ - ★★★★★ James Hayward6mo ago
Once you get your head around it, spend some time testing. It really is a great tool to be intergrated into your site. Those of us who are growing and looking to keep small manageable lists this is perfect. The automation setup is great, for drip feeding emails. Its only early days and I’m sure its only going to improve. The drag drop email setup is perfect. I’m excited to get my teeth into this product. Hopefully as community we can help the product along, cause it has legs, for small to medium size lists.
Read on wp.org ↗ - ★★★★★ shopmaster6mo ago
It solves a major need for WordPress and WooCommerce. I am satisfied and hopeful for the future. With automations, the work has become much better. Thanks for plugin
Read on wp.org ↗ - ★★★★★ Gaurav Tiwari6mo ago
I’ve owned licenses for Noptin, Mailster, Newsletter, FluentCRM, and Jetpack CRM at various points. Most are collecting dust in my account. So when I say MailerPress is different, I’m saying it after burning money on plenty of alternatives and using MailerPress for about 6 straight months on a few client and my own personal sites. Not everyone recognizes the importance of flexibility in writing emails and newsletters – and that’s the first thing MailerPress offers. On Block Editor side Emails inherit theme.json colors and typography automatically, so my brand stays consistent without copying hex codes around. Setup wizard took under 3 minutes. SMTP through Emailit is configured in the same flow. It’s not perfect. But I am betting it is better than anything you can get for WordPress-native email marketing right now.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (2.2). Sites still on an older version should update.
- Patched Medium · 5.3 MailPress <= 1.5.0 - Missing Authorization to Unauthenticated Contact Updates ↗
- Patched Medium · 6.4 MailerPress <= 2.0.4 - Authenticated (Author+) Stored Cross-Site Scripting via Campaign HTML Content Field ↗2026-06-08 CVE-2026-8599 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.4 Patched in 2.0.5
- Patched Medium · 6.4 MailerPress <= 1.4.2 - Authenticated (Contributor+) Server-Side Request Forgery ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 11 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names MailerPress when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Write, send and track newsletters from WordPress. Block-based email editor, unlimited contacts and lists, s..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for woocommerce stores", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Block editor, Divi and 16 more.
- ✓ Headings and lists 12 headings and 9 lists.
- ✓ Enough to quote 10,621 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "email automation", "woocommerce emails" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-28 900+ → 1K+ up after 1 days in tier
- 2026-04-27 1K+ → 900+ down after 2 days in tier
- 2026-04-25 900+ → 1K+ up after 42 days in tier
- 2026-03-14 800+ → 900+ up after 7 days in tier
- 2026-03-07 700+ → 800+ up after 7 days in tier
- 2026-02-28 600+ → 700+ up after 5 days in tier
- 2026-02-23 700+ → 600+ down after 2 days in tier
- 2026-02-21 600+ → 700+ up after 35 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 4 shared tags B -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 4 shared tags B -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 3 shared tags A -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailerpress" width="480" height="300" style="border:0" loading="lazy" title="MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails — Plugin Pulse"></iframe> MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails: 1K+ active installs, 5.0★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mailerpress
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.