CMLS – Customer Match List for Google Ads & Meta Ads
by Eduard Doloc · eCommerce
Also makes 8 other plugins · 3.1K+ installs across the portfolio →
Build Google Ads customer lists (Customer Match) from WooCommerce orders: one auto-updated CSV per country on a secure URL. Works with Meta Ads.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
30+
≈38 estimated
Momentum
+26%
low volume, under 1,000 downloads a month
Biggest opportunity: “google ads” and “meta ads” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.8%
of downloads still active
At least 30 of 795 lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 14 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.7
Velocity
places per keyword, 12d
22%
Breadth
of keywords climbing, 12d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cmls your tag | #1 | #2 | 0 |
| customer match your tag | #17 | #23 | up 6 |
| google ads your tag | Not in the top 24 | ||
| meta ads your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 2 listed. 10 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “google ads” and “meta ads” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 14 Jul 2026 · 112 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 335 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 6 days ago and a band this size takes about a year or more to cross, so the real count is still just under 40.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build Google Ads customer lists (Customer Match) from WooCommerce orders: one auto-updated CSV per country..."
- ✓ Has a FAQ 27 questions in the FAQ.
- ✓ FAQ asks real questions 25 of 27 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "designed for").
- ✓ Names what it works with Mentions WooCommerce, WP-CLI.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 6,890 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 40+ → 30+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Metrion 40+ installs · 3.6★ · 2 shared tags - Q Qaiyo UTM Tracker for Fluent Forms — installs · 3.6★ · 2 shared tags
-
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A -
Meta pixel for WordPress 400K+ installs · 2.8★ · 1 shared tag B -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 1 shared tag A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for CMLS – Customer Match List for Google Ads & Meta Ads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/customer-match-list-google-ads" width="480" height="300" style="border:0" loading="lazy" title="CMLS – Customer Match List for Google Ads & Meta Ads — Plugin Pulse"></iframe> CMLS – Customer Match List for Google Ads & Meta Ads: 30+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/customer-match-list-google-ads
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