Stape Conversion Tracking

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 30% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Oliver Junior

   2.0y ago

   Simple and effcient thanks, with few clics work!

   Read on wp.org ↗
2. ★★★★★ CarlosPiresAdv

   3.3y ago

   Cool, with limited free plan.

   Read on wp.org ↗
3. ★★★★★ outfoxer

   5.4y ago

   Just works!

   Read on wp.org ↗
4. ★★★★★ iradigimar

   5.9y ago

   This is the best GTM plugin ever to utilize the power of Server-Side Container

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.3.2 Extended item_brand sources in Advanced parameters: all product taxonomies are now selectable. 2.3.2
2. — Version 2.3.1 Fixed HTML entity serialization in product item_name and item_category fields for Data Layer ecommerce events and webhook item payloads. 2.3.1
3. — Version 2.3.0 Introduction of Same Origin functionality. 2.3.0
4. — Version 2.2.0 Introduction of Dynamic Data Layer configuration. 2.2.0
5. — Version 2.1.48 Fixed purchase event. 2.1.48
6. — Version 2.1.47 Fixed “gtm_server_side_order_id” cookie. Added EU endpoint for custom loader. 2.1.47

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 GTM Server Side <= 2.1.19 - Reflected Cross-Site Scripting ↗
   2024-09-27 CVE-2024-8712 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.19 Patched in 2.1.20
2. Medium · 5.5 GTM Server Side <= 1.1.1 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
   2022-06-22 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.1 Patched in 1.1.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 2 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-09-24 9K+ → 10K+ up after 57 days in tier
2. 2025-07-29 8K+ → 9K+ up after 3 days in tier
3. 2025-07-26 9K+ → 8K+ down after 1 days in tier
4. 2025-07-25 8K+ → 9K+ up after 57 days in tier
5. 2025-05-29 7K+ → 8K+ up after 62 days in tier
6. 2025-03-28 6K+ → 7K+ up after 51 days in tier
7. 2025-02-05 5K+ → 6K+ up after 103 days in tier
8. 2024-10-25 4K+ → 5K+ up after 69 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 3 shared tags B
• PLX Lead Reporting 200+ installs · 3.6★ · 3 shared tags D
• DeMomentSomTres WP Admin GTM 100+ installs · 3.6★ · 3 shared tags D
• LighTag – Lightweight Google Tag Manager 10+ installs · 3.6★ · 3 shared tags D
• GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A
• Metronet Tag Manager 20K+ installs · 4.2★ · 2 shared tags B

Embed this report card

Drop a live Pulse card for Stape Conversion Tracking into a readme, a review or a deck. It updates itself.

Stape Conversion Tracking: 10K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/gtm-server-side