Stape Conversion Tracking
by Stape · Uncategorized
Google Tag Manager Server Side Integration Made Easy
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Health
A 87/100
Few reviews
Active installs
10K+
≈19K estimated
Momentum
+13%
downloads vs prior 30d
Biggest opportunity: Swap “google tag manager” and “tag manager” for “conversion” and “loader”. “google tag manager” isn't earning its slot: you're not in the first 24 results for its own search. “conversion” sits at #9 untagged, close enough for a declared tag to move it up. “tag manager” isn't earning its slot: you're not in the first 24 results for its own search. “loader” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,751 Uncategorized plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 10K of 238.3K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 23 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.0, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gtm server side your tag | #2 | #5 | 0 |
| server side | #2 | #7 | 0 |
| conversion tracking | #3 | #10 | 0 |
| google tag manager server side your tag | #3 | #12 | up 1 |
| gtm your tag | #3 | #6 | up 1 |
| server side tracking | #2 | #4 | down 1 |
| conversion | #9 | #19 | up 3 |
| side | #8 | #16 | 0 |
| ad server | #7 | #16 | 0 |
| tagging | #8 | #15 | up 1 |
| loader | #9 | #14 | down 1 |
| server information | #10 | #19 | down 1 |
| tracking | #16 | #20 | down 1 |
| server | #17 | #23 | up 1 |
| server status | #13 | #20 | 0 |
| google dynamic conversion tracking | #8 | #18 | 0 |
| ad blocker | #15 | #20 | 0 |
| ip tracking | #12 | #21 | up 1 |
| webhooks | #23 | #22 | 0 |
| webhook | #24 | #21 | 0 |
| google tag manager your tag | Not in the top 24 | ||
| tag manager your tag | Not in the top 24 | ||
115 searches this plugin appeared in over the last 90 days, 20 listed. 84 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “google tag manager” and “tag manager” for “conversion” and “loader”. “google tag manager” isn't earning its slot: you're not in the first 24 results for its own search. “conversion” sits at #9 untagged, close enough for a declared tag to move it up. “tag manager” isn't earning its slot: you're not in the first 24 results for its own search. “loader” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 24.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
23
releases in the last 12 months
4d ago
latest release · v2.3.11 · 28 Oct 2026
75
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 30% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 20 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Oliver Junior2.2y ago
Simple and effcient thanks, with few clics work!
Read on wp.org ↗ - ★★★★★ CarlosPiresAdv3.5y ago
Cool, with limited free plan.
Read on wp.org ↗ - ★★★★★ outfoxer5.6y ago
Just works!
Read on wp.org ↗ - ★★★★★ iradigimar6.0y ago
This is the best GTM plugin ever to utilize the power of Server-Side Container
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.2 Extended item_brand sources in Advanced parameters: all product taxonomies are now selectable. 2.3.2
- — Version 2.3.1 Fixed HTML entity serialization in product item_name and item_category fields for Data Layer ecommerce events and webhook item payloads. 2.3.1
- — Version 2.3.0 Introduction of Same Origin functionality. 2.3.0
- — Version 2.2.0 Introduction of Dynamic Data Layer configuration. 2.2.0
- — Version 2.1.48 Fixed purchase event. 2.1.48
- — Version 2.1.47 Fixed “gtm_server_side_order_id” cookie. Added EU endpoint for custom loader. 2.1.47
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.3.11). Sites still on an older version should update.
- 2024-09-27 CVE-2024-8712 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.19 Patched in 2.1.20
- Patched Medium · 5.5 GTM Server Side <= 1.1.1 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2022-06-22 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.1 Patched in 1.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,197 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-24 9K+ → 10K+ up after 57 days in tier
- 2025-07-29 8K+ → 9K+ up after 3 days in tier
- 2025-07-26 9K+ → 8K+ down after 1 days in tier
- 2025-07-25 8K+ → 9K+ up after 57 days in tier
- 2025-05-29 7K+ → 8K+ up after 62 days in tier
- 2025-03-28 6K+ → 7K+ up after 51 days in tier
- 2025-02-05 5K+ → 6K+ up after 103 days in tier
- 2024-10-25 4K+ → 5K+ up after 69 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 3 shared tags A -
PLX Lead Reporting 200+ installs · 3.6★ · 3 shared tags -
DeMomentSomTres WP Admin GTM 100+ installs · 3.6★ · 3 shared tags -
LighTag – Lightweight Google Tag Manager 10+ installs · 3.6★ · 3 shared tags -
Così Tags — installs · 3.6★ · 3 shared tags -
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Stape Conversion Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gtm-server-side" width="480" height="300" style="border:0" loading="lazy" title="Stape Conversion Tracking — Plugin Pulse"></iframe> Stape Conversion Tracking: 10K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/gtm-server-side
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