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wp.org search vs our merit ranking: “gtm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gtm”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

410Gone Consent Manager for Google Consent Mode and GTM shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Analytify – Analytics Dashboard for WordPress (Google Analytics 4) places #5 on merit, 4.7★ from 488 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #1 2 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (277) wp.org #3 1 too low 3 GTM Kit – Google Tag Manager & GA4 integration 30K+ · 4.8★ (20) wp.org #2 1 too high 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #6 ↑1 2 too low 5 Analytify – Analytics Dashboard for WordPress (Google Analytics 4) 20K+ · 4.7★ (488) wp.org #18 13 too low 6 WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ · 4.8★ (20) wp.org #8 2 too low 7 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #4 3 too high 8 Beautiful Cookie Consent Banner 40K+ · 4.5★ (94) wp.org #19 11 too low 9 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #5 4 too high 10 Metronet Tag Manager 20K+ · 4.8★ (8) wp.org #7 ↓1 3 too high 11 Tag Manager – Header, Body And Footer 20K+ · 4.7★ (53) wp.org #21 ↓1 10 too low 12 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #10 2 too high 13 WP Coder – Insert & Manage Code Snippets 10K+ · 4.9★ (32) wp.org #23 10 too low 14 Kansleri Cookie Consent 700+ · 5.0★ (6) wp.org #14 15 Wp Tracking Codes 900+ · 5.0★ (4) wp.org #17 2 too low 16 Really Simple Google Tag Manager (GTM) 4K+ · 0.0★ (0) wp.org #9 7 too high 17 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #15 2 too high 18 G GTM Code Visibility 60+ · 0.0★ (0) wp.org #11 7 too high 19 HTML Editor for Contact Form 7 1K+ · 5.0★ (2) wp.org #13 ↓1 6 too high 20 410Gone Consent Manager for Google Consent Mode and GTM 30+ · 5.0★ (1) wp.org #12 ↑4 8 too high 21 Merchant Center Reviews for WooCommerce 700+ · 5.0★ (2) wp.org #20 ↓2 1 too high 22 Consent Mode Banner 400+ · 3.3★ (4) wp.org #16 ↓3 6 too high 23 DataLayer for GTM and Matomo 80+ · 0.0★ (0) wp.org #22 ↓1 1 too high 24 Easy GTM Snippet 20+ · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.