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wp.org search vs our merit ranking: “tag in page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tag in page”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Page Visits Counter – Lite shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 5K+ installs carry it up the search order; its 4.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #11 on merit, 4.8★ from 2,146 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #2 ↑1 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #3 ↓1 4 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #4 5 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #6 ↑6 wp.org ranks it 1 place below merit 6 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #7 ↑6 wp.org ranks it 1 place below merit 7 Under Construction 600K+ · 4.8★ (1,285) wp.org #9 ↓7 wp.org ranks it 2 places below merit 8 Pages with category and tag 50K+ · 4.8★ (28) wp.org #5 ↓1 wp.org ranks it 3 places above merit 9 P Page-list 30K+ · 4.7★ (89) wp.org #8 ↓1 wp.org ranks it 1 place above merit 10 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #10 ↓2 11 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #18 ↓1 wp.org ranks it 7 places below merit 12 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #14 ↓3 wp.org ranks it 2 places below merit 13 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #12 ↓1 wp.org ranks it 1 place above merit 14 Page Builder by SiteOrigin 400K+ · 4.8★ (1,005) wp.org #23 wp.org ranks it 9 places below merit 15 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #16 ↓3 wp.org ranks it 1 place below merit 16 PPWP – Password Protect Pages 30K+ · 4.7★ (272) wp.org #22 ↓7 wp.org ranks it 6 places below merit 17 Landing Page Builder – Coming Soon page, Maintenance Mode, Lead Page, WordPress Landing Pages 8K+ · 4.6★ (202) wp.org #19 wp.org ranks it 2 places below merit 18 PublishPress Tag Groups: Stylish Displays For Your Tags and Categories 3K+ · 4.8★ (58) wp.org #15 ↑7 wp.org ranks it 3 places above merit 19 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #20 wp.org ranks it 1 place below merit 20 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #24 wp.org ranks it 4 places below merit 21 Metronet Tag Manager 20K+ · 4.8★ (8) wp.org #13 ↓4 wp.org ranks it 8 places above merit 22 G Google Tag Manager 10K+ · 4.2★ (10) wp.org #17 ↑1 wp.org ranks it 5 places above merit 23 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #11 ↓2 wp.org ranks it 12 places above merit 24 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.