EAN, UPC and ISBN for WooCommerce
by howdytheme · eCommerce
Also makes 19 other plugins · 5.2K+ installs across the portfolio →
Add EAN, UPC, ITF-14 and ISBN barcodes to WooCommerce products. Display barcode images on product, shop, order, and thank-you pages with full style co …
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Health
B 80/100
Few reviews
Active installs
100+
≈180 estimated
Momentum
-16%
low volume, under 1,000 downloads a month
Biggest opportunity: Rating quality scores 51/100. Too few reviews to rank on quality — nudge happy users to leave one.
80 health vs 71 average across 9,878 eCommerce plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 100 of 2.9K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 129 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
3.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.3
Velocity
places per keyword, 25d
5%
Breadth
of keywords climbing, 25d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| upc | #2 | #19 | 0 |
| isbn | #2 | #20 | 0 |
| isbn woocommerce your tag | #3 | #23 | 0 |
| ean | #4 | #24 | 0 |
| upc barcode woocommerce your tag | #4 | #17 | 0 |
| ean barcode your tag | #5 | #17 | 0 |
| add upc | #2 | #20 | 0 |
| upc a | #2 | #19 | 0 |
| isbn 10 | #2 | #19 | 0 |
| ean 13 | #2 | #15 | 0 |
| woocommerce ean your tag | #8 | #23 | down 1 |
| isbn 13 | #3 | #14 | down 1 |
| upc for products | #5 | #23 | 0 |
| product barcode your tag | #18 | #23 | up 1 |
21 searches this plugin appeared in over the last 90 days, 14 listed. 7 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Already on top for “isbn”. #2 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 17 Jan 2023 · 1,388 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 188 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 16 Jan 2023
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add EAN, UPC, ITF-14 and ISBN barcodes to WooCommerce products. Display barcode images on product, shop, or..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("essential for", "perfect for").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 5 headings and 7 lists.
- ✓ Enough to quote 8,408 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("EAN barcode", "ISBN woocommerce", "product barcode", "UPC barcode woocommerce", "woocommerce ean" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-01 90+ → 100+ up after 27 days in tier
- 2024-12-05 80+ → 90+ up after 19 days in tier
- 2024-11-16 70+ → 80+ up after 113 days in tier
- 2024-07-26 60+ → 70+ up after 24 days in tier
- 2024-07-02 50+ → 60+ up after 76 days in tier
- 2024-04-17 40+ → 50+ up after 31 days in tier
- 2024-03-17 30+ → 40+ up after 130 days in tier
- 2023-11-08 20+ → 30+ up after 140 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce 7M+ installs · 4.5★ A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ A -
Google for WooCommerce 800K+ installs · 2.8★ C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ B -
YITH WooCommerce Wishlist 400K+ installs · 3.9★ B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ C
Embed this report card
Drop a live Pulse card for EAN, UPC and ISBN for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ean-upc-and-isbn-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="EAN, UPC and ISBN for WooCommerce — Plugin Pulse"></iframe> EAN, UPC and ISBN for WooCommerce: 100+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-05. https://plugins.wpmayor.com/plugin/ean-upc-and-isbn-for-woocommerce
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