Themify Popup
by themifyme · Email & Marketing
Also makes 9 other plugins · 137.3K+ installs across the portfolio →
Turn visitors into subscribers and increase sale conversions! Use Popup to show newsletter forms, promotions, or lightbox content.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
8K+
≈8.5K estimated
Momentum
+26%
downloads vs prior 30d
Biggest opportunity: Swap “lightbox”, “marketing” and “modal” for “marketing popup”, “promotion” and “promotions”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “marketing popup” sits at #13 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “promotion” sits at #20 untagged, close enough for a declared tag to move it up. “modal” isn't earning its slot: you're not in the first 24 results for its own search. “promotions” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 8K of 262.3K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 11 reviews, smoothed to 4.24★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| themify | #2 | #2 | 0 |
| popup your tag | #12 | #16 | down 2 |
| notification popup | #6 | #10 | 0 |
| popup notification | #6 | #11 | up 2 |
| marketing popup | #13 | #17 | down 2 |
| custom popup | #8 | #18 | 0 |
| notification lightbox | #8 | #19 | 0 |
| promotions | #21 | #20 | down 2 |
| promotion | #20 | #20 | down 2 |
| notification popup wordpress plugin | #12 | #20 | 0 |
| popup lightbox | #12 | #18 | 0 |
| popups | #24 | #23 | 0 |
| modal popup | #14 | #18 | down 1 |
| lightbox popup | #14 | #18 | up 1 |
| popup newsletter | #15 | #19 | down 4 |
| wp popup | #17 | #23 | down 1 |
| wordpress popup | #17 | #23 | down 2 |
| popup plugin | #17 | #20 | down 2 |
| popup forms | #19 | #19 | 0 |
| wordpress popup plugin | #22 | #24 | down 3 |
| lightbox your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| modal your tag | Not in the top 24 | ||
| notification your tag | Not in the top 24 | ||
70 searches this plugin appeared in over the last 90 days, 20 listed. 50 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “lightbox”, “marketing” and “modal” for “marketing popup”, “promotion” and “promotions”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “marketing popup” sits at #13 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “promotion” sits at #20 untagged, close enough for a declared tag to move it up. “modal” isn't earning its slot: you're not in the first 24 results for its own search. “promotions” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “popup”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 14.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2d ago
latest release · v1.4.9 · 29 Oct 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ typeadesign3.0y ago
Does everything I need it to, including control over background overlay color and close delay. Free version includes a lot features that I’d normally have to pay for in other plugins. Writing custom CSS is super easy, as is viewing and grabbing css selectors in a browser console. Although it recommends you use the Themify Builder plugin in addition to, this plugin works great just by using the default WordPress editor. I’ve used other Themify plugins and their premium plugins work well and do what they say they do. So does this one. This topic was modified 2 years, 8 months ago by typeadesign.
Read on wp.org ↗ - ★★★★★ silencerocks5.2y ago
It took me a whole day to find a popup-plugin that doesn’t add a nightmare amount of javascript, that’s loaded with every site. Finally, Themify-Popup proved to be really lightweight and it even has features on this free version, that have to be paid with almost all others. But what i like best is: It doesn’t come with a stupid, overboarding editor. Just paste the html and css – that is faster then fool around with some popup editor. It works perfectly with wordpress 5.8 for me.
Read on wp.org ↗ - ★★★★★ Andrea5.9y ago
Simple, reliable and powerful. And it just works.
Read on wp.org ↗ - ★★★★★ Andrea5.9y ago
I love it. Simple, reliable and powerful. And it just works.
Read on wp.org ↗ - ★★★★★ xtream prince7.3y ago
give it try guys
Read on wp.org ↗ - ★★★★★ Tr3s7.8y ago
simple, practical and functional!
Read on wp.org ↗ - ★★★★★ auludag8.6y ago
This plugin offers premium Features, free of charge. You can create conditional popups, triggered popups and there is no annoying ads. it is simple to use. Classic popups, slide-out pops, full screen popups. Thanks to Themify team. For custom designing the popup layout, a little css html knowledge would be needed.
Read on wp.org ↗ - ★★★★★ woo-do8.6y ago
Wow! Great Plugin – easy to use and with all the features you need. Many thanks!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.4.9). Sites still on an older version should update.
- Patched Medium · 6.4 Themify Popup <= 1.4.7 - Authenticated (Author+) Stored Cross-Site Scripting via 'popup_width_unit' Parameter ↗2026-10-16 CVE-2026-109989 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.7 Patched in 1.4.8
- Patched Medium · 6.4 Themify Popup <= 1.4.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-05 CVE-2025-58787 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.2 Patched in 1.4.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Themify Popup when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
4 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn visitors into subscribers and increase sale conversions! Use Popup to show newsletter forms, promotion..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use it", "great for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,303 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("marketing", "modal", "notification" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-10 9K+ → 8K+ down after 30 days in tier
- 2026-03-11 8K+ → 9K+ up after 69 days in tier
- 2026-01-01 9K+ → 8K+ down after 613 days in tier
- 2024-04-28 10K+ → 9K+ down after 67 days in tier
- 2024-02-21 9K+ → 10K+ up after 2 days in tier
- 2024-02-19 10K+ → 9K+ down after 4 days in tier
- 2024-02-15 9K+ → 10K+ up after 6 days in tier
- 2024-02-09 10K+ → 9K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ installs · 3.9★ · 3 shared tags B -
Modal Window – create popup modal window 10K+ installs · 3.8★ · 3 shared tags B -
Easy Modal 7K+ installs · 4.4★ · 3 shared tags A -
Light Modal Block 2K+ installs · 4.5★ · 3 shared tags A -
Modal Builder Block 700+ installs · 4.1★ · 3 shared tags C -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Themify Popup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/themify-popup" width="480" height="300" style="border:0" loading="lazy" title="Themify Popup — Plugin Pulse"></iframe> Themify Popup: 8K+ active installs, 4.9★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/themify-popup
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