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Themify Popup

by themifyme · Email & Marketing

Also makes 9 other plugins · 137.3K+ installs across the portfolio →

Turn visitors into subscribers and increase sale conversions! Use Popup to show newsletter forms, promotions, or lightbox content.

How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 86/100
Support 70/100

88 health vs 63 average across 1,298 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 66/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+281% vs prior 30d
56Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

6.9K

now · peak 14.5K

6.9K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Themify Popup · #2386 you Lightbox & Modal Pop · #424 Modal Window · #2003 Light Modal Block · #4617

Rating trend

Star average over time · dips mark rough releases

4.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

861per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

3mo ago

latest release · v1.4.5

5

tagged releases on record

Recent releases

1.4.5 · 3mo ago1.4.4 · 1.0y ago1.4.3 · 1.1y ago1.4.2 · 1.9y ago1.4.1 · 2.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.4 84%
v1.3 9.3%
Older / other versions 6.6%

Estimated active installs

The public count shows “8K+”. Our estimate pins where the real number sits.

tracked estimate
8K–9K ≈8.7K

Refined from the date this plugin crossed into its current band.

Install history · since 2017-11-25 · 1,449 observations

8KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
1.4.6
Last updated
20d ago
Added
2017-02-01 · 9 yrs old
Requires WP
4.5
Tested up to
7.0.4
Requires PHP
7.2

Recent reviews

All reviews on wp.org ↗
  1. typeadesign
    2.8y ago

    Does everything I need it to, including control over background overlay color and close delay. Free version includes a lot features that I’d normally have to pay for in other plugins. Writing custom CSS is super easy, as is viewing and grabbing css selectors in a browser console. Although it recommends you use the Themify Builder plugin in addition to, this plugin works great just by using the default WordPress editor. I’ve used other Themify plugins and their premium plugins work well and do what they say they do. So does this one. This topic was modified 2 years, 8 months ago by typeadesign.

    Read on wp.org ↗
  2. silencerocks
    5.1y ago

    It took me a whole day to find a popup-plugin that doesn’t add a nightmare amount of javascript, that’s loaded with every site. Finally, Themify-Popup proved to be really lightweight and it even has features on this free version, that have to be paid with almost all others. But what i like best is: It doesn’t come with a stupid, overboarding editor. Just paste the html and css – that is faster then fool around with some popup editor. It works perfectly with wordpress 5.8 for me.

    Read on wp.org ↗
  3. Andrea
    5.7y ago

    Simple, reliable and powerful. And it just works.

    Read on wp.org ↗
  4. Andrea
    5.7y ago

    I love it. Simple, reliable and powerful. And it just works.

    Read on wp.org ↗
  5. xtream prince
    7.1y ago

    give it try guys

    Read on wp.org ↗
  6. Tr3s
    7.6y ago

    simple, practical and functional!

    Read on wp.org ↗
  7. auludag
    8.4y ago

    This plugin offers premium Features, free of charge. You can create conditional popups, triggered popups and there is no annoying ads. it is simple to use. Classic popups, slide-out pops, full screen popups. Thanks to Themify team. For custom designing the popup layout, a little css html knowledge would be needed.

    Read on wp.org ↗
  8. woo-do
    8.5y ago

    Wow! Great Plugin – easy to use and with all the features you need. Many thanks!

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-06-23 CVE-2026-56037 Deserialization of Untrusted Data Affects <= 1.4.3 Patched in 1.4.4
  2. 2025-09-05 CVE-2025-58787 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.4.2 Patched in 1.4.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-10 9K+ → 8K+ down after 30 days in tier
  2. 2026-03-11 8K+ → 9K+ up after 69 days in tier
  3. 2026-01-01 9K+ → 8K+ down after 613 days in tier
  4. 2024-04-28 10K+ → 9K+ down after 67 days in tier
  5. 2024-02-21 9K+ → 10K+ up after 2 days in tier
  6. 2024-02-19 10K+ → 9K+ down after 4 days in tier
  7. 2024-02-15 9K+ → 10K+ up after 6 days in tier
  8. 2024-02-09 10K+ → 9K+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Themify Popup: 8K+ active installs, 4.9★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/themify-popup