PayPal Digital Downloads

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ audiospandrel

   7.7y ago

   great plugin. great support.

   Read on wp.org ↗
2. ★★★★★ webmooster

   9.6y ago

   We tried several plugins to do a simple Pay Now Paypal option to sell individualized digital media to our customers. This was by far the easiest to set up. The single settings page is bones simple and the shortcode made life for this WP beginner so much better. Thank you Scott! We’ll be looking forward to the Pro version when we grow a bit more.

   Read on wp.org ↗
3. ★★★★★ Lorelle

   9.6y ago

   First, let me say that the personal support for this WordPress Plugin is first rate. I’ve used PayPal Digital Downloads for two clients on self-hosted WordPress sites and it is fabulous for downloadable media tied directly to PayPal payments. It takes a bit of paying attention to details for the installation and setup with PayPal, more an issue with PayPal than with the Plugin, though the documentation could be improved to be a little more specific when it comes to identifying the right PayPal API SIGNATURE to get to link the two. Once connected to PayPal through the API setup, simply upload your digital media and copy the upload URL location in the WordPress Media Library, create or edit a post or Page and place your cursor where you want the purchase button to appear. Then click the button next to Add Media and enter the information about the digital file and the URL. Snap. Done. Fabulous. I’d give it a 5 save for the bit of frustration with the API setup (just improve the documentation to be a bit clearer on which cert to get with PayPal) and the inability to upload the file directly from within the post or Page. That extra step causes my clients some frustration, and I have to step in and remind them of that extra step if a couple months goes by between uploads. But the tie-in through the PayPal API is fabulous and makes it ideal for handling one or more digital downloads. Thanks for the fantastic work and support on this!

   Read on wp.org ↗
4. ★★★★★ Heimhenge

   10.4y ago

   Had some issues with v1.2 generating header errors. Posted a question on the forum, and in about a week v1.3 came out. Error fixed. Outstanding support for a free plugin. This plugin (now) does exactly what it claims to do, including multiple BUY buttons on the same page.

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5. ★★★★★ sk

   10.5y ago

   If this plugin actually worked with more than one button on a page, I would rate it 5 stars. But it doesn’t. See my comments in the Support section for details.

   Read on wp.org ↗
6. ★★★★★ vwbanks

   11.4y ago

   This is a terrific app. First of all, it’s got clear instructions so it’s easy to set up (unlike many WordPress apps). Secondly, it creates a button in the editing page of WordPress pages/posts, so you don’t have to mess with settings or write any code to create a new “Buy it Now” button…you can just click the handy dandy button, specify what you’re selling, where the link should point to, how much it is…and you’re done. I tried a bunch of other Paypal plugins and they varied from impossible to understand to non-functional. Plus, when I submitted a question to the plugin’s support forum, I was answered immediately. 5 stars!

   Read on wp.org ↗
7. ★★★★★ Scott Paterson

   11.5y ago

   Works Good!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-06-24 100+ → 90+ down after 1043 days in tier
2. 2023-08-16 200+ → 100+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Easy PayPal & Stripe Buy Now Button 10K+ installs · 4.3★ · 2 shared tags A
• Easy Media Download 9K+ installs · 4.0★ · 2 shared tags B
• Easy Digital Downloads Free Link 1K+ installs · 4.2★ · 2 shared tags A
• Secure Downloads 600+ installs · 4.0★ · 2 shared tags B
• Digital Product Showcase – Slider for Easy Digital Downloads 70+ installs · 4.1★ · 2 shared tags B
• E EDD Versions 20+ installs · 3.6★ · 2 shared tags D

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PayPal Digital Downloads: 90+ active installs, 4.6★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/easy-paypal-digital-downloads