Easy Subscribe
by Devnet · Email & Marketing
Also makes 9 other plugins · 7.2K+ installs across the portfolio →
Collect leads and grow your email list directly inside WordPress with customizable subscription forms and built-in subscriber management.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
1K+
≈1.2K estimated
Momentum
+40%
downloads vs prior 30d
Biggest opportunity: “email list”, “lead generation” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →13%
of downloads still active
At least 1K of 7.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 82 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
-0.1
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| subscribe your tag | #2 | #20 | down 1 |
| subscribe form | #8 | #24 | down 1 |
| subscribe forms | #5 | #22 | down 1 |
| subscribe email | #5 | #22 | 0 |
| newsletter subscribe | #7 | #23 | down 1 |
| email list your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| subscribers your tag | Not in the top 24 | ||
23 searches this plugin appeared in over the last 90 days, 5 listed. 18 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “email list”, “lead generation” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 6 Feb 2024 · 999 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 788 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v1.5.7 · 10 Aug 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 55 days ago and a band this size takes about a year or more to cross, so the real count is still just over 1K.
At the current install trend, crossing 2K+ in roughly 334 days.
Install history since 5 Feb 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ JackMister2.7y ago
The subscription form looks super sleek and modern on my site. Plus, the support team is lightning-fast and super helpful. Highly recommend!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Collect leads and grow your email list directly inside WordPress with customizable subscription forms and b..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who wants").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 13 headings and 9 lists.
- ✓ Enough to quote 4,218 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "newsletter" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-06 900+ → 1K+ up after 33 days in tier
- 2026-08-04 800+ → 900+ up after 19 days in tier
- 2026-07-16 700+ → 800+ up after 1 days in tier
- 2026-07-15 800+ → 700+ down after 1 days in tier
- 2026-07-14 700+ → 800+ up after 17 days in tier
- 2026-06-27 600+ → 700+ up after 1 days in tier
- 2026-06-26 700+ → 600+ down after 2 days in tier
- 2026-06-24 600+ → 700+ up after 66 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailerLite – Signup forms (official) 100K+ installs · 3.1★ · 2 shared tags B -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 2 shared tags A -
Genesis eNews Extended 40K+ installs · 4.4★ · 2 shared tags A -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Easy Subscribe into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-subscribe" width="480" height="300" style="border:0" loading="lazy" title="Easy Subscribe — Plugin Pulse"></iframe> Easy Subscribe: 1K+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/easy-subscribe
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