Smackcoders – Email Template Builder for WooCommerce
by Smackcoders Inc., · Email & Marketing
Also makes 24 other plugins · 36.4K+ installs across the portfolio →
Drag-and-drop email template builder for WooCommerce and Easy Digital Downloads. Design branded, responsive transactional emails without code.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
Few reviews
Active installs
10+
≈20 estimated
Momentum
-47%
downloads vs prior 30d
Biggest opportunity: “edd”, “email customizer” and “order emails” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
80 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.0%
of downloads still active
At least 10 of 27.6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 34 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.3★ over 9 reviews, smoothed to 3.83★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.0
Velocity
places per keyword, 10d
0%
Breadth
of keywords climbing, 10d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| edd your tag | Not in the top 24 | ||
| email customizer your tag | Not in the top 24 | ||
| order emails your tag | Not in the top 24 | ||
| transactional email your tag | Not in the top 24 | ||
| woocommerce emails your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 0 listed. 5 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “edd”, “email customizer” and “order emails” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 560 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v2.0.1 · 23 Sep 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 12 days ago and a band this size takes about a year or more to cross, so the real count is still just under 20.
Install history since 18 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Belal Ismail5.0y ago
Don’t waste your time, the free version is useless
Read on wp.org ↗ - ★★★★★ Haj6.0y ago
Although looking good at first glance, this plugin feels faulty anywhere I touch.
Read on wp.org ↗ - ★★★★★ jcax26.0y ago
La versión gratis de este plugin no te deja hacer funciones útiles con los correos que ve el cliente, solo los del admin. No pierdas el tiempo instalándolo.
Read on wp.org ↗ - ★★★★★ bakkerr8.3y ago
Unless you want to be used as a BETA tester, do not buy this plugin. We found multiple bugs in this plugin. Ranging from “features not working” to “messing up existing mail templates”. Our first run in with Support for this plugin was because, it couldn’t find any product from our page. They requested access to our site, so i gave them access to the site. It wasn’t enough, they wanted Database access AND FTP access. As a tech, i can understand. They fixed this bug. so ok, but then I noticed our site was renamed to “Up and Running”. So I changed it back thinking it was a one time thing, and the guys wanted to check if it was online or something. New problem arrised; Templates couldn’t be saved. Contacted support again they fixed it. AGAIN our site name was changed to Up and Running. And i discovered that when you activate this plugin, but have no admin-emails setup in it, it will send admin-emails with a blank-body. They fixed the template save thing. But still it was messing with the default admin mails. I thought i’ll have a look myself. and found a piece of code that would change $BLOGNAME to “Up and Running” every PAGE-VIEW! so our customers were getting emails from “Up and Running”. Thanks for that BTW! After that i decided that i lost my trust in their expertise and removed all access. I told them they would be able to access the site under my supervision with teamviewer or such, but no longer through FTP, no account, no DB password. The plug-in itself WHEN it works, is buggy and not ready for production: – It’s “drag and drop” function doesn’t work properly – It will always add objects at the top, and then you can (hopefully) get it to shift – If you use multiple same object-types, and try to edit them, it will always edit the top item, even if you click the edit-icon on the other object. – If you use multiple same object-types, it will copy the last one, instead of a new one. These AND the bugs we encountered AND the lack of professionalism in their support, caused us to ask for a refund. But they say they can’t do a refund. Their refund policy says it’s because their plugin doesn’t have a license activation, so we would be able to happily (cough) use this plugin without paying for it. We have multiple paid plugins that we’re happy to pay for. But this thing is not worth it. Oh and… If they fix your bugs, they fix it FOR YOUR SITE ONLY. So aparently there’s no update for the repository it’s all custom made. I think that’s bad coding. Let this be a warning. Do NOT pay 99$ for this plugin.
Read on wp.org ↗ - ★★★★★ sd3608.5y ago
Had a slight issue with email subject line not displaying in v1.4 but they fixed it in v1.5 and now it works like a treat!
Read on wp.org ↗ - ★★★★★ Lars Kristian8.6y ago
When sending emails you get an “Your logo here” in pink. Can’t seem to remove it and it does not show in the preview. Han to remove the plugin Can’t reccomend this to anyone I’m afraid. This topic was modified 8 years, 4 months ago by Lars Kristian.
Read on wp.org ↗ - ★★★★★ Doug M8.9y ago
Unless you update to pro…you can only edit 1 of the templates for Woocommerce. What a waste of time.
Read on wp.org ↗ - ★★★★★ grafikstudio10.0y ago
Ein sehr schönes Plugin. Ursprünglich wollte ich nur das Design der Woocommerce-Mails überarbeiten, dann stellte sich aber noch ein weiteres Feature heraus: man kann auch zu einigen Teilen die Email-Texte damit customizen. Ich bin echt schwer begeistert. Der Support reagiert fix und hilfreich. Weiter so!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.1). Sites still on an older version should update.
- Patched High · 8.8 Visual Email Designer for WooCommerce <= 1.7.1 - Authenticated (Author+) SQL Injection ↗2022-12-09 CVE-2022-3860 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.7.1 Patched in 1.7.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.1.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want", "for stores").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, WPML, Polylang and 2 more.
- ✓ Headings and lists 14 headings and 9 lists.
- ✓ Enough to quote 10,653 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Email Customizer", "Order Emails" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-20 20+ → 10+ down after 50 days in tier
- 2026-08-31 30+ → 20+ down after 19 days in tier
- 2026-08-12 20+ → 30+ up after 4 days in tier
- 2026-08-08 30+ → 20+ down after 116 days in tier
- 2026-04-14 20+ → 30+ up after 52 days in tier
- 2026-02-21 30+ → 20+ down after 66 days in tier
- 2025-12-17 20+ → 30+ up after 13 days in tier
- 2025-12-04 30+ → 20+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 2 shared tags A -
Email Customizer for WooCommerce – Spark Editor 200+ installs · 4.4★ · 2 shared tags A -
Follow Up Emails 50+ installs · 4.0★ · 2 shared tags C -
Advanced Emailing for WooCommerce 10+ installs · 4.0★ · 2 shared tags B -
Email Design Studio — installs · 3.6★ · 2 shared tags -
EZmails – Simple Email Customizer for WooCommerce — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Smackcoders – Email Template Builder for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-customizer-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Smackcoders – Email Template Builder for WooCommerce — Plugin Pulse"></iframe> Smackcoders – Email Template Builder for WooCommerce: 10+ active installs, 2.3★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/email-customizer-woocommerce
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