Email Template Builder for WooCommerce & Easy Digital Downloads

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

At the current install trend, crossing 30+ in roughly 145 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ Belal Ismail

   4.8y ago

   Don’t waste your time, the free version is useless

   Read on wp.org ↗
2. ★★★★★ Haj

   5.9y ago

   Although looking good at first glance, this plugin feels faulty anywhere I touch.

   Read on wp.org ↗
3. ★★★★★ jcax2

   5.9y ago

   La versión gratis de este plugin no te deja hacer funciones útiles con los correos que ve el cliente, solo los del admin. No pierdas el tiempo instalándolo.

   Read on wp.org ↗
4. ★★★★★ bakkerr

   8.2y ago

   Unless you want to be used as a BETA tester, do not buy this plugin. We found multiple bugs in this plugin. Ranging from “features not working” to “messing up existing mail templates”. Our first run in with Support for this plugin was because, it couldn’t find any product from our page. They requested access to our site, so i gave them access to the site. It wasn’t enough, they wanted Database access AND FTP access. As a tech, i can understand. They fixed this bug. so ok, but then I noticed our site was renamed to “Up and Running”. So I changed it back thinking it was a one time thing, and the guys wanted to check if it was online or something. New problem arrised; Templates couldn’t be saved. Contacted support again they fixed it. AGAIN our site name was changed to Up and Running. And i discovered that when you activate this plugin, but have no admin-emails setup in it, it will send admin-emails with a blank-body. They fixed the template save thing. But still it was messing with the default admin mails. I thought i’ll have a look myself. and found a piece of code that would change $BLOGNAME to “Up and Running” every PAGE-VIEW! so our customers were getting emails from “Up and Running”. Thanks for that BTW! After that i decided that i lost my trust in their expertise and removed all access. I told them they would be able to access the site under my supervision with teamviewer or such, but no longer through FTP, no account, no DB password. The plug-in itself WHEN it works, is buggy and not ready for production: – It’s “drag and drop” function doesn’t work properly – It will always add objects at the top, and then you can (hopefully) get it to shift – If you use multiple same object-types, and try to edit them, it will always edit the top item, even if you click the edit-icon on the other object. – If you use multiple same object-types, it will copy the last one, instead of a new one. These AND the bugs we encountered AND the lack of professionalism in their support, caused us to ask for a refund. But they say they can’t do a refund. Their refund policy says it’s because their plugin doesn’t have a license activation, so we would be able to happily (cough) use this plugin without paying for it. We have multiple paid plugins that we’re happy to pay for. But this thing is not worth it. Oh and… If they fix your bugs, they fix it FOR YOUR SITE ONLY. So aparently there’s no update for the repository it’s all custom made. I think that’s bad coding. Let this be a warning. Do NOT pay 99$ for this plugin.

   Read on wp.org ↗
5. ★★★★★ sd360

   8.3y ago

   Had a slight issue with email subject line not displaying in v1.4 but they fixed it in v1.5 and now it works like a treat!

   Read on wp.org ↗
6. ★★★★★ Lars Kristian

   8.5y ago

   When sending emails you get an “Your logo here” in pink. Can’t seem to remove it and it does not show in the preview. Han to remove the plugin Can’t reccomend this to anyone I’m afraid. This topic was modified 8 years, 4 months ago by Lars Kristian.

   Read on wp.org ↗
7. ★★★★★ Doug M

   8.7y ago

   Unless you update to pro…you can only edit 1 of the templates for Woocommerce. What a waste of time.

   Read on wp.org ↗
8. ★★★★★ grafikstudio

   9.9y ago

   Ein sehr schönes Plugin. Ursprünglich wollte ich nur das Design der Woocommerce-Mails überarbeiten, dann stellte sich aber noch ein weiteres Feature heraus: man kann auch zu einigen Teilen die Email-Texte damit customizen. Ich bin echt schwer begeistert. Der Support reagiert fix und hilfreich. Weiter so!

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 8.8 Visual Email Designer for WooCommerce <= 1.7.1 - Authenticated (Author+) SQL Injection ↗
   2022-12-09 CVE-2022-3860 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.7.1 Patched in 1.7.2

Automated install-time checks, tested on PHP 8.1.12 · WP 6.1.1

Translated into 2 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-31 30+ → 20+ down after 19 days in tier
2. 2026-08-12 20+ → 30+ up after 4 days in tier
3. 2026-08-08 30+ → 20+ down after 116 days in tier
4. 2026-04-14 20+ → 30+ up after 52 days in tier
5. 2026-02-21 30+ → 20+ down after 66 days in tier
6. 2025-12-17 20+ → 30+ up after 13 days in tier
7. 2025-12-04 30+ → 20+ down after 5 days in tier
8. 2025-11-29 20+ → 30+ up after 32 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 2 shared tags A
• Email Customizer for WooCommerce – Spark Editor 200+ installs · 4.4★ · 2 shared tags A
• Follow Up Emails 80+ installs · 4.0★ · 2 shared tags C
• Advanced Emailing for WooCommerce 10+ installs · 4.0★ · 2 shared tags B
• Email Design Studio — installs · 3.6★ · 2 shared tags D
• MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A

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Drop a live Pulse card for Email Template Builder for WooCommerce & Easy Digital Downloads into a readme, a review or a deck. It updates itself.

Email Template Builder for WooCommerce & Easy Digital Downloads: 20+ active installs, 2.3★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/email-customizer-woocommerce