wp.org search vs our merit ranking: “woocommerce emails”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “woocommerce emails”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 8 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WooCommerce Shipping shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 70K+ installs carry it up the search order; its 2.0★ average from 18 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Customer Reviews for WooCommerce places #3 on merit, 4.8★ from 1532 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.
MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1432) heavy footprint
wp.org #1 ↑1 2 
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ · 4.8★ (5198)
wp.org #5 ↑1 3 too low 3 Customer Reviews for WooCommerce 80K+ · 4.8★ (1532)
wp.org #9 ↑1 6 too low 4 
PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1863) throws errorsnot PHP-current
wp.org #6 ↑1 2 too low 5 
WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) throws errorsnot PHP-current low rating, top placement
wp.org #2 ↑1 3 too high 6 
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (525)
wp.org #10 ↑1 4 too low 7 
Kadence WooCommerce Email Designer 90K+ · 4.5★ (142)
wp.org #8 1 too low 8 
Germanized for WooCommerce 70K+ · 4.8★ (495)
wp.org #13 ↓1 5 too low 9 
WooCommerce PayPal Payments 800K+ · 2.9★ (580) throws errorsnot PHP-current low rating, top placement
wp.org #3 ↑1 6 too high 10 
WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (173) throws errorsnot PHP-current low rating, top placement
wp.org #4 ↑1 6 too high 11 
YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291)
wp.org #16 5 too low 12 
Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress 50K+ · 4.6★ (1169) throws errorsnot PHP-current
wp.org #14 ↓1 2 too low 13 
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (249)
wp.org #19 ↑2 6 too low 14 
Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (168)
wp.org #20 ↑2 6 too low 15 
ShopMagic – email automation for WordPress 10K+ · 4.6★ (78)
wp.org #17 2 too low 16 
Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (139) throws errorsnot PHP-current
wp.org #12 4 too high 17 
Customer Email Verification for WooCommerce 8K+ · 4.8★ (47)
wp.org #15 ↓1 2 too high 18 
Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125)
wp.org #21 ↓3 3 too low 19 
Additional Custom Emails & Recipients for WooCommerce 2K+ · 5.0★ (18) throws errorsnot PHP-current thin reviews
wp.org #18 ↓1 1 too high 20 
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) throws errorsnot PHP-current
wp.org #24 4 too low 21 
WooCommerce Square 80K+ · 2.1★ (121) throws errorsnot PHP-current
wp.org #11 ↑4 10 too high 22 
Pinterest for WooCommerce 200K+ · 2.3★ (68) throws errorsnot PHP-current
wp.org #22 23 WooCommerce Shipping 70K+ · 2.0★ (18) throws errorsnot PHP-current thin reviews
wp.org #7 ↑2 16 too high 24 
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.0★ (105) throws errorsnot PHP-current
wp.org #23 ↓3 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.