Email Customizer for WooCommerce | Drag and Drop Email Templates Builder
by ThemeHigh · Email & Marketing
Also makes 15 other plugins · 469.1K+ installs across the portfolio →
WooCommerce Email Customizer plugin lets you customize transactional emails using a template builder, adding text, images & more to match your brand
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
9K+
≈9.8K estimated
Momentum
-12%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce emails” for “transactional email”. “woocommerce emails” isn't earning its slot: it only gets you to #23. “transactional email” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 9K of 270.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,297 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 76 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 44 reviews, weighted for review count to 4.2★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
28%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| customizer for woocommerce | #1 | #1 | 0 |
| email customizer your tag | #2 | #3 | down 1 |
| woocommerce email customizer your tag | #3 | #6 | 0 |
| email designer your tag | #4 | #8 | 0 |
| email templates | #5 | #12 | 0 |
| woocommerce email template customizer | #2 | #3 | up 1 |
| woocommerce customizer | #2 | #4 | 0 |
| woocommerce product customizer | #2 | #4 | 0 |
| email template your tag | #7 | #13 | down 1 |
| wordpress email customizer | #3 | #6 | up 1 |
| customizer | #9 | #11 | up 1 |
| transactional email | #7 | #11 | 0 |
| drag and drop | #14 | #22 | 0 |
| email template builder | #5 | #13 | 0 |
| woocommerce email | #12 | #20 | up 3 |
| woocommerce checkout customizer | #6 | #14 | up 1 |
| email customize | #7 | #14 | 0 |
| #20 | #22 | down 3 | |
| transactional | #18 | #18 | down 2 |
| email validation | #13 | #14 | down 2 |
153 searches this plugin appeared in over the last 90 days, 20 listed. 109 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “woocommerce emails” for “transactional email”. “woocommerce emails” isn't earning its slot: it only gets you to #23. “transactional email” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v2.7.1 · 19 Aug 2026
37
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 39% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “9K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago and the previous band took 3.7 years to cross, so the real count is still just under 10K.
Install history since 20 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ itworldfb2.1y ago
I love themehigh. The functions of the plugis are very useful and the support is even better! Thank you 🙂
Read on wp.org ↗ - ★★★★★ angeldavo2.4y ago
They solved my doubts and gave me a code to solve the problem I had in my case.
Read on wp.org ↗ - ★★★★★ kikoom2.5y ago
Produits de qualité et support très réactif … bref impeccable !
Read on wp.org ↗ - ★★★★★ asabostrom2.6y ago
Great plugin and excellent support.
Read on wp.org ↗ - ★★★★★ redcactus2.6y ago
Plugin is great and easy to use. Support is outstanding!
Read on wp.org ↗ - ★★★★★ newcelic2.7y ago
Very, very good plugin!!!, it´s most filter product plugin!!
Read on wp.org ↗ - ★★★★★ WD-133.0y ago
I really like the plugin. It makes the customer experience much better and easier. However, one very important template is missing and that is the one for a completed order. This is where the template is sent that is also sent when a customer has placed an order. Even in the Pro version, I can create a template for this, but I can’t create an e-mail mapping for it, which makes a new template unnecessary. This is a real shame, as the plugin is otherwise really great.
Read on wp.org ↗ - ★★★★★ taimurkhan3.0y ago
don’t keep asking me for review doesn’t matter what option I select fix this or I will change my rating to 1 star and many others will do that as well you need to understand
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.7.0 Added Woocommerce 10.8 compatibility. Added WordPress 7.0 compatibility. 2.7.0
- — Version 2.6.9 Improved builder rendering to enhance stability and security. Added WooCommerce 10.6 compatibility. 2.6.9
- — Version 2.6.8 Fixed broken Test Email functionality in WooCommerce 10.4. Fixed Stored XSS vulnerability in email template content. Added security fixes. Added WooCommerce 10.5 compatibility. Added WordPress 6.9 compatibility. 2.6.8
- — Version 2.6.7 Added WooCommerce 10.2 compatibility. 2.6.7
- — Version 2.6.6 Added WooCommerce 10.0 compatibility. Added WordPress 6.8 compatibility. 2.6.6
- — Version 2.6.5 Added a warning when leaving the builder page without saving changes. Added a confirmation prompt before resetting templates. Added compatibility for the new ‘Customer Failed Order’ email template. Added WooCommerce 9.6 2.6.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.7.1). Sites still on an older version should update.
- Patched Medium · 4.4 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder <= 2.6.7 - Authenticated (Administrator+) Stored Cross-Site Scripting via Email Template Content ↗2026-01-06 CVE-2025-13974 Improper Neutralization of Input During Web Page Generation Affects <= 2.6.7 Patched in 2.6.8
- Patched Medium · 5.3 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder <= 2.6.0 - Information Exposure ↗2024-04-22 CVE-2024-32781 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.6.0 Patched in 2.6.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 11 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WooCommerce Email Customizer plugin lets you customize transactional emails using a template builder, addin..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, Facebook, YouTube and 2 more.
- ✓ Headings and lists 23 headings and 4 lists.
- ✓ Enough to quote 7,654 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "email designer", "woocommerce emails" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-16 10K+ → 9K+ down after 1338 days in tier
- 2022-10-17 9K+ → 10K+ up after 211 days in tier
- 2022-03-20 8K+ → 9K+ up after 59 days in tier
- 2022-01-20 7K+ → 8K+ up after 173 days in tier
- 2021-07-31 6K+ → 7K+ up after 150 days in tier
- 2021-03-03 5K+ → 6K+ up after 33 days in tier
- 2021-01-29 4K+ → 5K+ up after 98 days in tier
- 2020-10-23 900+ → 4K+ up after 291 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
EZmails – Simple Email Customizer for WooCommerce — installs · 3.6★ · 5 shared tags -
Email customizer and designer for woocommerce 50+ installs · 4.0★ · 4 shared tags B -
Email Customizer 300+ installs · 4.1★ · 3 shared tags C -
Advanced Emailing for WooCommerce 20+ installs · 4.0★ · 3 shared tags B -
EmailKit – Email Customizer for WooCommerce & WP 70K+ installs · 4.4★ · 2 shared tags A -
YayMail – WooCommerce Email Customizer 50K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Email Customizer for WooCommerce | Drag and Drop Email Templates Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-customizer-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Email Customizer for WooCommerce | Drag and Drop Email Templates Builder — Plugin Pulse"></iframe> Email Customizer for WooCommerce | Drag and Drop Email Templates Builder: 9K+ active installs, 4.3★ (44 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/email-customizer-for-woocommerce
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