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wp.org search vs our merit ranking: “email customizer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email customizer”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email customizer and designer for woocommerce shows at wp.org #14 but places #24 on merit, a gap of 10 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #10 on merit, 4.8★ from 3220 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #1 ↑2 2 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #4 2 too low 3 Custom Login Page Customizer 50K+ · 4.9★ (476) wp.org #8 ↑1 5 too low 4 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #2 ↓1 2 too high 5 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #3 ↓1 2 too high 6 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #7 ↓1 1 too low 7 Custom Login Page Customizer 80K+ · 4.8★ (410) wp.org #9 ↓1 2 too low 8 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #6 ↑1 2 too high 9 EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) wp.org #5 4 too high 10 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #22 ↓3 12 too low 11 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #16 ↑1 5 too low 12 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #15 ↓2 3 too low 13 Colorlib 404 Customizer 5K+ · 4.7★ (51) wp.org #11 ↑1 2 too high 14 Kirki – Freeform Page Builder, Website Builder & Customizer 500K+ · 4.5★ (81) wp.org #12 ↑3 2 too high 15 Email Customizer for WooCommerce – Spark Editor 200+ · 4.8★ (19) wp.org #10 ↑1 5 too high 16 ShopMagic – email automation for WordPress 10K+ · 4.6★ (78) wp.org #18 2 too low 17 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #17 ↓1 18 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #20 ↑2 2 too low 19 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #13 ↓3 6 too high 20 Customer Email Verification for WooCommerce 8K+ · 4.8★ (47) wp.org #24 4 too low 21 9MAIL – WordPress Email Templates Designer 200+ · 5.0★ (4) wp.org #23 2 too low 22 YeeMail — Email Template Builder & Customizer 700+ · 5.0★ (3) wp.org #19 ↑2 3 too high 23 Email Customizer 300+ · 5.0★ (2) wp.org #21 ↓1 2 too high 24 Email customizer and designer for woocommerce 50+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.