List Builder
by socialintents · Email & Marketing
Also makes 5 other plugins · 440+ installs across the portfolio →
List Builder is the easiest way to double your email subscribers. A lightbox that integrates with MailChimp, Campaign Monitor, Constant Contact.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 43/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈25 estimated
Momentum
+149%
low volume, under 1,000 downloads a month
Biggest opportunity: “email”, “email list” and “list builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
43 health vs 66 average across 2,135 Email & Marketing plugins
Install conversion
How it's measured →0.0%
of downloads still active
At least 20 of 112.2K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,298 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.6.23, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2132 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.6.23; the current branch is 7.1
3.7★ over 6 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2132 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| email list your tag | Not in the top 24 | ||
| list builder your tag | Not in the top 24 | ||
| list building your tag | Not in the top 24 | ||
| mailing list your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “email list” and “list builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.8y ago
latest release · v1.6.69 · 2 Jan 2021
76
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ zipdesign9.6y ago
I reviewed other plugins for my site and decided to go with Email List Builder. Great support and functionality.
Read on wp.org ↗ - ★★★★★ Alex9.7y ago
This is a total tease/misleading plugin. They boast being FREE, but it’s actually a 2-week TRIAL, which you need to apply for through their website by submitting to them your information (hence they are collecting your email). The whole process is super complicated and hardly worth the effort only to be blocked after 2 weeks.
Read on wp.org ↗ - ★★★★★ ivomasterche9.9y ago
Consider changing the info for the plugin so it REQUIRES registration in your site and is TRIAL!
Read on wp.org ↗ - ★★★★★ freehometours9.9y ago
Great customer service and they answered all of my questions.
Read on wp.org ↗ - ★★★★★ heidielznic10.0y ago
After chatting online with James, I was super impressed! He went out of his way to help me resolve my problem–great job, Social Intents! Customer service here rocks!
Read on wp.org ↗ - ★★★★★ johnarnette12.5y ago
I put this plugin on my site and immediately saw my mailing list grow. Thanks Social Intents!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "List Builder is the easiest way to double your email subscribers. A lightbox that integrates with MailChimp..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,089 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "list building" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-10 30+ → 20+ down after 97 days in tier
- 2025-06-05 20+ → 30+ up after 203 days in tier
- 2024-11-14 30+ → 20+ down after 394 days in tier
- 2023-10-17 40+ → 30+ down after 267 days in tier
- 2023-01-23 50+ → 40+ down after 111 days in tier
- 2022-10-04 400+ → 50+ down after 2011 days in tier
- 2017-04-02 500+ → 400+ down after 296 days in tier
- 2016-06-10 400+ → 500+ up after 161 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Newsletters 2K+ installs · 4.6★ · 2 shared tags B -
Email Marketing Plugin – WP Email Capture 1K+ installs · 4.2★ · 2 shared tags B -
Contact Form 7 GetResponse Extension 1K+ installs · 4.0★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 1 shared tag B -
Subscribe2 – Form, Email Subscribers & Newsletters 10K+ installs · 3.5★ · 1 shared tag B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for List Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-list-builder-by-social-intents" width="480" height="300" style="border:0" loading="lazy" title="List Builder — Plugin Pulse"></iframe> List Builder: 20+ active installs, 3.7★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/email-list-builder-by-social-intents
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