fraew Custom Adverts
by Chris Andrews · Analytics
Also makes 2 other plugins · 10+ installs across the portfolio →
Sell your own ad space to real advertising customers. Add image adverts with a link, place them in widgets, and track views, clicks and CTR.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
10+
≈17 estimated
Momentum
-3%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “ads” for “adverts”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “adverts” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.9%
of downloads still active
At least 10 of 535 lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 104 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 25d
17%
Breadth
of keywords climbing, 25d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| adverts | #6 | #12 | 0 |
| ads your tag | Not in the top 24 | ||
| advertising your tag | Not in the top 24 | ||
| analytics your tag | Not in the top 24 | ||
| banner your tag | Not in the top 24 | ||
| widget your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 1 listed. 5 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ads” for “adverts”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “adverts” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 8 Jul 2026 · 117 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 72 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sell your own ad space to real advertising customers. Add image adverts with a link, place them in widgets,..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,193 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ads", "banner" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Meks Easy Ads Widget 10K+ installs · 4.0★ · 3 shared tags C -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 2 shared tags A -
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Image Widget 100K+ installs · 4.8★ · 2 shared tags A -
Fixed Widget and Sticky Elements for WordPress 70K+ installs · 4.7★ · 2 shared tags D -
AI Powered Marketing 50K+ installs · 3.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for fraew Custom Adverts into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/fraew-custom-adverts" width="480" height="300" style="border:0" loading="lazy" title="fraew Custom Adverts — Plugin Pulse"></iframe> fraew Custom Adverts: 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/fraew-custom-adverts
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.