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wp.org search vs our merit ranking: “ux builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ux builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Header Footer Builder for Elementor shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FileBird – WordPress Media Library Folders & File Manager places #7 on merit, 4.7★ from 1125 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #1 ↑3 2 WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681) wp.org #2 3 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #4 ↑1 1 too low 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #3 1 too high 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 ↑3 1 too low 6 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #7 1 too low 7 FileBird – WordPress Media Library Folders & File Manager 200K+ · 4.7★ (1125) wp.org #15 8 too low 8 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #10 2 too low 9 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #14 5 too low 10 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #9 ↑2 1 too high 11 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #5 ↑1 6 too high 12 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #11 ↑1 1 too high 13 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #23 ↑1 10 too low 14 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #21 7 too low 15 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #12 ↑1 3 too high 16 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #22 6 too low 17 Twenty20 Image Before-After 20K+ · 4.0★ (54) wp.org #18 ↑2 1 too low 18 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #8 10 too high 19 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #19 ↓3 20 YMC Filter 4K+ · 4.8★ (34) wp.org #24 ↓9 4 too low 21 TableKit – WordPress Table Builder for Data Tables, WooCommerce Product Tables & Post Tables 3K+ · 5.0★ (4) wp.org #13 8 too high 22 AM LottiePlayer 700+ · 5.0★ (5) wp.org #16 ↑2 6 too high 23 SKT Page Builder 2K+ · 2.7★ (7) wp.org #20 ↓1 3 too high 24 Editor Cleanup For Flatsome: FDP add-on to clean up the Flatsome UX Builder 60+ · 5.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.