Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “funnel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “funnel”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Upzell Checkout Upsell Funnel for WooCommerce shows at wp.org #3 but places #21 on merit, a gap of 18 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #9 on merit, 4.8★ from 1322 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #2 ↓1 1 too low 2 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #1 ↑1 1 too high 3 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #4 ↑2 1 too low 4 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #6 ↑5 2 too low 5 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #9 ↑6 4 too low 6 One Click Upsell Funnel for Woocommerce 1K+ · 4.5★ (98) wp.org #5 ↓1 1 too high 7 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #7 ↑9 8 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3156) wp.org #10 ↓5 2 too low 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #23 ↑1 14 too low 10 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #13 ↓1 3 too low 11 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #18 ↓1 7 too low 12 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #16 ↑2 4 too low 13 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #11 ↓3 2 too high 14 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #19 5 too low 15 Funnelforms Free – Multi Step Form, Contact Form & Lead Funnel Builder 1K+ · 4.8★ (32) wp.org #15 16 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 2 too high 17 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #24 ↓2 7 too low 18 Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 1K+ · 5.0★ (6) wp.org #8 ↑2 10 too high 19 Modern Cart – WooCommerce Side Cart & Popup Cart 60K+ · 4.9★ (16) wp.org #20 ↓1 1 too low 20 SlingBlocks – Gutenberg Blocks by FunnelKit (Formerly WooFunnels) 6K+ · 5.0★ (4) wp.org #12 ↓3 8 too high 21 Upzell Checkout Upsell Funnel for WooCommerce 600+ · 5.0★ (1) wp.org #3 18 too high 22 HelpGent – Video Funnels and Conversational Forms for WordPress 100+ · 5.0★ (4) wp.org #21 1 too high 23 LeadConnector 20K+ · 2.3★ (11) wp.org #22 ↓2 1 too high 24 Funnel 10+ · 5.0★ (1) wp.org #17 ↓4 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.