Gift Message for WooCommerce
by powerfulwp · eCommerce
Also makes 8 other plugins · 2.1K+ installs across the portfolio →
Add gift messages to your wooCommerce checkout page.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 64/100
Stale · Few reviews
Active installs
200+
≈250 estimated
Momentum
+5%
low volume, under 1,000 downloads a month
Biggest opportunity: One page off on “gift message”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
64 health vs 71 average across 9,787 eCommerce plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 200 of 10.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 534 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
3.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 534 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gift message your tag | #14 | #24 | 0 |
| checkout your tag | Not in the top 24 | ||
| gift your tag | Not in the top 24 | ||
| occasions your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “gift message”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “checkout”, “gift” and “occasions” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 613 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v1.7.9 · 17 May 2025
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; the previous band took 21 months to cross, which places it about 50% of the way through.
Install history since 28 Jun 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Natacha5.6y ago
Terrific little plugin – does a simple task perfectly: – requests a gift message and ‘from’ name in separate text fields – adds the gift message details to the order confirmation page – adds the gift message details to the order in WooCommerce (via a panel in the right side column) – adds the gift message details to the order confirmation emails I was worried to use this due to the previous user comment but I can confirm this works perfect for me – I’ll be adding this to my essentials plugin list This topic was modified 5 years, 3 months ago by Natacha.
Read on wp.org ↗ - ★★★★★ jessatscoopthemag6.0y ago
The concept is great and looks nice, but once we installed this, we were no longer able to process orders. Lost several days worth of orders until we realized it was the plugin.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.7.9). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.0.0 - 1.7.4 Patched in 1.7.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add gift messages to your wooCommerce checkout page."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,413 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-15 300+ → 200+ down after 632 days in tier
- 2024-03-23 400+ → 300+ down after 191 days in tier
- 2023-09-14 300+ → 400+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WC Gift Packaging 100+ installs · 4.1★ · 2 shared tags D -
YITH WooCommerce Gift Cards 10K+ installs · 3.4★ · 1 shared tag B -
Gift Wrapper for WooCommerce 2K+ installs · 4.6★ · 1 shared tag A -
WPC Free Gift Coupons for WooCommerce 400+ installs · 3.7★ · 1 shared tag B -
GIFT4U – Gift Cards All in One for Woo 200+ installs · 4.1★ · 1 shared tag B -
Gift Pack for WooCommerce 200+ installs · 4.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Gift Message for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gift-message-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Gift Message for WooCommerce — Plugin Pulse"></iframe> Gift Message for WooCommerce: 200+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/gift-message-for-woocommerce
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