YITH WooCommerce Gift Cards
by YITHEMES · Uncategorized
Also makes 30 other plugins · 893K+ installs across the portfolio →
The essential tool for selling gift cards in your store, increasing your conversion rate and attracting new customers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “coupon” and “discount” for “gifts” and “free gift”. “coupon” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #7 untagged, close enough for a declared tag to move it up. “discount” isn't earning its slot: you're not in the first 24 results for its own search. “free gift” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 58 average across 25,763 Uncategorized plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 10K of 678.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.3★ over 53 reviews, smoothed to 3.69★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
54
Momentum
Holding steady
+0.4
Velocity
places per keyword, 28d
57%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cards | #3 | #4 | up 3 |
| woocommerce gift cards | #3 | #6 | up 1 |
| gift card your tag | #3 | #4 | up 1 |
| gift cards your tag | #3 | #4 | up 1 |
| woocommerce gift | #4 | #9 | up 1 |
| gift your tag | #5 | #6 | up 1 |
| x cards | #2 | #5 | up 1 |
| woocommerce gift card | #3 | #6 | up 1 |
| yith | #11 | #10 | up 2 |
| gifts | #7 | #14 | up 1 |
| post cards | #5 | #6 | up 1 |
| woocommerce gift rule | #5 | #9 | down 1 |
| gift coupon | #6 | #9 | up 2 |
| free gift | #10 | #12 | up 1 |
| christmas | #11 | #14 | down 2 |
| gift product woocommerce | #9 | #17 | up 2 |
| free gift woocommerce | #9 | #18 | up 2 |
| selling | #23 | #23 | 0 |
| card | #18 | #17 | down 1 |
| woocommerce free gift | #10 | #18 | up 1 |
| coupon your tag | Not in the top 24 | ||
| discount your tag | Not in the top 24 | ||
76 searches this plugin appeared in over the last 90 days, 20 listed. 54 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “coupon” and “discount” for “gifts” and “free gift”. “coupon” isn't earning its slot: you're not in the first 24 results for its own search. “gifts” sits at #7 untagged, close enough for a declared tag to move it up. “discount” isn't earning its slot: you're not in the first 24 results for its own search. “free gift” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 13.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
6d ago
latest release · v4.38.1 · 27 Oct 2026
90
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4.7 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 23 Oct 2015
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.36.0 New: support for WooCommerce 11.0 Update: YITH plugin framework 4.36.0
- — Version 4.35.0 New: support for WooCommerce 10.9 Update: YITH plugin framework 4.35.0
- — Version 4.34.0 New: support for WooCommerce 10.8 Update: YITH plugin framework 4.34.0
- — Version 4.33.0 New: support for WordPress 7.0 New: support for WooCommerce 10.7 Update: YITH plugin framework Dev: added new filter yith_ywgc_delivery_date_formatted 4.33.0
- — Version 4.32.0 New: support for WooCommerce 10.6 Update: YITH plugin framework Fix: gift card balance deducted before placing the order 4.32.0
- — Version 4.31.0 New: support for WooCommerce 10.5 Update: YITH plugin framework Dev: show introductory text correctly in the gift card email Dev: added new filter yith_ywgc_delivery_date_meta_value 4.31.0
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (4.38.1). Sites still on an older version should update.
- 2022-11-11 Missing Authorization Affects <= 2.14.0 Patched in 2.15.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 121 languages, 8 at 90% or more
Plus 97 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 7 headings and 3 lists.
- ✓ Enough to quote 5,465 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "discount" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-02-23 9K+ → 10K+ up after 151 days in tier
- 2021-09-25 6K+ → 9K+ up after 359 days in tier
- 2020-10-01 5K+ → 6K+ up after 853 days in tier
- 2018-06-01 4K+ → 5K+ up after 91 days in tier
- 2018-03-02 300+ → 4K+ up after 780 days in tier
- 2016-01-12 80+ → 300+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G Gift Card For Woocommerce 20+ installs · 3.9★ · 3 shared tags D
- R Redeem Code for WooCommerce – Unlock Products with Codes 10+ installs · 3.6★ · 3 shared tags
-
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 2 shared tags A -
Ultimate Gift Cards for WooCommerce 7K+ installs · 4.6★ · 2 shared tags A -
Discounts Per Payment Method on WooCommerce 1K+ installs · 4.3★ · 2 shared tags D -
Coupon Shortcodes for WooCommerce 1K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for YITH WooCommerce Gift Cards into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/yith-woocommerce-gift-cards" width="480" height="300" style="border:0" loading="lazy" title="YITH WooCommerce Gift Cards — Plugin Pulse"></iframe> YITH WooCommerce Gift Cards: 10K+ active installs, 3.3★ (53 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/yith-woocommerce-gift-cards
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