GIFT4U – Gift Cards All in One for Woo
by VillaTheme · eCommerce
Also makes 56 other plugins · 156.1K+ installs across the portfolio →
Attract customers by unlocking the potential of gift card products. Easily create, sell, and manage a WooCommerce gift card with a few simple steps.
Health
B 83/100
Few reviews
Active installs
200+
≈280 estimated
Momentum
+44%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “card” for “cards”. “card” isn't earning its slot: you're not in the first 24 results for its own search. “cards” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,560 eCommerce plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 200 of 8.6K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.3%, across 4,992 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 29 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 3 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 27d
17%
Breadth
of keywords climbing, 27d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| giftcard your tag | #3 | #5 | 0 |
| gift card your tag | #8 | #16 | 0 |
| gift cards | #8 | #16 | 0 |
| customizable gift card | #4 | #18 | 0 |
| gift your tag | #16 | #19 | up 1 |
| woocommerce gift card | #15 | #22 | down 1 |
| cards | #24 | #23 | — |
| woocommerce giftcard | #8 | #9 | 0 |
| advanced gift cards | #9 | #19 | down 2 |
| digital gift card | #9 | #16 | down 1 |
| woocommerce gift cards | #13 | #21 | down 2 |
| woo purchased products | #16 | #24 | 0 |
| woocommerce gift box plugin | #20 | #23 | down 3 |
| free gift | #20 | #21 | down 2 |
| free gift plugin | #23 | #21 | 0 |
| card your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
53 searches this plugin appeared in over the last 90 days, 15 listed. 38 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “card” for “cards”. “card” isn't earning its slot: you're not in the first 24 results for its own search. “cards” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “gift”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 3 Mar 2023 · 1,344 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 693 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 300.
Install history since 2 Mar 2023
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.1.4). Sites still on an older version should update.
- Patched High · 7.5 GIFT4U – Gift Cards All in One for Woo <= 1.0.10 - Unauthenticated SQL Injection ↗2026-06-17 CVE-2026-54809 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.0.10 Patched in 1.1.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Attract customers by unlocking the potential of gift card products. Easily create, sell, and manage a WooCo..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("who wants"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Shopify, Facebook.
- ✓ Headings and lists 4 headings and 8 lists.
- ✓ Enough to quote 9,411 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "giftcard" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 300+ → 200+ down after 246 days in tier
- 2025-12-04 200+ → 300+ up after 371 days in tier
- 2024-11-28 100+ → 200+ up after 333 days in tier
- 2023-12-31 90+ → 100+ up after 17 days in tier
- 2023-12-14 80+ → 90+ up after 10 days in tier
- 2023-12-04 70+ → 80+ up after 13 days in tier
- 2023-11-21 60+ → 70+ up after 32 days in tier
- 2023-10-20 50+ → 60+ up after 33 days in tier
Competes with
The plugins that show up in the same WordPress.org searches, most shared searches first, then plugins sharing two or more tags. The letter on the right is each plugin's health grade (A best, F worst).
-
WebToffee Gift Cards for WooCommerce 1K+ installs · 4.2★ · 14 shared searches A -
Gift Up Gift Cards for WordPress and WooCommerce 5K+ installs · 4.8★ · 11 shared searches A -
Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ installs · 4.5★ · 11 shared searches A -
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 9 shared searches A -
Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ installs · 4.7★ · 9 shared searches A - B Beltoft Gift Cards for WooCommerce 40+ installs · 4.1★ · 9 shared searches B
Embed this report card
Drop a live Pulse card for GIFT4U – Gift Cards All in One for Woo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gift4u-gift-cards-all-in-one-for-woo" width="480" height="300" style="border:0" loading="lazy" title="GIFT4U – Gift Cards All in One for Woo — Plugin Pulse"></iframe> GIFT4U – Gift Cards All in One for Woo: 200+ active installs, 4.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-06. https://plugins.wpmayor.com/plugin/gift4u-gift-cards-all-in-one-for-woo
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