Hedef Image Optimizer — WebP & AVIF
by hedefhosting1 · Media
Also makes 1 other plugin · 50+ installs across the portfolio →
Converts JPEG and PNG to modern WebP and AVIF formats, with bulk optimization and smart delivery.
71 health vs 59 average across 2,204 Media plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-12-14 · 260 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
87
now · peak 180
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 60+ in roughly 200 days.
Install history · since 2025-12-18 · 216 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-14 40+ → 50+ up after 89 days in tier
- 2026-04-16 30+ → 40+ up after 2 days in tier
- 2026-04-14 40+ → 30+ down after 33 days in tier
- 2026-03-12 30+ → 40+ up after 29 days in tier
- 2026-02-11 20+ → 30+ up after 16 days in tier
- 2026-01-26 10+ → 20+ up after 2 days in tier
- 2026-01-24 20+ → 10+ down after 1 days in tier
- 2026-01-23 10+ → 20+ up after 30 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Modern Image Formats 100K+ installs · 3.6★ · 3 shared tags B -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
Plus WebP or AVIF 5K+ installs · 4.4★ · 3 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Hedef Image Optimizer — WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/hedef-image-optimizer-webp-avif" width="480" height="300" style="border:0" loading="lazy" title="Hedef Image Optimizer — WebP & AVIF — Plugin Pulse"></iframe> Hedef Image Optimizer — WebP & AVIF: 50+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/hedef-image-optimizer-webp-avif