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wp.org search vs our merit ranking: “restrict content elementor”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “restrict content elementor”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Datepicker – Restrict Date for Elementor Forms shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor places #11 on merit, 4.7★ from 738 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #2 3 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #4 ↑1 1 too low 4 Content Control – The Ultimate Content Restriction Solution! Restrict Content, Create Conditional Blocks & More 40K+ · 4.9★ (575) wp.org #5 ↑1 1 too low 5 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #6 ↓2 1 too low 6 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #7 1 too low 7 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #8 ↑1 1 too low 8 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #13 5 too low 9 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #15 ↑2 6 too low 10 Restrict for Elementor 900+ · 4.0★ (9) wp.org #3 7 too high 11 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #23 ↑1 12 too low 12 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #10 ↓2 2 too high 13 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #12 1 too high 14 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #17 ↑6 3 too low 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #18 ↑1 3 too low 16 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #16 ↓2 17 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #24 7 too low 18 Restrict – membership, site, content and user access restrictions for WordPress 2K+ · 4.2★ (25) wp.org #11 ↓1 7 too high 19 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #14 ↑1 5 too high 20 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #21 1 too low 21 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #19 ↓1 2 too high 22 Advanced Datepicker – Restrict Date for Elementor Forms 900+ · 5.0★ (4) wp.org #9 ↑2 13 too high 23 Dynamic ACF Repeater for Elementor 1K+ · 5.0★ (4) wp.org #22 1 too high 24 Advanced Datepicker – Restricts Date for Contact Form 7 500+ · 5.0★ (3) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.