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wp.org search vs our merit ranking: “display conditions”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display conditions”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ele Conditions for Elementor shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 2K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailPoet – Newsletters, Email Marketing, and Automation places #10 on merit, 4.4★ from 1435 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz – Terms and Conditions 300K+ · 4.9★ (187) wp.org #1 2 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #2 3 Code Snippets 1M+ · 4.7★ (510) wp.org #3 4 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #6 2 too low 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #7 ↑1 2 too low 6 Variation Price Display Range for WooCommerce 9K+ · 5.0★ (43) wp.org #5 ↓1 1 too high 7 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #10 ↓3 3 too low 8 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #12 ↓2 4 too low 9 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #8 ↓3 1 too high 10 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #15 ↑7 5 too low 11 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #16 ↑5 5 too low 12 Terms and Conditions Popup for WooCommerce 1K+ · 4.9★ (28) wp.org #9 ↓3 3 too high 13 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #17 ↓2 4 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↓2 6 too low 15 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #13 ↓3 2 too high 16 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #23 ↓8 7 too low 17 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #21 4 too low 18 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #24 ↓4 6 too low 19 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #19 ↓4 20 Ele Conditions for Elementor 2K+ · 4.2★ (5) wp.org #4 ↓1 16 too high 21 Terms and Conditions per Product for WooCommerce 700+ · 4.6★ (13) wp.org #11 ↓1 10 too high 22 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #22 ↓1 23 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #14 9 too high 24 Plugins Condition & Site Check 1K+ · 4.5★ (8) wp.org #18 ↓4 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.